I'm a copywriter and copywriting trainer based in Leicester. I write clear, vibrant, persuasive text for companies and charities. You can find my work on websites, blogs and social media and in magazines, annual reports and brochures. My copywriting training courses help individuals and businesses write better copy. The focus is on straightforward, practical techniques that get great results – fast.

Since 2014, I've been writing donor-centric fundraising copy for non-profits, both in-house and agency-side, direct mail and digital. My clients include charities in a variety of sectors, including animal welfare, mental health services, heart disease and stroke prevention, children’s palliative care, and homelessness prevention. If you're from a non-profit organisation, I know your team does wonderful work and has some great stories to tell - stories about all the good stuff your donors can make possible. If you would like to tell those stories in a way that raises more money, let me help you. And if you're a marketing or fundraising agency who needs a freelance copywriter, please get in touch; I'd love to write for you. You'll see a small selection of my work in the portfolio on this site. To protect the confidentiality of beneficiaries, not all of my work is publicly available. If you would like to see some of the work I’ve done for charities working in homelessness prevention, children’s palliative care, and heart disease and stroke prevention, please get in touch.

Hello. I'm an award-winning freelance copywriter. I've worked for some of London's leading advertising, design, branding and digital agencies. Yes, I can write a great press ad, brochure or website for you – but I also understand what makes a brand tick. My clients include international names, UK FTSE-100 companies and local businesses. My freelance copywriting services cover every sector. I'm also lucky enough to have won awards in every discipline.

I work with B2B customers, SaaS businesses and as an overflow copywriter for agencies. By creating well-researched, well-written content that earns its place at the table, I help brands to be heard above the noise of today's online marketing. I have worked with brands that include Hildon, IBM, Lenovo, Kaspersky, ServiceMaster, Twinings and Oxfordshire County Council, developing a reputation for delivering content that drives new business and really shortens that sales cylce. For more information visit www.completecopywriting.co.uk or give me a call on 07920 440506.

User-centred copy and messaging that drives action by connecting more naturally with your ideal audience. Hi! I'm Laura, Copywriter and Content Designer. Specialising in not-for-profit and B2B. 𝗪𝗵𝘆 𝗺𝗲? I’ve worked in marketing and content creation for over 18 years with a particular interest in the not-for-profit and education sectors. Sector experience: Charity & not-for-profit, housing, education, coaching, financial services, tech businesses big and small, advertising & design, and automotive. And a range of smaller B2B service-based businesses. I’ve written: - Strategy, policy & annual review documents - Newsletters & emails - Case Studies & client stories - Large-scale, multimillion-pound, public sector tender documents (successful ones!) - Tone of Voice workshops & guides - Web & blog copy 𝗗𝗼 𝘆𝗼𝘂… have a great service, impressive outcomes, and exciting ideas to develop? want to connect with your audience, rally your supporters, and capture the stories that showcase your work? need a tone of voice that fits your organisation’s values and culture? 𝗛𝗼𝘄 𝗰𝗮𝗻 𝗜 𝗵𝗲𝗹𝗽? We’ll talk about what makes your organisation different and delve into your goals. I’m a good listener. I’ll research your audience; what drives them and what deters them. Then I’ll tell your story with effective content that connects naturally with your reader in a way that makes them want to take action, whether that’s… --> becoming a service user or client, commissioning your service, donating, volunteering, or signing up for your newsletter. I prefer a no-fluff approach to messaging and copywriting that focuses on achieving your goals. 𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁? Persuasive (not pushy) messaging that makes an impact in the right place, with the right people, at the right time. I've also developed some processes that make working with me really easy and enjoyable. So what are you planning? Drop me a line and let’s chat! Laura

Copywriter, author, thought leadership writer, disruptive consultant and journalist with over 25 years of experience as a professional writer. I believe I am among the very best copywriters working in the UK and globally. I am currently mostly working remotely. I have written for and consulted for clients across business, charity, quangos and politics. These include Channel 4, Transport for London, Amazon, Borkowski.do, Edenspiekermann, Airbnb, Red Bull, Open Data Institute, NESTA, RatedPeople, Natwest, Arts and Humanities Research Council, Debt Hacker, Child Poverty Action Group, Freuds, Hays, ThoughtLDR, Allegory, LastMinute.com, HaMuch.com, Founders Pledge, Humanade, Vivienne Westwood and HSBC. I write to a very high standard and my work on architecture, AI, LLMs, BCorps, technology, building, construction, youth subcultures, fashion, the arts, data, health, campaigning and artists can be found in the Guardian, Sunday Times, Daily Telegraph, FT and Dwell magazine. I also write about these topics for commercial clients, taking them into tier one media with thought leadership and ideas for PR campaigns. I work both remotely and in-house, taking on contracts or working ad hoc, as needed. My copywriting and consultancy work has a dedicated website at thisidea.co.uk. I have written two books for major publishers and am comfortable writing for online or for print, producing short SEO-friendly copy that will keep people reading or blogging in your brand tone of voice. I am at home generating ideas, writing charity leaflets or penning 4,000 word essays for artists' catalogues. I have also been called in to deliver corporate emails, ghost writing for CEOs and founders, site architecture, strategy, charity campaigns, bids and major copy overhauls for websites and apps. I have written financial copy and terms and conditions for online and offline business. I am known as an innovator and am often ahead of the curve, which is why I have also been asked to carry out re-brands and re-thinks for major PR agencies. I can promote your organisation via thought leadership, ghost-write for your CEO, write staff profiles and blogs, or even teach staff how to write well for your business. My work is cited in several dictionaries, is part of the Open University English syllabus and has inspired several university research projects. I am also director of a company that deals in social history and the arts, which is one of my specialisms. You can see my journalism and books at iainaitch.com. "Iain is part of a community of collaborators I deploy when I am stuck for ideas or need inspirational copy. His propensity for and knowledge of left-field ideas is a thing of wonder." Mark Borkowski, founder Borkowski PR "Over the last two years, I have enjoyed working closely and collaboratively with Iain, who is highly-adept at picking up and running with the latest ideas in AI, data, and technology. He has a knack of making the new, and the complex both interesting and accessible for a wider audience. He does this without loss of rigour, he does not 'dumb down', and produces material that finds favour with existing experts. Moreover, he is able to come up with original takes on developments in AI, data, and technology that command the media’s attention. He always adds a distinct human touch to his work, whether that be thought leadership, speech-writing, or ideas for media content, making considered arguments during the creative process and in his finished work." Sir Nigel Shadbolt, Executive Chair of the Open Data Institute and Principal of Jesus College, Oxford. "It’s clean its lean and it does exactly what I want it to do. You’ve brought my idea to life, beautifully. I can’t thank you enough for all your hard work." Michelle Grahame, Director, Virtually Working "Iain’s creative mind is the sort one wants to handle problems. He scurries away and quietly broils up a series of marketing and public relations ideas that lesser people would only conceive with breathtaking amounts of off-label medication. I endorse Iain’s abilities, and his good sense to put them in the service of legal commerce rather than villainy." Jason Martin, CEO, Iotum

I’m a tea-drinking copywriter from Hertfordshire, and winner (mostly) of the daily battle against some pretty independently-minded hair. I specialise in verbal identity (brand voice and messaging) and conversational copy for brands that want to be noticed – throwing in plenty of creativity and strategic thinking along the way. As well as the unpredictable hair, I also have over fifteen years of professional writing experience across the commercial, public and charity sectors. I’ve worked as a freelance copywriter since 2017, and I utterly love my job. I work direct with B2C and B2B businesses and charities, as well as in partnership with design studios and creative agencies.

Do you need a new tone of voice or a brand refresh? Perhaps a video script, or your site rewritten. I'll be your guide. My USP: I'm an award-winning advertising copywriter and scriptwriter with 25 years of experience who has worked in B2B, consumer and healthcare. My training at the School of Communication Arts, and extensive writing background, means that I’m conceptual and strategic, and not simply a writer who fills in the blanks. I grasp the essence of each communications challenge quickly, and can help advise you on the best approach for your marketing strategy. How I can help: Whether you’re looking to launch or relaunch your brand, need a consistent tone of voice, a big communications idea with deliverables across multiple platforms, or simply a blog, an email campaign or a website refresh, I have the expertise to deliver copy that brings results. What I offer: My specialisms include advertising concepts, direct mail, press ads, posters, radio ads, social media, SEO content and online advertising. After interrogating the brief, I produce all types of written material, from banners and viral marketing, to TV, film and animation scripts, brochures, catalogues and flyers. Editorial services: If you’re looking for more straight-forward editorial assistance, I can proof-read and sub-edit your copy to help you optimise your content. Alternatively, I can write original copy from scratch or refresh your existing content. Committed to producing the best work, I check and double-check my copy every time. My approach: I’m equally happy working on my own; or in close collaboration with a creative director, art director or designer, as well as in larger, multi-disciplinary teams of software developers and project managers. I set high standards for myself and never compromise on quality. Working with me: When you work with me, you’ll discover I have the following skills: - conceptual thinking - commercial value add - both long and short copy - a flexible, versatile attitude - ability to build rapport quickly - quick learning capacity - a sense of fun A typical project begins by discussing the brief either face-to-face or over skype or zoom, email or by phone. We would then agree on deadlines and budget, any source content, and if appropriate, set milestones for delivery. I look forward to working with you. Still undecided? Here's what some happy clients of mine have to say: “Julia is a very talented scriptwriter. Her response to any brief is thoughtful, creative, highly structured, and presented with a clear and considered rationale. And it's always delivered bang on time. She has a flexible approach and is great in client-facing situations. She's able to produce beautifully crafted work. I would have no hesitation in recommending Julia to anyone in the creative industries whose first consideration is quality.” Kate Greenslade Video producer Freshly Made Films “Julia is a terrific writer and a brilliant addition to any team. She gets to grips with briefs at very short notice and can swiftly respond to deliver superbly crisp and clear copy that does the job perfectly. She's definitely that 'go-to' person when it comes to finding a fantastic freelance copywriter.” Katy Lindemann Digital Product & Experience Strategist “Julia's exactly what you want in a freelance writer. She's fast, efficient and writes fantastic copy. She's also good fun to work with and can turn her hand to just about anything you throw at her.” Ian Sweeney Freelance Creative Director “Julia is an excellent Copywriter. She takes our extremely vague briefs and turns them into absolutely perfect copy. She is by far the best Copywriter we have ever worked with.” James Percy Managing Director Verasseti & Dreamspace UX “Julia kicks ass. She knows how to write well, she knows what reads well, and she knows the business inside and out. I was brand spanking new to ad copywriting when I first started working with Julia and most of the stuff I now know that's worth knowing, I learned from her. She is clear headed and will give no quarter in defending the word, the flow, the meaning of the work – all without being precious about the end product. Julia is a real pleasure to work and collaborate with. If you want creative copy with the integrity of the finest pizza crust, you want Julia Howe.” Laura Rohde Senior Digital Copywriter Wunderman Look forward to working with you. Julia Howe www.ideasandwords.co.uk 07968 120202

I'm passionate about delivering distinctive brand copy and strategy for service-based companies with heart. As an accredited copywriter and content creator brand storytelling is core to my approach. Through storytelling, we can elevate and humanise your brand comms to engage your target audience. I am not just a weaver of words - I bring 20+ years strategic smarts too. As an Alumna of Marketing Weeks Mini MBA in Brand Management, I empower you to crystallise your brand people, purpose, personality, promise, positioning and plan. My cross-sector track-record is a core strength. As a Fellow of the Royal Society of Arts, Manufactures and Commerce I bring key experience and networks across creative, education, VCSE and commercial fields. Being a one-woman show allows me to be personalised and responsive in the way I serve you. I bring a consultative style, a listening ear and a creative approach. I'm both hands-on and strategic, working with you to deliver the best possible outcome for your brand. Whether working with you remotely or in-person, I integrate in a positive, solution-oriented way. I’m there to enable, empower and equip you to tell your story and shine. I am currently looking for freelance copywriting, brand strategy and storytelling opportunities that connect me with visionary individuals and organisations. Due to my background, I have a special interest in talking to clients from within the social, arts and culture, educational, eco and / or wellbeing spheres. As a midlife, female founder I am also passionate about enabling individuals within my peer group to shine.

Owner of Magic Word Media, a content marketing agency in Suffolk specialising in content writing, copywriting and social media management. We provide services across multiple sectors for clients in the UK and abroad.

"Why can't we just put it all in ChatGPT and see what comes out? Actual words from a senior client on a Zoom call with the hired copywriter (me) in the room, waiting for my brief. They weren't joking, either. The colleague who'd hired me explained patiently that sure, if they wanted a bland, generic report without any discernible tone of voice or sense of authority, by all means let's do that. But if what they really wanted was a punchy, attention-grabbing piece of collateral that would engage their clients, attract new ones, be persuasive and add genuine value to their digital resources, investing in the services of an experienced professional copywriter was probably the better option. Situation clarified, sanity prevailed. At least my version of it. But it's the kind of exchange I find myself increasingly involved in. Don't get me wrong. AI tools are great. Even copywriters use them to help things along! But if you want your content to sound authentic, to truly showcase the voice of your business, to pitch your messages in a way that speaks directly and compellingly to your target audience, you're still going to need a human being who can hit the sweet spot with your brief and write it. And that's where I can step in - a senior copywriter specialising in corporate digital content, blogs, long-form articles, reports, white papers and case studies. I'm also an experienced copy-editor as well as a trainer in written comms skills, working with training companies and providing tailored private courses for corporate clients. I've been in the words business since starting out as a print journalist when the world was young. My digital transformation journey has been one heck of a voyage. Here's what a couple of people have said along the way: "Piers’ ability to capture the essence of topic, replicate a tone and introduce original thinking along the way is second to none. Piers is my go–to consultant on all things copy. He is a master craftsman and a delight to work with." Imogen Osborne, The Pulse Business "It’s been brilliant working with Piers. His work on our collateral and marketing copy has made a significant difference to our business. People have commented on the improved tone, style and clarity and we’re already seeing better engagement with our content and deeper understanding of our proposition." Joe Parker, Brand Director, This is Motif Please get in touch if you're looking for someone to put the human back into your content.

👋 Hello, I’m India, a creative and meticulous copywriter with a decade of experience in digital content creation. I help companies achieve their digital goals through compelling, on-brand content that drives results. But enough about me. Let’s talk about you. You're in the right place if you need help with:Website landing pages that engage, inform, inspire and convert. High quality SEO articles or landing pages. Brand articles that set you out as a thought-leader in your field. On-brand UX copy that guides users seamlessly through your app or website. Targeted digital PR campaigns that achieve coverage and drive results. On-brand CRM copy that enhances customer experience and speaks to your company culture. A brand-new tone of voice that encapsulates your company values and personality. There’s more detail below. But if you’ve heard enough, drop me a line to discuss your latest business needs, ideas, and big-future-plans 😌 – india.johnson12@gmail.com. Who do I work with? Over the course of my career, I’ve worked with brands and organisations across many sectors. I’ve become particularly familiar with the insurance, tax and FinTech sectors, as well as fashion and retail – but I don’t like to limit myself to a handful of spaces. I’m really versatile and enjoy the challenge of becoming an expert in new industries. Why work with me? You’ll get a highly motivated, friendly, and creative individual on your team. I’ll help you solve problems, navigate tricky briefs, and come up with killer new ideas. You won’t need to worry about whether or not I’ll ‘get’ your brand voice. I’ve been brought on as an editor for multiple large-scale copy projects (including for Net-A-Porter, Selfridges, and Pfizer) to bring copy in-line with strict tone of voice guidelines. I’ll support you through the grey-areas – briefing isn’t always straightforward and it’s not always easy to know what you want. I can guide you, helping you to clearly define your goals and figure out how to get there. 😀 What my clients say about working with me “I never thought working with a copywriter would be a silver bullet for my business, but working with India has come pretty close. She’s captured the ‘voice’ of my company and has made our marketing, content and even product that much better. She’s given the company a personality that our customers and partners have really gravitated towards. Not to mention she is an absolute joy to work with – responsive, communicative, and an overall nice person.” – J.D. Rainey, CEO, Finmo “India is fantastic to work with. She’s smart, self-motivated and knows how to get to the route of a problem. She can get to grips with a client’s business, technology, product or service by asking the right questions in order to create compelling, on-message content that really gets to the heart of what’s needed. But more than that, India doesn’t get by on just delivering what’s required. She’s not afraid to speak up, question things and drive home what she knows will deliver real value. That’s what sets India apart from most copywriters. She can really be relied on to deliver excellent copy to brief, but she can also contribute her own ideas to execute above and beyond.” – Louise Quenzer, Head of Content, Brave Bison