UK Copywriters Directory - Content strategy

  • PRO
    I've been a professional copywriter running my own copywriting agency in Singapore for over 20 years and loving it! I'm from the UK, but manifest destiny took me to sunnier climes 30 years ago and I now spend my time travelling between the two. In an age of AI everything🤖, I am passionate about keeping copy human - you know, really digging deep into who you are and who your clients are, communicating clearly the bridge you provide to take your clients from Point A, their current state, to Point B, their desired state and all the great benefits and outcomes they'll get by choosing you. I specialise in: - documenting your brand voice so that we remove the common obstacles of marketing your message - by defining it clearly for you - writing the marketing materials that move the needle for your business: web pages, sales pages, case studies, stories for social media - training your in-house team to write better copy, when you've decided not to outsource Over the last 20 years I've written for MNCs, large SMEs, government agencies and business start-ups across all industries with a focus on hospitality, education, health and IT. I love simplifying messages so they are actually understood! I'm the copywriter businesses turn to when they been burned too often by wanna-be writers promising the moon and falling far short. The most common reaction I get from my clients? "We wish we'd found you sooner!" Other good-to-knows about me: - I'm a mum to two amazing young adults - I play the sax - 🎷 in my mind it's the sexiest sound on the planet (the sax - not me playing it) - I'm a 🐶 lover but we have a 😺.🤷 I've just joined this platform so my portfolio is blank right now until I upload some samples. In the meantime, contact me to view my portfolio.

  • PRO
    Hi, I’m Abi, a UK-based writer, editor, entrepreneur and communications consultant. I help those driving positive change to communicate their vision in every medium – from concise web copy to in-depth white papers. My clients work in climate finance, green tech, renewable energy and sustainability. Here are some of the topics I cover and how I’m able to write about them: Policy & politics: MA in International Relations, focusing on International Law & Organisations and European Political Economy; writing for clients on global issues, from COP negotiations to EU reforms and US elections. Finance: writing for global investment firms, fintech startups, asset management companies and sustainable finance charities; topics include green investment, the circular economy, carbon markets and all those acronyms – ESG, TCFD, SDGs and SBTs. Law: 4 years as a researcher, writer, mentor and copyeditor for the UK, US and Global Guides at Chambers and Partners legal publishing. Science, nature, engineering and technology: writing for clients about climate change, carbon, rewilding, sustainable agriculture, food, water, renewable energy, fintech, climate tech, mobile apps, EVs and AI – an inexhaustible list. Behavioural change: writing for clients about recycling, reuse, climate resilience, consumer behaviour, strategies for CMOs, diversity and inclusion in the workplace. I'm a member of the Organisation for Responsible Businesses and insured with PolicyBee. Contact me: abi@abisiriandersen.com

  • PRO
    When you’ve got something big to say, you need the right words to say it. But how do you find the right words when you’re stuck for time, ideas, or expertise? You give me a call. Hello! I’m Francesca, and I write copy for problem-solvers, world-changers, and do-gooders. 70% of consumers choose where to spend their money based on principles — they’re looking for ethical, sustainable, equitable businesses like yours. And what separates you — the genuine good guys — from all the businesses claiming to be the good guy? Copy that commands attention, cuts through the empty words, and gets you noticed. Book me to write it for you and I'll help you: Connect with socially-conscious customers Communicate your purpose Rise above the noise Whether you need something creative or corporate, sassy or serious, long form or short form, I’ll get your message across with clarity, accuracy and style — so you can impress your boss, make an impact, and smash your marketing KPIs. I can help you with: Website copy Email marketing and newsletters Blog and article writing Social media management Press releases Brochures and eBooks Print advertising Who do I work with? My back-catalogue is as varied as Bjork’s — though not as weird. Health. HR. Sewing machines. Travel. Tarot cards. Debit cards. Cakes. Quite literally, everything but kitchen sinks. But I do my best work when my clients’ purpose and values intersect with my own. When you do more than just sell stuff — you actively take on the big social, cultural and environmental challenges we face. If that sounds like you, let's work together. Sorry oil and gas, fast fashion and gambling — I’m not for you. So if you’re looking to make a social impact with copy that’s: Clear but not condescending Purposeful but not preachy Strong but not sanctimonious Pop an email to hello@francescalawson.com and let's chat. I can’t wait to meet you.

  • PRO
    Based close to Chichester, I work with clients worldwide and within all types of industry sectors. From Varicose Vein Doctors to high-end Storage Companies and everything in between! I craft devilishly compelling copy and create content strategies that help businesses flourish online. I have extensive knowledge of writing copy that helps my clients climb search engine rankings organically while appealing to their target markets. I also create offline copy for print media. And have helped many clients put together successful award applications. I have sat on expert Social Media Panels at various seminars and presented on Content Marketing on behalf of the Nelson Tasman Business Trust, BNZ bank and The Collective South Coast Business Networking Group. I have also guested on many podcasts to discuss the use of Social Media and 'blogging' for business.

  • PRO
    Creative copy, content and communications that help global, national and regional organisations connect with their audiences. I've worked with leading brands across a range of industries, from financial services to energy to healthcare, on high-level projects covering marketing, PR, internal and change communications. If you're looking for an experienced communications expert to support your employee engagement initiative, change communications project, product marketing or PR campaign, I can help. To find out more about my work, please visit my website: www.everycomma.co.uk

  • PRO
    I help B2B companies figure out what to say, to whom, and in what order - so they can build a strong content brand, gain trust, and generate leads. *B2B technology* is my strong suit. ● Strategic positioning - I build a unique proposition for your company based on a thorough investigation of your product, your market, your competition, and your audience ● Marketing and messaging strategy - I define your key messages and a hierarchy for them ● Content planning - I build editorial calendars and content campaign plans: messaging, pieces, formats, nurture flows ● Copywriting - I’ve got over 10 years experience writing relevant, creative copy that gets read: ebooks, blog posts, infographics, animation scripts, slideshares, promo copy, ads, the works. ● Tone of voice - I can help you find your brand’s tone of voice and train your people to become better writers ● I work in two languages: English and German (ja, echt.) What I don’t do: ● I’m not a designer. I​ can’t draw, sketch, or design a website - but I have worked with print and digital designers throughout my career. I’m happy to bounce around ideas with yours. ● I’m not a growth marketer​ or marketing automation specialist, but have worked with some of the best. I’m eager to align with the person who runs your systems so we can get our goals straight and measure the wazoo out of our marketing. What I believe in: ● Defining your goals: A lot of marketing fails because the goals of a piece or campaign get muddled somewhere along the way. Let’s define our goals at the outset, then find a way to measure performance. It’s the only way we’ll be able to find out what sticks - and do more of that. ● Respecting your audience: B2B decision-makers are super-smart professionals who’ve been around the block. They smell drivel from a mile away, and they don’t want to feel they’re being sold to. That’s why the best marketing doesn’t feel like marketing - but is made of rock solid expertise and brings genuine value to your audience. ● A confident tone of voice: 98% percent of all B2B content is anaemic. I believe the only way for B2B companies to stand out is by sounding like human beings, daring to address the things that matter, and having some fun, too. ● Leading with why. We’re all sick of business “thought leaders” quoting Simon Sinek left and right, but he’s got a point. If a company can’t connect what it does to why that matters, your audience will inevitably ask: “so what?” ● Investing in design. I’m the biggest believer in the power of new ideas and fresh language. But we all respond to images and colours first. So if we’ve figured out something good to say, let’s make sure we present it to your audience in an accessible and friendly way. Examples of my work: I’ve worked for a few big names in B2B and many more that you won’t have heard of. Most of the campaigns and pieces would need a bit of context to make sense to you. If you like what you’ve read so far, drop me a line, and I’ll send you some examples that are relevant to your industry, and what you’re trying to do.

  • PRO
    Do you need sales copy in the green or technology space? I'm a qualified copywriter and expert storyteller with experience of writing in many voices for tech brands in digital and print. Creative and with forensic attention to detail, I care about delivering value for my readers and conversions for my clients.

  • PRO
    I used to be a lawyer and technically, I'm a 'non-practising' solicitor. I now write copy and content for people who work in professional services, and it's the sort of content that positions you as the go-to person in your area of work. I specialise in long-form copy. That's engaging, thought-provoking, informative content like articles, blogs, e-books, training materials and websites. With regular, insightful content you can: ✅️ attract the case load and clients that really interest you (no more boring matters) ✅️ build and retain a steady flow of regular clients, who know who you are and what you do before you've even met ✅️ show a bit of personality so that you end up working with like-minded, generally likeable people So how do I help you do that? I write value-packed, personable content. It's well researched, logical and written with a little dash of flair. Articles on smart ideas don't need to bore the socks off your readers! Here are some examples of the content I write for people in professional services: ✍️ regular articles for industry publications (like Lexology) ✍️ case law updates on the latest decisions in the courts ✍️ updates on topical and political issues such as the budget, and new policy ✍️ legal guides for your website ✍️ training materials for clients and junior team members ✍️ copy for your website If you're wondering how some people manage to get their name *everywhere* and build their reputation, the secret is that they employ someone like me. I work away in the background so that you can publish valuable content and take all the credit. And I really love what I do. (Almost as much as I love cats)

  • PRO
    I'm a senior copywriter and strategist with over ten years of experience driving results for Lloyds Banking Group, BP, Inizio, Pento, Thingtrax, and many more big or rapidly growing brands. I also support leading marketing agencies around the world. I'm the co-founder of MPH Copywriting, a small business with a significant impact. MPH has two full-time writers and a group of fabulous freelancers that each have their niche. -- I help you understand who your customers are and how to talk to them through your website, articles, and sales material. -- I have a background in marketing within #fintech, #healthcare, #manufacturing and #saas. -- I'm known for conducting research interviews and writing content based on real challenges -- no waffle. -- I'm a bit like a ninja that CMOs can deploy to execute their strategy. Not only is my writing accurate and engaging, but I can also optimise your article for search and readability. I also operate as a fractional marketing manager for SMEs. I have 360-degree marketing skills (design, SEO, and CMS) for smaller marketing teams that need support. So, if you need a hybrid marketing and writing geek that loves flexing her creative muscles, give me a call. 07967608075 sarah@marketingperhour.co.uk www.marketingperhour.co.uk Join my newsletter to receive copywriting and content hacks. https://www.marketingperhour.co.uk/copywriting-blog-stourbridge

  • PRO
    About Hiya, I'm Emily. A copywriter and content strategist with over 10 years' experience in-house and agency-side. ✎ I've written about A LOT of weird and wonderful topics: from lippies and mascaras to chatting all things meat and abattoirs (yup...) 🤓 I'm a bit of an SEO nerd. You'll find me constantly swotting up in an attempt to keep ahead of all things content. 🤖 I specialise in digital content, but I've also got a tonne of experience in print (think menus, magazines & brochures). 💖 Branding & TOV is my bag. I love nothing more than getting under the skin of a brand's voice.

  • PRO
    I'm a freelance copywriter and marketer in North East England (near Newcastle upon Tyne). I've been writing professionally for 20 years and can turn a mish-mash of information into copy that’s clear and persuasive. Over the years I’ve written on behalf of economists, historians and professors. I’ve made complex data understandable and I’ve told stories that entice and intrigue. I have won awards from the Chartered Institute of PR, the Worshipful Company of Marketors, the Northern Marketing Awards and the Chartered Institute of Marketing. Most of my current work is for clients in the public sector and for arts and cultural venues. I can help you with: • Blog posts • Ghost writing • Annual reports • Press releases • Leaflets and brochures • Social media content • Case studies • Newsletters Outside of the office, I’m – very, very slowly – learning to speak Spanish and Japanese.

  • PRO
    Creative copywriter for B2B, B2C and DTC, with industries including: Financial Services; Fashion and Retail; DIY, Homes and Interiors; Manufacturing; Travel; Recruitment. Have a project in mind or know someone who does? Email sarah@shesawriter.co.uk. ________ Have you ever known what you want to say, but not quite how to say it? Maybe you have a clear idea but don’t have the time to spend tapping away at a keyboard? Or perhaps you’re looking for a fresh perspective on your existing copy? It sounds like you need a copywriter – and that’s where I come in. My name is Sarah Mullaney. I'm a Midlands-based freelance copywriter and content marketer who truly loves crafting the written word. I’ll help you get the most out of your communications so you can better convey your offering, stand out from your competitors and retain your loyal customers. Because clever copy doesn't just get people talking – it inspires action too. With an instinctive knowledge of how to write engaging copy, I’ll find the words to inform and educate your target audience, boost brand awareness and convert leads into paying customers. They’ll be carefully crafted in your brand’s unique tone of voice and proofread for peace of mind. Writing services Digital Copywriting – SEO-optimised websites, landing pages, blogs, e-guides and whitepapers, product descriptions, CRM email and newsletters, and social media captions Copywriting Audits – Enhance your brand’s writing with simple strategies and actionable insights on your vocabulary, messaging, tone of voice, marketing channels and more. Brand Positioning – Value statements, slogans and straplines, tone of voice Client testimonials “Sarah Mullaney is a freelance copywriter for Clear Treasury. I have commissioned many articles with Sarah and she is great to work with. Dedicated, thorough, and meticulous in her approach, she has produced some informative, content-rich and original articles that are performing really well for us. Thank you!” Kate Harmer, SEO and Content Manager at Clear Treasury “I recently had a copywriting brand positioning audit completed by Sarah, and it's blown me away. Sarah went into brilliant detail about what I was doing well, as well as what could be improved, as well as reviewing my copy against relevant competitors in the market. I'm now working on implementing the numerous suggestions Sarah has made, and I have no doubt they will improve not only my copy, but also my business moving forwards.” Jason Robertson, Director at Accountr “Sarah is remarkable for asking the right questions and getting her head round a brief, even when the subject matter is complex and/or niche. She has provided great support on a range of B2B copywriting projects.” Anna Gunning, Copywriter and Content Manager at Gunning Marketing You wouldn’t let someone with little to no experience do your dental work, rewire the electrics in your house or represent you in a court of law. So, when it comes to showcasing the way your business speaks to customers, you need a copywriter who knows what they’re doing – and that's where I come in. If you fancy a chat about your next project, feel free to drop me an email at sarah@shesawriter.co.uk.

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