Mam's the Word – Giving brands a voice Hi, I’m Dan Brough and I’m a creative advertising copywriter. From 25 characters to gloriously-long press ads, and everything in between, I can give your company a personality. I'm on a mission to make communications clear, concise and real. That’s why I apply plain English principles and language to my writing. Why have something that looks gorgeous but the words make folk run for the hills? The two have to work together. I truly consider the format and audience, and make sure the message is right and will have an impact. I’m able to digest complicated copy and then translate and craft it, so you have a human tone of voice that stands out, and a story that makes your audience buy into you and love you. I’m also massively into UX. I believe in writing understandable and accessible copy for the web. What’s the point of a beautiful looking website if no one knows where to go next? Call to action is king. I can help with web copy at any level: from advising on the structure of websites and full copywriting, including keywords and meta data, to light-editing of pre-existing copy. I studied Graphic Design before Design Advertising (where I specialised in copywriting), so I happen to know a thing or two about kerning, fonts and white space. And with years of proofreading behind me, I pride myself on my meticulous attention to detail when it comes to spelling, grammar and punctuation. I specialise in: Concept and idea development Full copywriting across all mediums Audit of existing communications from a copy perspective Creating and developing brand personality and core messaging Final copy checks of all materials Proofreading Web content workshops I offer one-to-one tuition and also run grammar workshops for businesses and institutions who want to improve their understanding of words. After leaving Newcastle College of Art & Design, I began my working life as a junior copywriter for Navigator Responsive Advertising in Edinburgh. I then worked my way up the ranks to a senior position, working for various creative agencies in Edinburgh including DraftWorldwide, Family, 1576, The Union, The Leith Agency, and then Frame, Glasgow. After 15 years of living in Edinburgh, I moved back to the homeland, where I worked for Drummond Central in the Toon for 12 years as Head of Copy. In my spare time, I’m Co-Leader of an initiative called ‘Ladies, Wine & Design Newcastle’ which supports hundreds of creative ladies in the North East. I also love hunting for ‘treasure’ – my favourite thing to do is scour junk shops and car booters for vintage ER china and glassware. My husband describes me as a ‘collector of everything’. I also happen to be a lover of the Queen, and the King himself, Mr Elvis Presley.

Are you a B2B, legal, financial or professional services company, or a startup or scaleup, who is finding it hard to differentiate your products and services in an overcrowded market? Do your experts understand what you do, but customers don't? You need a freelance B2B copywriter who understands the language unique to your business. Not just any writer, but one who can translate complex ideas into simple yet engaging copy and help your customers understand, “what’s in it for me?” Here’s why I’m that writer: • As a former corporate lawyer, the language of business is my second language. I help you ditch the blah and deliver your message with words that will inform, persuade and engage your audience – turning sceptical B2B buyers into your best customers. • As an experienced copywriter (but not past it just yet!), I tell stories that build a brand, nurture leads and position your business as a trusted advisor – moving customers from “I’m not sure” to “YES!” and ultimately driving revenue. • I've worked with over 100 B2B businesses just like you, to simplify your message for your customers and help them see the value you bring – WITHOUT being sleazy, salesy or spammy. I research, write and create web copy, white papers, case studies, emails, landing pages, reports, video scripts, blogs, brochures, pitch decks, bid packages ... pretty much anything that gets your business where it needs to be. Here are a few examples of what I have done for past clients: • The SEO revamp I did of one client’s website resulted in a 146% increase in traffic • Articles I wrote for a legal client resulted in a 64% increase in traffic to their blog • An email sequence I wrote increased webinar sign ups by 200% But enough about me. Want to talk about what I can do for you? Shoot me an email and let's get started. jayne@whiterosecopywriting.com

Your story... You’re busy bringing out the best in others. Coaching leaders. Developing teams. Supporting customers. Helping organisations to be effective, engaging and successful. You know what makes people tick. And you’ve got a point of view on leadership, business, culture, behaviour, emotional intelligence, talent, assessment and learning. With more time – or an easier way with words – you’d be knocking out white papers, brochures, guides and blog posts like there’s no tomorrow. My words... Great writing builds trust. But it’s not just about picking the right words. It’s about the work behind them. The requirements gathering, fact finding, benefit spotting, message distilling, meaning building, tone setting, experience testing, perspective shifting, consistency checking, problem fixing. My job is to take this work off your plate. To think about what makes you and your business special. To tune in to your audience. And to craft the words that capture your point of view – on time and in budget. Their feedback... "Sam asked all the right questions, listened carefully to the answers and quickly demonstrated great understanding of what our business is about and what we are looking to achieve. We knew immediately that Sam could help us with our business and with achieving our objectives." Mark Constable, MD, Business Consultant and Coach at Equip Business. "I know Sam’s going to think hard about every sentence, which means we don’t have to!" Nick Padmore, Creative Director at Schwa Consulting.

As a copywriter and content consultant, I deliver concepts that sell and content that delivers. I take a holistic approach towards content strategy, delving deep into a company's requirements to produce a plan of action that is effective yet achievable. I also draw upon 10 years of search engine marketing knowledge to produce SEO-friendly web pages, blogs and other digital assets that help companies meet their optimisation goals. Browse examples of my work here: https://www.indy-consultancy.co.uk/portfolio/

Looking for a copywriter? Well, you’re in the right place. But where to start with 951 copywriters and 17 agencies to choose from, here on ProCopywriters? Here’s my advice … 1. Decide on your non-negotiables You may want an expert in your field. You may simply want someone who can write well and turn their hand to any subject. 2. Draw up a longlist Use the Search Directory helpfully provided by ProCopywriters to find those with the required skills and specialisms. You can also specify region: you may wish to meet someone in person; you may want someone to work in-house. 3. Whittle it down to a shortlist Read as many profiles as you can until you have five or so candidates who meet those non-negotiables. Before selecting which ones to contact, pay particular attention to: portfolios and testimonials, as well as how well written their profiles are. They should be readable and entertaining, without being overwritten or too eager to please everyone. 4. Look at websites (if you haven't done so already) 5. Set your copywriter their first all-important test: how easy are they to contact? How quickly do they get back to you? Are they friendly and approachable on the phone? As you introduce yourself and your brief, are they really listening or are they too quick to sell? Ask for specifics and evidence of expertise. Other titbits... Trust your instincts. Don’t commit too soon. There are plenty more copywriters out there if the first few aren’t the right fit. (Word of warning: you need to book the best copywriters well in advance. Get in early.) All the best with your search. I’m sure it’ll be worth it. Once you’ve found the right copywriter, you can return to whatever you love most about running your business. If you wish to find out a little more about me, check out my LinkedIn profile or my website.

A long time ago, I wrote films for a living, including Valiant, a film that grossed $60 million. I've over 15 years of experience solving gnarly content problems across a range of industries. If you're stuck in a hole you're not sure how to get out of, I can help. Equally, if you're a trick in search of a circus (a common B2B problem), I can definitely help. For the past year I've spent my time developing www.bigideasthatwork.com, a creative intelligence platform that helps marketers, creatives and brand owners affordably bridge the gap between creative inspiration and meeting room justification. The platform has over 2,500 innovative advertising case studies and I'll provide a free annual pass for the platform with every commission of 5 days or more! For the past 5 years: I led content marketing initiatives for Hewlett Packard Inc (HP) and was responsible for the output of HP Studios, its in-house creative studio. This output consisted mainly of social posts, lead-gen emails, infographics and eBooks. Before that: I led content strategy at Accenture Interactive UK, Critical Mass and Razorfish Sapient Nitro. Content Marketing Clients HP - over 5 years Citi Bank - over several years Dunlop Tyres - over several years South Africa Tourism - over one month Morrisons - over two years Copywriting Clients & Experience Lead gen email campaigns | HP Inc | Written hundreds Webinars, eBooks and whitepapers | HP Inc | Created dozens Digital copy | Audi, CitiBank, NSPCC, IOC | Everything from rewriting whole sites to error message micro-copy. Whatever your challenge, big or small, please get in touch. I've been there, I promise :)

Hi there, I’m Ettie. I’m an experienced B2B tech writer and strategist. And I'm Director and Writer-in-Chief over at HR Tech Copy. Here are some of the fab things my clients have said about me recently (read them in full on my LinkedIn profile): • “Ettie’s brilliant – hire her!” • “Ettie is immensely talented and a true professional.” • “Ettie is the ideal writer for any agency or client.” • “Ettie is first class. In her own league.” • “Ettie outshines her competition every time.” • “Ettie has made a huge difference to us.” • “Ettie gets B2B like few writers do – and brings real swagger to it.” • “Ettie masters the art of writing B2B sales email that gets responses” • “Ettie is a highly talented and exceptional wordsmith.” • “Ettie - I couldn't recommend you highly enough!" • “Ettie’s skills to understand a product and the audience shone through." • “Ettie was an absolute pleasure to work with. You're in good hands!" HR Tech Copy is small-but-mighty boutique communications consultancy based in Cambridge in the UK. We help HR and recruitment tech businesses accelerate growth with powerful written communications that compel action. Our main focus is the written word, and the strategy driving it. So… We write websites, landing pages, taglines and ads We write infographics, e-books, whitepapers and blogs We write emails and newsletters, case studies and scripts And… We do copy audits, app copy and internal comms We flesh-out personas; write sales pitches and decks We hone tone-of-voice; train writers and teams, And map journeys and funnels and craft strategies too. Head over to www.hrtechcopy.com to hear about the clients we’ve been helping lately. You’ll fit right in, I promise.

Do you struggle to find the right words for your marketing? Maybe you start off with good intentions only to face writer’s block? Perhaps you’ve written some website copy, but you need it optimised for search engines? Well, that’s where I come in. As an SEO copywriter, content writer and communications specialist, I can help you define your value proposition, convey your offering, and design your content strategy. Whether you’re a marketing manager or a business owner, I’ll work to your budget and your brief. My broad client base spans over 200 businesses, both B2B and B2C, including global organisations. I’m also a compliance-friendly copywriter for financial services, having written for banks, financial advisers, investment companies, fin-tech firms and an international credit rating agency. With over 20 years’ experience, I founded my business, Bright Owl, to pursue my love of words. After working for one of the largest outsourced marketing providers in Europe in the financial services sector, I fine-tuned my trade working as the Communications Manager for a national leisure firm and undertaking a diploma in copywriting. In 2018, I was a finalist for the Leicester Mercury Women in Business Awards for the Sole Trader of the Year category. My services include Google-friendly website content, blog packages, email marketing, social media profiles, posts and articles. I also produce eBooks, brochures, and press releases. I deliver in-house and online workshops to companies of all sizes, as well as public seminars. Call 01455 444731 or email: info@brightowlcopywriting.com www.brightowlcopywriting.com

Hi, I'm Laura, a freelance copywriter based in West Yorkshire. As a copywriter for over 10 years I’ve worked on a wide range of different projects. My experience ranges from special words for mum cards at Christmas to complex product descriptions for hydraulic components. Industries I’ve worked within include travel, gifting and recruitment. I've also worked with app creators, major high street retailers such as M&S Home and Paperchase, and various health websites. I have trained and acted as a mentor for a number of junior copywriters throughout my career. I’m happy to work in a way that suits you and have built a range of clients who each require a different approach.

I am Cate Caruth, founder of Creative Words. I’m an experienced copywriter, trainer and qualified marketer, skilled to meet a wide range of writing, editing and content development needs. Before starting Creative Words I spent 22 years working in management consulting with a number of notable firms, and worked with a wide variety of sectors and services. I’m passionate about releasing the greatness in inspiring people by freeing them up to do what they do best. Think of me as your ‘content sidekick’ for whatever your goals are in life. Using my wide range of experience I will work with you to understand your requirements and shape content to make the words tell your business story in the best possible way. I am also the author of my own series of fiction books, The Bremmand Chronicles.

I'm a content strategist, copywriter and editorial consultant, and regularly collaborate with design agencies. I can tackle creative copywriting and tone-of-voice briefs for brands, or craft content strategy for agencies themselves, telling compelling stories that help win new business. I'm based in Bristol, but also work nationwide – I'm frequently in London, where many of my agency clients are located.

I’m Jordan Duguid, a professional freelance copywriter and content writer based in Aylesbury, Buckinghamshire (about an hour outside of London). Having worked in the financial services industry for a number of years, I know how to boil down complex topics and products into simple, easy-to-understand copy. I’ve worked as a Copywriter and Content Executive as part of an in-house team so I know how to navigate projects of varying scale, urgency and format. I studied English Language and Literature with the Open University, with an emphasis on creative writing. Following this, I achieved a Foundation Certificate in Marketing with Distinction through the Chartered Institute of Marketing, where I’m also an Affiliate Member. I’ve also completed many copywriting and content management courses through both the CIM and the IDM.