Making the complex simple: straightforward and informative technical content writing for service-based industries. Hi, I’m Anita, a technical copywriter based in the West Midlands. Do you need help communicating complex ideas to your customers? I write content to help you connect with clients and raise brand awareness through clearly written and informative content that cuts through the jargon. How do I do this? I take the time and effort to get to know your business, mission, and client needs. Doing so ensures I fully understand your message and its intended audience. The result is copy fit for purpose, which resonates with your customers. Who do I work with? I work with service-based businesses across a variety of sectors, including: ✔️ Software development teams ✔️ Marketing and graphic design agencies ✔️ Financial advisers Why hire me as your copywriter? 📌 With over seven years of experience in writing marketing, advertising, and technical materials, I know what works and what doesn’t when it comes to content. 📌 Whether your intended audiences are pension newbies or seasoned software developers, I can write for different levels of technical expertise. 📌 My technical background helps me to grasp complex information quickly. Before becoming a freelance writer I worked in various technical roles that involved web analytics, SEO, usability testing, and writing technical user guides. 📌 Your copy is in good hands. Both my MA in Publishing and BA in Creative & Professional Writing and English helped me to hone my writing skills and provided me with a foundation of knowledge that I have built upon over the years. “Anita’s work is of a consistently high-quality standard. She is reliable, conscientious and a delight to work with.” Hannah Quirke, Vectorise Marketing Working together Are you ready to connect with your customers through informative written content that’s easy to understand? Get in touch for a chat: hello@anitacopysmith.co.uk

Medically-accurate but engaging content for your audience. Customers? Patients? Healthcare Professionals? I can help. Want complicated medical concepts explained simply? Or to engage your audience whilst helping them learn something new? Maybe you're looking to sell your medical service or product with both facts and emotion? With several years' experience in the NHS, a medical writing agency, and working directly with clients as a freelancer, your health and medical content is in good hands.

Product Description Writer and Brand Voice Buff for Outdoor Brands I help outdoorsy and creative businesses engage, enthuse and connect with their customers to get more wonderful people investing in their brand. I capture your brand's unique personality and let it ooze out through the words in your copy. My copywriting process follows my unique Trigpoint Framework so that the copy you put out to the world connects the dots between you, your product or service and your customers. Since I began working as a translator in 2013, I've written in different voices including a pasta producer, a photographer, an olive oil producer, a flour miller, a mountaineer, a welly retailer, a wedding planner, other translators, designers, a philosopher and a walking guide. I'm also a translator, subtitler, co-owner of a bakery business, mamma, climber, pasta maker and calligrapher. Drop me a message to say 'hi', tell me a bit about you.