UK Copywriters Directory - Content strategy
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Whether printed on a single page or viewed across a million screens, I specialise in developing content that grabs the reader's attention and helps your brand achieve its goals. With a background in linguistics and keen interest in psychology, I get into the mind of your target audience and speak to them in a way which resonates. I can help you to: ✅ Differentiate from the competition using branding and content strategy ✅ Establish yourselves as thought leaders by writing op-eds and features for trade press and wider media ✅ Maximise the impact of your content by focusing on key messaging, TOV and layout ✅ Deliver a more cohesive customer experience by aligning branding with your product offering ✅ Streamline, systemise and scale content production across your business ✅ Improve employee satisfaction and retention with a strong employer brand and training materials ✅ Repurpose existing content to improve efficiencies and boost the reach of your marketing output ✅ Develop a positive reputation in the minds of your target audiences with unique PR campaign ideas ✅ Ensure consistency and quality across all marketing output with engaging tone of voice guidelines ✅ Make pitch decks, corporate reports and RFPs more engaging and easier to read
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Do you have something very important to say but struggle to get people to listen? Then you have come to the right place. Drawing attention to the things that matter most was my job (and my passion) for more than 30 years as a journalist and editor. Today I channel that experience and enthusiasm into helping people like you get your message across. With me you get bright, engaging copy that grabs readers and prompts them to think and act the way you or your business needs them to. It can take any form: articles, blogs. press releases, website content, speeches, social posts, slogans, campaign materials, emails. You name it, I’ve written in that format at some time or other. And no matter whether you are a tiny good cause or a vast corporation, you will get my best at a reasonable rate and always to deadline. So whatever it is you have to say, drop me a line and between us we can find the best possible way to say it.
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“Good enough” copy isn’t good enough for your brand. Let’s ace your messaging and see the difference it makes. Anyone can make noise online but trust needs to be built for people to buy your products and services. Copywriting is a major force in building that trust. Once you have your brand voice established and your website, landing pages, and emails match customers’ states of awareness, life becomes so much easier. I can help you attract more customers and convert them with research-backed, personality-oozing copy. Since 2016, I've been teaming up with global giants, marketing agencies, and solopreneurs to write research-backed, personality-oozing copy. Before that, I was working as a web developer at a top marketing agency in central London – giving me over 10 years’ experience in the creative online space. I can help you with: – Conversion copywriting – Website copywriting – Product launch copywriting – Brand copywriting – Email marketing – Content writing – Tone of voice Testimonials: “We were recommended to Will via LinkedIn about a year ago. He came to our team at adidas with great expertise and a diverse background in clients. So for us, adding him to our team was a no-brainer, especially after having a conversation with him. Will demonstrated quite quickly his experience over the years as a freelancer. He is results-driven, practical in approach, and very organised. He has a great capacity to dive into complex topics with ease and deliver complete tasks on time and above expectations. Besides his professional skills on a personal level, Will is a joy to have on our team. He is kind in communication, positive in perspective, and helpful to the whole team. A real collaborator that can easily adapt to any team.” – Tatianne Smit-Lugo Program Manager for Digital Guidance, adidas “Get yourself some All Out Copy! Will Lyth was a joy to work with, from the early challenges we pitched him, through to the gnarly final touches of copy, he wrote copy that worked for our audience, communicated our story well, and fit our needs perfectly.” – Janna Bastow CEO & Co-Founder, ProdPad “Right from the word go, Will was professionally sound in delivering the copywriting required for my project. He took the time to explain his process, which made me feel comfortable the quality of work would be high and catered towards my target audience. I look forward to working with Will in the future!” – Tom Ray Co-Founder, MeasureMatch
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Copywriter and content strategist helping B2B businesses attract, engage and retain customers. I work with agencies, startups and B2B businesses of all sizes that want to take a strategic, conversion-focused approach to their messaging and content marketing. I can help with: - Web copy - Case studies - Blogs - Ebooks - White papers - Email copy - Content strategy
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Hi! I’m Jo, an experienced copy and content writer specialising in creating web copy, blogs, social media posts and emails for mums in business. I don't want to show my age, but I launched my writing career in the same year Steve Jobs launched the first iPhone! During that time, I’ve written and edited all sorts of content - from interviews with key stakeholders in the health and safety industry, to product descriptions for an adult toy website, and everything in between. As a parent, I know that some jobs always fall down the list of priorities because the kids come first. If refreshing your social media content or writing a regular blog have fallen down your to-do list - I can help. My freelance writing business, the Grammar Mamma, is all about helping fellow mums in business with their content writing needs. I've also worked with some big-name brands in the parenting sector - creating product descriptions, social media content and blog posts. When I'm not writing or reasoning with a toddler about why she can't wear wellies to bed, I enjoy eating out and I play cribbage in a local league. You can check out examples of my work in my online portfolio: https://www.clippings.me/thegrammarmamma
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✔️ Do you want your web content to connect with customers? ✔️ Would you like more people to visit your website? ✔️ How about boosting your SEO? ✔️ Or maybe you'd love to build a greater awareness and trust in your brand? I specialise in writing Google-friendly conversational copy which cuts through jargon. My experience covers a variety of sectors, but I especially love working with brands doing good for people and the planet. Services include: • SEO blog posts • Web copy • Case studies • Web content consultation • Articles, press releases, and eBooks If you're looking for a friendly working relationship, partnering with a writer who values integrity and authenticity, I'd love to chat. Get in touch to arrange a free 30 minute meeting to talk about your project and explore whether we'd like to work together. Email: info@jacquiebudd.com Website: www.jacquiebudd.com Finalist for the IPSE Sustainable Freelancer award 2022
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I’m Danny Sutton and I’ve been an in-agency copywriter for 4 years at one of the UK’s leading SEO agencies — with a total of 5 years writing professionally. I specialise in taking complex topics and breaking them down into digestible chunks to make them more accessible for wider audiences — so everyone knows exactly what you’re talking about. Whether it’s light-hearted blog copy, B2B sales pages, or complex long-form guides, I’ve crafted compelling copy that has significantly improved the web pages of countless clients – that’s experience you can trust. When you hire me, you hire years of invaluable experience turning passive copy into text that works hard so you don’t have to. I believe in a no-nonsense approach to copywritng — if something needs to be said, it should be said clearly and concisely. Especially when you're dealing with complex topics. If you're interested in getting your brand coming across how you'd like it to, get in touch and we can talk through your goals and how we can help you get there!
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Currently taking on freelance work. I’ve been writing copy for 8 years, and I cut my teeth working in-house for some of the UK’s biggest brands. So if you’re after a freelance copywriter who can write words for pretty much anything, I’m your woman. From toasters and washing machines, to cots, cupcakes and kettles, I’ve found the words to make all kinds of products sing. Born and bred in Manchester, I’m now based in Huddersfield - perfectly placed for clients across the North West, Yorkshire and beyond. From Manchester and Leeds to Sheffield and Liverpool, I can meet locally for coffee and a chat about your content, or even go global with a video call if you’re further afield. rebeccaramshawcopywriter.com
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Senior copywriter and award-winning blogger. 10 years omni-channel experience in everything from OOH to SEO including TOV guidelines, writing workshops, product pages, CRM emails, UX copy, social, TV, DM, inserts and packaging. I’m an ideas machine with X-ray proofreading vision, and I know way too much about subscriptions. Interested? Drop me a message or check out sophielain.com for examples of my work.
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“Fill your time and inspiration board with conferences, podcasts and reading. These will always give you confidence, connections with peers and a glimpse of what thought leadership looks like.”
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“I am at my best in the morning, so I try to schedule all creative tasks before lunch. If I’m struggling in the morning, I use the classic strategies of changing where I’m working from, taking a break, or exercising in the hope of a Eureka moment.”
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“I’ve always enjoyed writing but I didn’t set up on my own account until 2019. At that point I had been teaching for nearly two decades and had become frustrated with the academy trust to which my then school belonged. I took a plunge and set up as a freelance writer.”
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