UK Copywriters Directory - Content strategy
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Tiffany Markman is an award-winning writer, trainer and speaker with 18 years of experience spanning brand voice development, website copywriting, content strategy and thought leadership. You may have seen her live on stage at CopyConX in London! Tiffany has written for 570+ brands in 15+ countries, trained more than 36 000 people, and managed to maintain relative sanity...even as all those about her appear to be losing theirs. She is Africa's 'Copywriter of the Year (Corporate and Commercial)' for 2023 and was the ‘Most Effective Copywriter in Southern Africa’ in 2022, one of the 'Top 50 Female Content Marketers in the World’ in 2021 and South Africa's ‘Freelance Copywriter of the Year’ in 2020. Tiffany adores sharp pencils with erasers on the end and starting sentences with “And” and “But”.
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Hello, I'm Helen, a freelance digital copywriter, content creator, communications expert and family travel blogger. My passions are travel (especially home-grown, ethical and sustainable), tech, feminism and making complicated stuff easy to understand. I’m a no jargon, no fluff kind of person, and believe in making Every. Word. Count. With two decades of experience in the travel industry, I’m at ease writing for tourist boards, airlines, travel start-ups and travel technology companies. But I’m also pretty good at crafting thought leadership pieces for busy CEOs or getting to grips with a new product or service and making it simple.
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As of 2021, a love of editing inspired me to become a qualified editor. And, the excitement of online learning and fascination with words inspired me to diversify into copywriting. I love the moon, stargazing and trees, too.
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Hello there! I'm Eoin, an award-winning copywriter who increases conversions on websites, email & ads. I'm currently Head of Copy & Deputy Creative Director at an independent ad agency, as well as a freelancer helping private clients improve their conversions online. I've written for clients of all shapes and sizes, from large public sector organisations to little start-ups, and have written award-winning TV ads, high-converting landing pages and everything in between. ADVANCED EXPERIENCE: - Conversion copy (email, landing pages, sales pages, funnels, social, digital) - Creative copy (TV, radio, press, digital, print, outdoor) - Marketing strategy E: hey@convertwithcopy.co.uk W: convertwithcopy.co.uk
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I bring brands to life using words. Websites, brochures, mobile apps, university prospectuses. Whatever you need to make sure the right people are listening to what you have to say. I’m as happy taking your brief and working alone as I am liaising with members of your creative team and exploring ideas together – whatever works best for you. Take a look at my website to find out more about my work or contact me to discuss your next project.
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I’m a freelance copywriter based in Nottingham. I’ve been a writer of various stripes for more than 30 years, mostly for BT and its many brands. As senior copywriter and a founding member of BT’s in-house creative marketing agency, I wrote for consumer, business, public sector, and internal audiences across the BT Group, Business, EE, and Consumer brands. Before that, I spent five years as the senior copywriter and site editor for BT Business Digital, where I wrote and edited copy covering the entire digital customer experience from website content to order journeys, billing to marketing emails, with many diversions along the way. I’ve written and edited reports and brochures, marketing and social content, digital and direct marketing, customer comms, film and animation scripts, posters and press ads, blogs and infographics, websites, landing pages, tooltips, and order journey micro-copy. I’ve spent years training people in BT and its agencies on how to apply tones of voice, and how to create clear, accurate, and vibrant copy. And in what historians call ‘the old days’, I spent a few years dabbling as a rock journo in the national music press, following a lengthy stint producing photo love stories in Sheffield for Blue Jeans, Patches, and Jackie magazines. Take a peek at www.fabcopy.co.uk for the full lowdown.
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Researcher and copywriter with particular experience in content creation for blogs, presenting complex information, and dealing with issues around sustainability. Completed an MA with distinction in Professional Communication, part of Sheffield Hallam University's technical communication programme.
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Hi, I'm Abby, Head of Search & Content at Base Creative, a full service creative agency. I specialise in content marketing, digital account management, and paid search campaigns. I'm a self-starter with a creative and strategic mindset. I love challenging the status quo, learning new skills and ways in which I can get the best results for my clients.
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NO FLUFF, CHARACTER-RICH COPY. WRITTEN FOR HUMANS, LOVED BY GOOGLE. I’m a seasoned copywriter and certified content marketer with more than 25 years’ experience, specialising in SEO-optimized blog posts and websites that fizz with personality. WHAT EXACTLY DOES A COPYWRITER DO? I craft the headlines and sentences that persuade your customers to take the action you want. I write words that make them feel, think, nod in agreement, and – ideally – take a step closer to taking the action you want. That’s copywriting. It doesn’t matter if you sell fluffy toys to dog lovers, or high-tech software to government departments. You have a brand, and a story to tell. Copywriting is the crucial element that engages the hearts and minds of your audience and makes them feel warm and fuzzy about your business. SO, WHAT IS CONTENT MARKETING? Knowing how to write engaging copy is a great start, but it isn’t enough. Knowing who you are trying to attract, how your business solves their problem, and what information they're looking for . . .that’s the secret sauce. You see, content marketing isn’t about advertising your business. It’s about producing consistently relevant and entertaining information that wows your audience with its usefulness and value, builds trust and credibility for your brand, and turns people into loyal customers over time. AND WHERE DOES SEO FIT INTO ALL OF THIS? From a copywriting perspective, SEO – in its simplest form - is the art of knowing how and where to sprinkle keywords through the content. From a content marketing perspective, it’s about knowing what information Google is looking for on the topic you want me to write about. Google’s job is to deliver useful and relevant content to its searchers in response to the questions they ask. If I answer those questions in your content, it stands a better chance of pleasing the Google Gods and ranking higher than your competitors. So, fundamentally, SEO is the art of writing blogs, websites, and other content worthy of a Page #1 ranking on Google. And that’s the service I provide. But I do it in collaboration with you. To get the ball rolling, you need to provide me with a great brief (we can do that in collaboration too if you like). Then I do some initial research and ask you loads of questions. And I’ll probably come back and ask you loads more. Then I craft the words to please the Google Gods, captivate your audience, and put the oomph into your online marketing. “Mel Wicks is a talented writer who knows how to produce the goods. Her posts are bang on brief, well researched and written with style. If all the first drafts I received were as good as Mel’s, I’d be very happy.“ Jon Morrow, Founder, Smart Blogger Contact me at mel@thecraftofcopywriting.com
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I'm a copywriter and content marketer, specialising in helping ethical businesses to get started with online writing, including blogs, web pages and social media messaging.
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“Fill your time and inspiration board with conferences, podcasts and reading. These will always give you confidence, connections with peers and a glimpse of what thought leadership looks like.”
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“I am at my best in the morning, so I try to schedule all creative tasks before lunch. If I’m struggling in the morning, I use the classic strategies of changing where I’m working from, taking a break, or exercising in the hope of a Eureka moment.”
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“I’ve always enjoyed writing but I didn’t set up on my own account until 2019. At that point I had been teaching for nearly two decades and had become frustrated with the academy trust to which my then school belonged. I took a plunge and set up as a freelance writer.”
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