UK Copywriters Directory - Content strategy
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I've been helping global brands and household names use good words to create a better customer experience for over 15 years. I honed my skills as head of brand language at one of London’s top communications and PR agencies, helping them to build a brand language team from nothing. I designed products and services to develop and deliver tone of voice, and created training programmes, guidelines, customer journey mapping and internal and external research programmes. I then moved to a specialist tone of voice agency, where I made sure the work was never less than top notch. There I worked closely with clients on global brand tone projects, digital communications and copywriting training. Now I head up Enough Said (enoughsaid.co), and am on a mission to help people use words well to bring their brand to life. I do this through brand language development, training, copywriting and content strategy and design.
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How to convey in one little summary box that I love big ideas, clever concepts, long-held passions, people who talk with their hands, the rhythm of accents, gerunds and Faber book covers? Colour palette of DREAMS, man. How to tell you that I believe inspiration is everywhere, from Flaubert to fish finger adverts; that voice is everything; that the world is made of stories but it all hangs on the telling - and that the fathoming of that telling is maybe the most satisfying bit of all? That I think good writing is just fine and dandy, but great writing - the stuff that feels instantly, unquestionably, thrillingly yours - is what we should all be aiming for? Hell, it’s what we all deserve? I mean, this thing doesn’t even allow for italics. But here goes. Communication strategies and training, brand stories, writing that captivates and compels: I live and breathe it all. Got a story that needs telling? Get in touch.
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Having worked in digital marketing roles for several years, I launched Content By The Sea in February 2019 after noticing that many businesses are lacking resource, understanding and technology required to deliver a content strategy that serves them. She also enjoys blogging about mental health, cooking delicious vegan food and walking the North East shores with Potter.
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I'm a copywriter and content consultant based in Tunbridge Wells, Kent. I've been a journalist, an in-house comms manager and I've worked agency-side. I'm now bringing all that experience to the bit I really love: communicating ideas through words. So, if you're looking for someone with an appetite for understanding what your customers want - someone creative, considered and diligent who can quickly turn concepts and ideas into crisp, clear copy - then let's chat. Whether you need strategic support for content-driven projects, some SEO-friendly words for your website, or engaging copy for brochures and marketing materials, I'm here to help. Find our more at www.workwithwords.co.uk.
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Member spotlight
Sarah Vordermeier“Fill your time and inspiration board with conferences, podcasts and reading. These will always give you confidence, connections with peers and a glimpse of what thought leadership looks like.”
Hannah Rose“I am at my best in the morning, so I try to schedule all creative tasks before lunch. If I’m struggling in the morning, I use the classic strategies of changing where I’m working from, taking a break, or exercising in the hope of a Eureka moment.”
Declan Morton“I’ve always enjoyed writing but I didn’t set up on my own account until 2019. At that point I had been teaching for nearly two decades and had become frustrated with the academy trust to which my then school belonged. I took a plunge and set up as a freelance writer.”
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