UK Copywriters Directory - Content strategy

  • Is your company related to civil engineering or construction?🏗️ Do you have a hard time explaining your business to non-engineers?🤦‍♂️ Are you unsatisfied with the leads you get from your website, email marketing or advertising?😡 If you've answered yes to any of these questions, you have arrived at the right place.👍 I understand your pain. It becomes frustrating to dedicate so many hours and money to your marketing and not getting the results you deserve: ❌ Your website looks great, but the visitors don't contact you and is stuck on Google's 3rd page. ❌ Your prospects stare like a cow at a new gate when you make a sales pitch. ❌ Your competitors place ads on Google all the time, but yours never show up. ❌ You have sent many emails to get more clients, but you don't get any replies. HOW CAN I HELP YOU? ✔ Website copy: I will write compelling and easy to understand texts that move your visitors to buy from you. ✔ Blog: I'll take care of your posts so you can focus on running the business. ✔ Ads: I'll draft ads that focus on your products' benefits instead of the characteristics. ✔ SEO: if you cannot find your business on Google, I'll carry out an SEO audit and update the web content to rank better. ✔ SEM: we'll discuss your marketing objectives, and then I'll write and run your ads on Google. ✔ Email marketing: I will draft emails that persuade your prospects to do business with you. ✔ Web audit: if you prefer to take care of the web yourself but need advice to improve it, I will carry a full audit and give you a report with a list of recommendations. WHO AM I? I am a chartered civil engineer turned copywriter. I can transform complex processes and instructions of the Civil Engineering & Construction industries into simple explanations that resonate with your audience and increase your sales. I have worked in highway maintenance, research, structural engineering, quality, bridge inspections and scaffolding. I also worked as logistics manager for a scaffolding company for a short period. In addition to an MEng in Civil Engineering, an Executive MBA and training on copywriting, I've become certified by Google on Digital Marketing and Google Ads. I am a member of the Institution of CIvil Engineers (ICE) and ProCopywriters. I love solving problems, improving processes, learning and sharing what I know. I continue to study marketing and copywriting every day so my work gets better, and my clients make more money. CONTACT ✎ Click on the blue "Contact Alejandro Garcia" button ⬇️ or write to alejandro@alejandrogarcia.xyz

  • I am the founder and director of The Legal Copywriting Company, specialists in copywriting and PR for law firms. Since launching in 2014, the company has doubled its turnover every year and is projected to do so again in 2017. With over 15 years' experience in sales, marketing, research and writing, we deliver engaging, original content to our many legal and agency clients, as well as developing and implementing PR strategies to gain maximum media and public coverage.

  • Hello, I’m Katie, a freelance marketer based in Glasgow. With over 10 years experience, I provide a jargon free, no BS approach to marketing. Stories matter. I can create compelling copy to capture attention and encourage your audience to further explore your brand. I write from the customer's perspective, creating human copy that can motivate, persuade and convert into sales. It’s more than just words on a page; I’ll research your target audience, competitors, industry and consumer trends. I'll write using your brand's unique tone of voice. Not got a tone of voice and need a hand building everything from scratch? I can help with that too. I've worked with brands, both global and local, spanning a number of different industries; from Scotch whisky to Russian travel, smart home technology to hypobirthing. If words are required, I'll put my hand to it. I have clients up and down the UK, from Loch Lomond to Dorset. Being a copywriter and content marketer allows me to work remotely, so no matter where you are based, we can work together. By keeping your brand visible and targeting the right people, I can save you time, reduce stress and help make you money. For a free no obligations quote, get in touch.

  • So, you're searching for a copywriter...? Here's a bit about why you might like to hire me. I'm a multi-passionate brand copywriter & content designer with SEO experience. Hailing from the creative hub of Cornwall, I trained as a fashion & textile designer before moving into brand marketing and copywriting. I'm largely a lifestyle writer for the health and wellbeing, fashion, beauty & fitness industries. However, my versatile experience across B2B and B2C sectors covers: ✧ Theatre & the arts ✧ Travel, tourism & hospitality ✧ Retail ✧ Fashion design ✧ Product design & manufacturing ✧ Business & marketing ✧ Health & wellbeing ✧ Beauty & fitness ✧ Sustainability ✧ Non-profit ✧ Education I’ve crafted brand and SEO copy on subjects ranging from hospital seating design to surf lessons, in turn targeting everyone from international governments to British stay-cationers. My curiously analytical x creative brain makes me a keen researcher. If I don’t know something, I’ll learn it. I particularly like to work with passion-led start-ups, creative small businesses and entrepreneurs with a conscience. If that sounds like you, you'll likely want to free up more time to spend doing what you love. So, just leave the words to me. I'll take the time and care to get a feel for your business and what makes it tick, engage the tone of voice that attracts your ideal audience, and craft copy and content that works just as hard as you do. If you're interested in working with me, get in touch. I'd love to hear from you.


  • I provide content. I also provide marketing services. I understand copy and how it works as a direct marketing technique, how it should work as a marketing tool. And I work across all channels because what works offline (in print – customer magazines, brochures, newsletter, and training pack) will work online too (website, blogs, e-newsletter and social media). I'm also a trained journalist, copy editor and proofreader and I have a background in marketing. Before founding Words Are Everywhere I spent two decades in marketing at KPMG, Deloitte, Baker Tilly, Nabarro Nathanson, Norton Rose, Ove Arup and NHS Health Scotland; corporate communications at Scottish Widows; publishing at NHS Health Scotland and freelancing as a journalist. I work across a wide variety of projects for big brands and small start ups, public sector bodies and individuals including fully integrated campaigns on behalf of the Scottish Government. For many of my clients words do the selling - whether it's a product, a service or a change in behaviour such as cutting down on drinking. Which is why you need a copywriter with a marketing pedigree. That's me.

  • Writer, re-writer, editor, communications adviser: 10 years in advertising, 10 years in EU institutions, 20 years in European multinationals, 5 years in development NGOs, World Food Programme and African Development Bank as Communications Chief. Now UK based but wide European perspective. Writing on all subjects including economic development, health, politics and climate change. I have edited and written books of all types including poetry, prose, philosophy and business. Experienced copywriter and high level speechwriter.

  • I edited SquareMeal, London’s market-leading restaurant guide, for 13 years and I have been the restaurant expert for Telegraph Luxury since 2013. Whether contributing to trade titles such as The Caterer and Imbibe or lifestyle glossies including Marie Claire and Men’s Health, I have a proven track record of adapting my writing style and producing engaging content for different readerships. I am happy to undertake public speaking and I am a recognised opinion leader in my field. I have been quoted extensively as an expert commentator in The New York Times, the Daily Mail and the London Evening Standard.

  • I am a copywriter and content creator specialising in healthcare, particularly weight management, nutrition, diabetes and NCDs. I have a strong background in lifestyle editorial and as a trained interviewer, reporter and researcher I bring all those skills to bear in helping brands tell more compelling stories. I'm also confident working with designers and expert contributors and have plenty of copy-editing and proofreading experience. After deciding to switch from journalism to copywriting I studied for a CAM Diploma in Marketing Communications. I now have 10 years' experience as a freelance copywriter, working directly for clients and with agencies. I write about brands large and small, from start-ups to multinationals in highly regulated sectors such as financial services and healthcare. Services I can offer include: Copywriting: Advertisements and advertorials; web pages; marketing emails; product descriptions; app notifications; developing and implementing Tone of Voice guidelines; press releases; brochures; CRM programmes Editorial: Newsletters; events and conference reporting; case studies; features; interviews; profiles; reviews; blog posts; thought leadership; copy-editing; proofreading Social media: Identifying and exploiting assets to plan, create and schedule social media posts; curating and promoting user-generated content For more information and my rates, please visit my website: www.christinemichael.co.uk

  • My first paid gig as a writer was writing children's book reviews for a consumer magazine. From those book-y beginnings followed a career publishing, marketing books for small independent publishers and big American publishing houses like National Geographic and HarperCollins. After several years writing sales pitches and marketing copy I decided I wanted to do something different, like challenging Government policy (well, someone has to) and delivering public campaigns for the non-profit sector. I went to work for a high-profile human rights NGO working at the forefront of British politics. Reacting to a fast-paced and ever-changing political landscape, and dishing out multi-channel campaign messaging across a range of issues. Unpicking complex legal and policy-speak became my bag. I specialised in turning them into relatable stories and engaging communications. Now I write for both business and charity clients, helping them build their brands and campaigns, and develop content for online, email, social and print. I still love books, but write mostly about design, parenting and education.

  • I've been helping global brands and household names use good words to create a better customer experience for over 15 years. I honed my skills as head of brand language at one of London’s top communications and PR agencies, helping them to build a brand language team from nothing. I designed products and services to develop and deliver tone of voice, and created training programmes, guidelines, customer journey mapping and internal and external research programmes. I then moved to a specialist tone of voice agency, where I made sure the work was never less than top notch. There I worked closely with clients on global brand tone projects, digital communications and copywriting training. Now I head up Enough Said (enoughsaid.co), and am on a mission to help people use words well to bring their brand to life. I do this through brand language development, training, copywriting and content strategy and design.

  • How to convey in one little summary box that I love big ideas, clever concepts, long-held passions, people who talk with their hands, the rhythm of accents, gerunds and Faber book covers? Colour palette of DREAMS, man. How to tell you that I believe inspiration is everywhere, from Flaubert to fish finger adverts; that voice is everything; that the world is made of stories but it all hangs on the telling - and that the fathoming of that telling is maybe the most satisfying bit of all? That I think good writing is just fine and dandy, but great writing - the stuff that feels instantly, unquestionably, thrillingly yours - is what we should all be aiming for? Hell, it’s what we all deserve? I mean, this thing doesn’t even allow for italics. But here goes. Communication strategies and training, brand stories, writing that captivates and compels: I live and breathe it all. Got a story that needs telling? Get in touch.

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Jenny Lucas

“My favourite task is editing and refining the message, because, for me, that’s when the project really starts to come together and take shape.”

Jo Martin

“I love seeing my work out in the world. Knowing my work was being seen by some of its 300,000 followers and seeing them engage with it, was a great feeling”

young woman with sunglasses on smiling against picturesque waterfallsSarah Vordermeier

“Fill your time and inspiration board with conferences, podcasts and reading. These will always give you confidence, connections with peers and a glimpse of what thought leadership looks like.”

James McCann-Ellerington

“Find out what you like writing about and go all-in.”

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