UK Copywriters Directory - Content strategy

  • PRO
    I spent 16 years writing and editing for national newspapers, working on news, showbiz, diary, health and features. I left to train as a teacher and wrote extensively for the Times Educational Supplement before leaving the classroom to train in deaf communication. My specialisms are education and health. I'm a copywriter for an education website and I work for health websites and magazines. I spent 18 months writing about addiction for a rehab centre, so I'm pretty clued up on that. I've edited more than 50 non-fiction books and I commission authors for Pen and Sword Books. I split my time between working as a lipspeaker (providing communication support for deaf and hard-of-hearing people who don't use sign language), editing books and copywriting. I occasionally do some journalism and I also run a craft and streetfood market.

  • PRO
    👋 Hey there, I'm Miriam, your friendly SEO Specialist and Copywriter based in Liverpool, Merseyside. For over 13 years, I've been helping businesses like yours grow online – without the jargon or stress. Think of me as your digital growth partner, here to make SEO and content actually work for you (and not the other way around). What I do (in plain English): • Website Content That Wows: Words that make your website shine and keep your readers coming back for more. • SEO Magic (Without the Smoke and Mirrors): Helping your website play nice with search engines, so your dream clients can actually find you online. • Ongoing SEO Support: Because good things take time. I'll be your SEO manager, tweaking and optimising month after month. 🌳 I've had the pleasure of partnering with fantastic businesses across various sectors, including legal, finance, interior design, retail, utilities/energy, health & wellness, online education, and ecommerce. The proof is in the pudding: • 250+ pages of top-notch content whipped up in 2023 alone • 50+ businesses supported one-on-one since 2011 • Countless cups of coffee consumed in the process (it's my secret weapon) If you're looking for someone to grow your online traffic, attract more of your ideal clients, and make SEO feel like a breeze (instead of a headache), I'd love to have a chat. ✍️ P.S. No video calls required – I'm happy to explain things via email, voice notes, or whatever works best for you. Your comfort is my priority.

  • PRO
    I help brands use storytelling techniques and emotional psychology to build unbreakable connections which convert audiences to loyal brand advocates. "She really got to the heart of my brand and what I was trying to communicate" Emily, Founder of a Common Sense "She has a talent for understanding the audience and delivering what they need." Yanika, Marketing Design Manager "Hollie can put into words any thought you have when you can't find them and even better than you can imagine." Claire, Content Creator

  • PRO
    “James has a remarkable ability to deliver high-quality content quickly and efficiently. He has a knack for understanding the needs of the project and tailoring his writing style to match, ensuring a perfect fit for our brand. What truly stands out about James is his professionalism. He was not only receptive to my ideas and modifications but also provided valuable suggestions to improve the content. This collaborative approach made our partnership a breeze.” - Cheryl Jones, Career Moves Group "So many positive things to say. I began working with James in May 2021, when he successfully completed our first project on time, within budget and with a high level of commitment. James takes time to really understand each brief and adds value with well-considered recommendations. He has exceptional project management skills, he is professional, knowledgeable and a very positive person to work with." - Angela Hobbs While attention spans shrink (almost daily) and the demand for engaging content becomes ever more important to stand out, I fully understand the need for copy that actually works. I have been working in the marketing industry for over 15 years and I love helping people express what they do in the best possible way. I work with some truly remarkable clients, who rely on me to create a voice that reflects their brand, their dedication and their ambition. I hope I can do the same for you. I specialise in website copy, content marketing (including strategy and SEO), email marketing and Google Ad writing. But, please get in touch if you'd like me to help with something else. I would love to hear all about your business. "Working with James was such a pleasure. After our initial meeting, I was excited to see what he would put together for me, and what he came back with showed me that he was deeply listening to my tone, my needs, my audience and my goals. Since my first project, I keep finding other things to hire James for. He is organized, easy to work with and communicate with, full of integrity, creative and on point. If you are looking for a great copywriter, James is your guy!" Sophie Frabotta - Awaken

  • PRO
    Freelance Middleweight | Copywriting = Art + Science | Compelling | Clear | Captivating | Creative | Converts | Travel + Many Other Topics | I’m Tracy, a Dorset-based Geordie. If you want your copy to tick all the right boxes, I’d love to help. I’ve crafted content for big brands, SEO agencies, charities, small start-ups, professional bloggers, and much more. My clients are based in the UK, the US, Europe, Australia, and beyond. So switching between UK and US English is second nature. As is adopting - and honing - the right tone of voice to suit your target audience and brand identity. Variety is the spice of my working life. I’ve written about everything from accountancy, insurance, and money to clothing, food, lifestyle, parenting, travel, and more. Once I'd created multiple 200-word product descriptions for continence pads, I found that nothing really fazed me... I have over five years of professional copywriting experience under my belt, and it all began with my own blog. So I know my way around WordPress and social media. Since then, I’ve written for all sorts of specialist websites, including a ton of travel sites. As well as many other commercial enterprises. In the business, I’m what we call a middleweight copywriter. Experienced enough to mean you’re in safe hands, yet fresh enough to ensure creativity and continuous learning. Here’s what I can do for you - and have already done for many contented clients: Ghostwriting Update old content Draft press releases Publish regular blogs Hone your tone of voice Tell compelling MSN stories Put together engaging emails Give AI writing the human touch Find keywords for SEO purposes Pen product descriptions that pop Upload posts and pages to WordPress Create landing and sales pages that sell Perfect those social media profiles and posts Compose ads, brochures, leaflets, and posters Write awesome long-form, fact-packed, well-researched articles As well as a whole lot more. I’ve even been known to write poetry and a novel in my spare time. My trio of blogs on food, music, and UK travel also see me waxing lyrical about my own interests. What else? A few fun facts about me, perhaps. I’ve been around the world twice, and I have a lifelong obsession with the band INXS and their Australian homeland. I also have lexical-gustatory synaesthesia, which means that words and names have flavours for me. Well, it all makes the working day more interesting… How about you? If you don’t know what stop words are and why they matter, or how to hide keywords for both flow and SEO, then you don’t need to. All you should know is that I can create compelling, clear, captivating copy that also converts. If you find content writing a real chore, I can save you lots of time and stress. Words come naturally to me, which means two things. I love what I do - and I don’t waste any of the time you're paying for when getting on with the task. Interested? Find out more about my rates, what I do, and my portfolio by visiting my website. Click the link below to visit contentedcopy.com. No hidden charges - you’ll find my current hourly rate right there on the homepage. ***Special rates currently available - check website for details!*** Thanks for reading. Now, why not let me write for you? Tracy

  • PRO
    Making life easier for marketing, growth and content managers. I'm a content strategist and writer for B2B, SaaS, and small biz / startups. I plan, write and refresh deeply-researched blog content that brings in lots of traffic. I've written research-backed, SEO-optimised posts for Trello, Timetastic, Synextra, Latana, DataDome, and more. My articles have appeared top of the SERPs for multiple search terms and bring in £10,000s worth of organic traffic every month. One article alone brings in £3,000+ worth of traffic each month - and the client only paid for it once! My specialities: • Article writing • Content strategy • Content refreshing 2024 content strategy is all about structured, targeted writing: using AI and analytical tools to answer your customers' burning questions and gain the algorithms' blessings. Working together, we'll hoover up relevant data and use it to publish laser-focused content that'll have you zooming up the rankings. --- FOR MARKETING MANAGERS THAT KNOW WHAT THEY NEED WRITTEN: Give me a brief, I'll go away and write it. You get an article ready to post, with an optional distribution checklist for maximum exposure. FOR MARKETING MANAGERS THAT KNOW THEY WANT A WRITER, BUT DON'T KNOW WHAT NEEDS WRITING: Book some strategy time with me, and you'll come away with an actionable content plan to hand to your writer (which might be me!) This might be a content calendar with topics and titles, or it could be fully outlined article structures with an accompanying Clearscope report - ready to write. --- Working with me, you'll get: More clicks, more conversions, more signups. Fewer headaches, a healthier lead generation funnel, and a happier boss. Get in touch! ---------------------- 📥 Message me on LinkedIn ⭐️ Follow me on Twitter 🖼️ View my portfolio ----------------------- "Michael’s a legend, you should defo hire him. Over the past 2 years he's researched & written a huge amount of top class content for our blog. Our page views and time on page are up ten-fold. You won't look back." - Gary Bury, Timetastic

  • PRO
    'Refreshingly different from the usual twaddle.' Or so one of my agency clients tells me. Hey, I’m Laura. I’ve been writing copy and content for well over a decade, parenting a wild child for six years, and failing to tame a crazy hairstyle for a lifetime. I’m a Leeds-based freelance copywriter. Business owners, like you, hire me to write and edit words that give your business personality and make you more money. You’re great at what you do. You’ve got fab ideas, you’re a laugh to be around, and you have a killer business approach that throws shade on your competitors. But if you’re a “synergy-focussed solutions expert with a passion for customer care”, no one’s going to have a bloody clue what you’re on about. Your copy needs to be free from naff jargon, full of personality, friendly to Google, and fire up your customers to think: ‘Hey, it’s YOU I need to buy from.’ But how do you do that? Hire a freelance copywriter and content writer, like me. I’ll save you time, reduce your stress and build your business with the words that sell your stuff to the right people. Nosy at my website for other people's opinions about me and how much I charge (let's be honest, that's what you want to know, right?).

  • PRO
    Accredited freelance copywriter, specialising in education, training, and self-improvement. I'll work with you to produce copy and content that informs, engages, and inspires your ideal clients and customers. I've worked with people of all ages and from all walks of life. I understand their desires, frustrations, and fears. And I can speak to them with empathy. If we work together, you'll get the clicks and build long-lasting relationships with your clients and customers. WHY AM I QUALIFIED TO HELP YOU? I worked as a teacher and a private tutor for over six years. So, I know how to nurture a deep love of learning in children and adults of all ages and abilities. I can explain why particular tools, programmes, and courses will give them the knowledge, skills, and confidence they need to succeed. Plus I can offer useful tips and advice on mental health, self-care, and productivity. I’ve trained as a copywriter with the American Writers & Artists Institute (AWAI), the global leader in copywriting training. I’m a member of AWAI’s Circle of Success and the Professional Writers’ Alliance. WHY IS THIS IMPORTANT TO YOU? It means you get a qualified copywriter, who understands your industry/sector, products, and services. And, of course, how to connect with your ideal client or customer. MY PROMISE TO YOU As a former political researcher with two Master’s degrees and a PhD, you can rest assured that I'll conduct thorough research on your company, products, services, ideal clients and customers. I’ll produce polished work to a standard that you and I will be proud of. Here's what my recent client Kent-Teach said about my work: 'Shaira sent us a blog in an incredibly timely fashion, the blog is well-researched and expertly written. Shaira has considered not only the layout and how the blog reads but also imagery and advice as well. We are incredibly excited to use this blog on our platform and I feel it will be a huge hit with our followers. We hope to work in partnership with Shaira again in the near future.' For a consultation about your content and copywriting needs, email me at: kadir.copywriting@gmail.com

  • PRO
    I've been a freelance copywriter for over 30 years, working for leading advertising and digital agencies as well as direct with numerous clients. I'm based in London but I have experience with clients in over 35 countries. My specialisms include: Consumer, B2B, Property, Employee Engagement, IT, Legal and Financial. Where am I based? I’m in North London, but I work with clients all over the world – 35+ countries and counting. What kind of writer do you need? A highly experienced copywriter who knows your sector well whether B2B or Consumer, including sectors such as Property, Financial, IT, Legal and Hospitality. A website copywriter to make your content sings and your Google rankings soar. From 100+ pages for big brand websites through to small businesses and start-ups, I can help you attract, convert and retain customers. Someone you can improve your bottom line – whether with an advert, brochure, sales letter, white paper, new product name, video script, social media posts, or case study, perhaps with some sound marketing advice to go with it. A British copywriter who understands you and your market, be it in North America, Europe, the Middle East, Africa, Asia or elsewhere. Or simply someone to ensure what you have written is in good English. What clients are saying “The best freelance writer in town.” Steve Harrison, direct marketing legend, agency founder and best-selling author. “I am a return customer. Peter wrote an advertising letter and leaflet for me previously. They have worked very well so I decided to ask Peter to re-write my website and copy optimise it. He gave me lots of practical advice, worked very quickly and did fantastic work again.” Robert Kublicki, Poland. ” I am very pleased with what you have produced, thank you.” Reverend Tim Harford, Director of Fundraising and Communications, USPG “I really like working with Peter, and I’ve never been disappointed by his work, whether ads, web copy or brochures. He combines three things that don’t always come together: (1) He’s creative and witty (2) He can write so that people understand (3) He’s very easy to work with.” John Moore, Founder, The Harwood Agency “They were really pleased with the work! This is definitely a first in [Client Name] history.” VCCP ME. it’s always a pleasure to work with Pete. He’s deeply literate and highly creative, with a work ethic that’s second to none.” Theo Pike, Black Russia Contact me now for a free quote Please call 07767 687 524 or email peter@ideaswise.com There are also lots more work samples on my website – www.ideaswise.com

  • PRO
    Let me lighten your load. YOU'RE BUSY AND WRITING COPY TAKES A LOT OF EFFORT Unless you're professional writer yourself, producing content is a distraction from your main responsibilities. CREATING QUALITY COPY IS HARD You might be struggling to put pen to paper. Maybe you can't get the distance you need from your own products or services to write about them clearly and effectively. And as impressive as ChatGPT is, it can't produce fresh content about new ideas in your tone of voice. YOU NEED TO CONTINUALLY UPDATE YOUR CONTENT You need to keep you blog, product pages, case studies and downloadable content continuously updated. Keeping that machine whirring, on top of everything else you do, is no mean feat. And this is where I help. [Contact: Len@lenwilliams.com] I'm a highly experienced copywriter with over 10 years' experience. I produce clear, readable and high quality content that converts. "Len is one of the most reliable copywriters I've had the pleasure of working with" - Craig Pavitt, SEO Strategist, Re:signal. I have experience working with companies in a wide range of industries, including: - B2B tech - Healthcare - Sport - Engineering - Energy - eCommerce - B2C - And much more Working with me provides plenty of benefits: - SAVE TIME: You can focus on your main job, confident that your marketing copy is being written by a pro - FAST: I'm super efficient, don't get writer's block, and can produce multiple pieces of content per day (all without using AI) - COMPETITIVE: Since I'm very efficient, I'm also affordable - you get more bang for your buck - ACCURACY: Your content will be accurate and reliable, which is more important than ever in an era of AI hallucinations and Google's Helpful Content update - BEST PRACTICE: I know SEO, how to produce content for different stages of the marketing funnel, and how to write in your brand's tone of voice CONTACT ME TODAY ABOUT YOUR PROJECT Here's what my customers say: "Len is a consummate professional who I've had the pleasure of working with over the past several years. Through this time our website traffic has surged from zero to tens-of-thousands per month, based largely on the thoroughly well researched articles with an SEO focus Len has written for us" - Alex Meredith - Marketing Manager - Epsy "Len is one of the most reliable copywriters I've had the pleasure of working with. His attention to detail and understanding of brand tones of voice has helped to create world class commercial and informational content for a number of brands we work with. Len always goes the extra mile by conducting his own research to truly understand a topic, and will always ensure that any work delivered is to the highest standard" - Craig Pavitt - SEO Strategist - Re:signal. "Len has provided support writing B2B content about complex technology and engineering topics for a variety of our clients since 2019. We are very satisfied with the quality of his work. He has the capability to make material which is technical in nature come alive. Also he has some very good ideas. Recommended." - Stéphane Viaud-Murat - CEO - Mi4 "Len has consistently delivered to us interesting and well written articles, since the early stages of our company. Len has a great ability to have a range of topics and requests dropped on him, and from that can produce original content that reads like he’s been in the particular industry for many years. Some of our best performing articles have come from Len. I would recommend very, very highly" - David Hodkinson - CEO - Xace.

  • PRO
    A versatile and dynamic professional with extensive experience in copywriting, editorial roles, and communications, I bring a rich blend of creativity, strategic planning, and content management expertise to the table. My career encompasses significant achievements in diverse sectors, including non-profit organisations, publishing, and marketing, underscoring my adaptability and proficiency in engaging diverse audiences. With a solid academic background in creative writing and performance, complemented by multilingual capabilities, I excel in crafting compelling narratives, managing content strategies, and executing impactful marketing campaigns. Instrumental in advancing organisational goals through effective communication, I am a proactive team player dedicated to enhancing brand visibility and audience engagement.

  • PRO
    I use words to prompt action from your customers. My favourite copy is short, sweet and sometimes sweary. I'll boil your message down to its core essence. Like a chef reducing down a jus. Then I'll add in some personality. Like the class joker farting in assembly. I do... 🔹️ ad straplines 🔹 posters 🔹 billboards 🔹 ads projected onto the moon 🔹️ hero copy 🔹 villain copy 🔹️ naming projects 🔹️ core messaging, values 🔹️ ad scripts 🔹️ landing pages 🔹️ socials 🔹 anti-socials A bit about me... I have a beautiful clickedy-clackedy keyboard. I'm not saying it gives me the edge over other copywriters but I'm also not *not* saying that. I have two daughters (who I love more than the keyboard - this list is in no particular order). I believe gherkins/pickles go with any savoury dish. Prove me wrong. For a decade I represented Great Britain in a sport you've probably never heard of. I'm patient, a good team player; completed Grand Theft Auto 5 with my husband without getting divorced. Get in touch for copy with character.

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young woman with sunglasses on smiling against picturesque waterfallsSarah Vordermeier

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Declan Morton, Copywriter.Declan Morton

“I’ve always enjoyed writing but I didn’t set up on my own account until 2019. At that point I had been teaching for nearly two decades and had become frustrated with the academy trust to which my then school belonged. I took a plunge and set up as a freelance writer.”

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