I’m an Edinburgh-based copywriter who helps healthcare brands, coaches and charities find the right words to attract clients, fans and funders — and save a whole load of time and stress in the process. Using data and insights, I create copy that works hard for your business, so you can work your magic elsewhere. Simple! Here's how I can help you: + persuasive web copy, optimised for conversion with data and insights + sales pages and lead magnets that convert + shareable blog posts (did I mention that time I increased audience engagement by 5000%?) + email sequences that turn visitors into customers and customers into fans If you're in the business of helping people improve their health (and I'm interpreting that broadly - health, healthcare, personal trainer, nutritionist, fitness, medical, wellness, coaching, food & beverage, public sector, third sector, non-profit...) I've got your copy covered. Got a project in mind? Let's talk: Louise@thecopyprescription.com.

Mam's the Word – Giving brands a voice Hi, I’m Dan Brough and I’m a creative advertising copywriter. From 25 characters to gloriously-long press ads, and everything in between, I can give your company a personality. I'm on a mission to make communications clear, concise and real. That’s why I apply plain English principles and language to my writing. Why have something that looks gorgeous but the words make folk run for the hills? The two have to work together. I truly consider the format and audience, and make sure the message is right and will have an impact. I’m able to digest complicated copy and then translate and craft it, so you have a human tone of voice that stands out, and a story that makes your audience buy into you and love you. I’m also massively into UX. I believe in writing understandable and accessible copy for the web. What’s the point of a beautiful looking website if no one knows where to go next? Call to action is king. I can help with web copy at any level: from advising on the structure of websites and full copywriting, including keywords and meta data, to light-editing of pre-existing copy. I studied Graphic Design before Design Advertising (where I specialised in copywriting), so I happen to know a thing or two about kerning, fonts and white space. And with years of proofreading behind me, I pride myself on my meticulous attention to detail when it comes to spelling, grammar and punctuation. I specialise in: Concept and idea development Full copywriting across all mediums Audit of existing communications from a copy perspective Creating and developing brand personality and core messaging Final copy checks of all materials Proofreading Web content workshops I offer one-to-one tuition and also run grammar workshops for businesses and institutions who want to improve their understanding of words. After leaving Newcastle College of Art & Design, I began my working life as a junior copywriter for Navigator Responsive Advertising in Edinburgh. I then worked my way up the ranks to a senior position, working for various creative agencies in Edinburgh including DraftWorldwide, Family, 1576, The Union, The Leith Agency, and then Frame, Glasgow. After 15 years of living in Edinburgh, I moved back to the homeland, where I worked for Drummond Central in the Toon for 12 years as Head of Copy. In my spare time, I’m Co-Leader of an initiative called ‘Ladies, Wine & Design Newcastle’ which supports hundreds of creative ladies in the North East. I also love hunting for ‘treasure’ – my favourite thing to do is scour junk shops and car booters for vintage ER china and glassware. My husband describes me as a ‘collector of everything’. I also happen to be a lover of the Queen, and the King himself, Mr Elvis Presley.

Are you a B2B, legal, financial or professional services company, or a startup or scaleup, who is finding it hard to differentiate your products and services in an overcrowded market? Do your experts understand what you do, but customers don't? You need a freelance B2B copywriter who understands the language unique to your business. Not just any writer, but one who can translate complex ideas into simple yet engaging copy and help your customers understand, “what’s in it for me?” Here’s why I’m that writer: • As a former corporate lawyer, the language of business is my second language. I help you ditch the blah and deliver your message with words that will inform, persuade and engage your audience – turning sceptical B2B buyers into your best customers. • As an experienced copywriter (but not past it just yet!), I tell stories that build a brand, nurture leads and position your business as a trusted advisor – moving customers from “I’m not sure” to “YES!” and ultimately driving revenue. • I've worked with over 100 B2B businesses just like you, to simplify your message for your customers and help them see the value you bring – WITHOUT being sleazy, salesy or spammy. I research, write and create web copy, white papers, case studies, emails, landing pages, reports, video scripts, blogs, brochures, pitch decks, bid packages ... pretty much anything that gets your business where it needs to be. Here are a few examples of what I have done for past clients: • The SEO revamp I did of one client’s website resulted in a 146% increase in traffic • Articles I wrote for a legal client resulted in a 64% increase in traffic to their blog • An email sequence I wrote increased webinar sign ups by 200% But enough about me. Want to talk about what I can do for you? Shoot me an email and let's get started. jayne@whiterosecopywriting.com

I run Sterling Copy, an agency that helps tech and finance businesses write like human beings.

Your story... You’re busy bringing out the best in others. Coaching leaders. Developing teams. Supporting customers. Helping organisations to be effective, engaging and successful. You know what makes people tick. And you’ve got a point of view on leadership, business, culture, behaviour, emotional intelligence, talent, assessment and learning. With more time – or an easier way with words – you’d be knocking out white papers, brochures, guides and blog posts like there’s no tomorrow. My words... Great writing builds trust. But it’s not just about picking the right words. It’s about the work behind them. The requirements gathering, fact finding, benefit spotting, message distilling, meaning building, tone setting, experience testing, perspective shifting, consistency checking, problem fixing. My job is to take this work off your plate. To think about what makes you and your business special. To tune in to your audience. And to craft the words that capture your point of view – on time and in budget. Their feedback... "Sam asked all the right questions, listened carefully to the answers and quickly demonstrated great understanding of what our business is about and what we are looking to achieve. We knew immediately that Sam could help us with our business and with achieving our objectives." Mark Constable, MD, Business Consultant and Coach at Equip Business. "I know Sam’s going to think hard about every sentence, which means we don’t have to!" Nick Padmore, Creative Director at Schwa Consulting.

As a copywriter and content consultant, I deliver concepts that sell and content that delivers. I take a holistic approach towards content strategy, delving deep into a company's requirements to produce a plan of action that is effective yet achievable. I also draw upon 10 years of search engine marketing knowledge to produce SEO-friendly web pages, blogs and other digital assets that help companies meet their optimisation goals. Browse examples of my work here: https://www.indy-consultancy.co.uk/portfolio/

Freelance writer of words worth reading. Often working with technology and financial services businesses but not exclusively. Experienced agency freelancer hired for strategy and concepts through to brochure and newsletter copy. Enjoy crafting words worth reading however knotty the subject matter.

With 25 years in PR, marketing and design agencies, my experience has involved working with organisations such as Morrisons and Boots as well as being heavily focused on B2B communications activity. With specific experience in the construction and interiors sectors, I now specialise in copywriting and find myself crafting anything from technical features to brand platform copy to website and marketing copy.

A long time ago, I wrote films for a living, including Valiant, a film that grossed $60 million. I've over 15 years of experience solving gnarly content problems across a range of industries. If you're stuck in a hole you're not sure how to get out of, I can help. Equally, if you're a trick in search of a circus (a common B2B problem), I can definitely help. For the past year I've spent my time developing www.bigideasthatwork.com, a creative intelligence platform that helps marketers, creatives and brand owners affordably bridge the gap between creative inspiration and meeting room justification. The platform has over 2,500 innovative advertising case studies and I'll provide a free annual pass for the platform with every commission of 5 days or more! For the past 5 years: I led content marketing initiatives for Hewlett Packard Inc (HP) and was responsible for the output of HP Studios, its in-house creative studio. This output consisted mainly of social posts, lead-gen emails, infographics and eBooks. Before that: I led content strategy at Accenture Interactive UK, Critical Mass and Razorfish Sapient Nitro. Content Marketing Clients HP - over 5 years Citi Bank - over several years Dunlop Tyres - over several years South Africa Tourism - over one month Morrisons - over two years Copywriting Clients & Experience Lead gen email campaigns | HP Inc | Written hundreds Webinars, eBooks and whitepapers | HP Inc | Created dozens Digital copy | Audi, CitiBank, NSPCC, IOC | Everything from rewriting whole sites to error message micro-copy. Whatever your challenge, big or small, please get in touch. I've been there, I promise :)

Looking back now, it’s obvious I was only ever going to be a freelance copywriter. You see, whether I was working in an office, a marketing department, or with the clients of the digital agency I co-founded, I was always the go-to-guy for words. As soon as I realised those words could prompt action, improve search rankings, and tempt people to click, share and buy, well, I was hooked. When I’m not writing, I’m reading about writing. About the psychology of persuasion and the science behind why we buy. I’m keeping tabs on new techniques and looking for every inch and opportunity to make sure it’s my client’s brand, product or service that wins the day. So, if your next marketing campaign, blog, website or brochure needs words, then I know a guy who’ll write them. Spoiler alert: It’s me.

Hi there, I’m Ettie. I’m an experienced B2B tech writer and strategist. And I'm Director and Writer-in-Chief over at HR Tech Copy. Here are some of the fab things my clients have said about me recently (read them in full on my LinkedIn profile): • “Ettie’s brilliant – hire her!” • “Ettie is immensely talented and a true professional.” • “Ettie is the ideal writer for any agency or client.” • “Ettie is first class. In her own league.” • “Ettie outshines her competition every time.” • “Ettie has made a huge difference to us.” • “Ettie gets B2B like few writers do – and brings real swagger to it.” • “Ettie masters the art of writing B2B sales email that gets responses” • “Ettie is a highly talented and exceptional wordsmith.” • “Ettie - I couldn't recommend you highly enough!" • “Ettie’s skills to understand a product and the audience shone through." • “Ettie was an absolute pleasure to work with. You're in good hands!" HR Tech Copy is small-but-mighty boutique communications consultancy based in Cambridge in the UK. We help HR and recruitment tech businesses accelerate growth with powerful written communications that compel action. Our main focus is the written word, and the strategy driving it. So… We write websites, landing pages, taglines and ads We write infographics, e-books, whitepapers and blogs We write emails and newsletters, case studies and scripts And… We do copy audits, app copy and internal comms We flesh-out personas; write sales pitches and decks We hone tone-of-voice; train writers and teams, And map journeys and funnels and craft strategies too. Head over to www.hrtechcopy.com to hear about the clients we’ve been helping lately. You’ll fit right in, I promise.

10 years working in digital communications, specialising in corporate learning and development, authoring copy on a wide variety of technical and non-technical topics for varied audiences.