With 25 years in PR, marketing and design agencies, my experience has involved working with organisations such as Morrisons and Boots as well as being heavily focused on B2B communications activity. With specific experience in the construction and interiors sectors, I now specialise in copywriting and find myself crafting anything from technical features to brand platform copy to website and marketing copy.

A long time ago, I wrote films for a living, including Valiant, a film that grossed $60 million. I've over 15 years of experience solving gnarly content problems across a range of industries. If you're stuck in a hole you're not sure how to get out of, I can help. Equally, if you're a trick in search of a circus (a common B2B problem), I can definitely help. For the past year I've spent my time developing www.bigideasthatwork.com, a creative intelligence platform that helps marketers, creatives and brand owners affordably bridge the gap between creative inspiration and meeting room justification. The platform has over 2,500 innovative advertising case studies and I'll provide a free annual pass for the platform with every commission of 5 days or more! For the past 5 years: I led content marketing initiatives for Hewlett Packard Inc (HP) and was responsible for the output of HP Studios, its in-house creative studio. This output consisted mainly of social posts, lead-gen emails, infographics and eBooks. Before that: I led content strategy at Accenture Interactive UK, Critical Mass and Razorfish Sapient Nitro. Content Marketing Clients HP - over 5 years Citi Bank - over several years Dunlop Tyres - over several years South Africa Tourism - over one month Morrisons - over two years Copywriting Clients & Experience Lead gen email campaigns | HP Inc | Written hundreds Webinars, eBooks and whitepapers | HP Inc | Created dozens Digital copy | Audi, CitiBank, NSPCC, IOC | Everything from rewriting whole sites to error message micro-copy. Whatever your challenge, big or small, please get in touch. I've been there, I promise :)

Looking back now, it’s obvious I was only ever going to be a freelance copywriter. You see, whether I was working in an office, a marketing department, or with the clients of the digital agency I co-founded, I was always the go-to-guy for words. As soon as I realised those words could prompt action, improve search rankings, and tempt people to click, share and buy, well, I was hooked. When I’m not writing, I’m reading about writing. About the psychology of persuasion and the science behind why we buy. I’m keeping tabs on new techniques and looking for every inch and opportunity to make sure it’s my client’s brand, product or service that wins the day. So, if your next marketing campaign, blog, website or brochure needs words, then I know a guy who’ll write them. Spoiler alert: It’s me.

Hi there, I’m Ettie. I’m an experienced B2B tech writer and strategist. And I'm Director and Writer-in-Chief over at HR Tech Copy. Here are some of the fab things my clients have said about me recently (read them in full on my LinkedIn profile): • “Ettie’s brilliant – hire her!” • “Ettie is immensely talented and a true professional.” • “Ettie is the ideal writer for any agency or client.” • “Ettie is first class. In her own league.” • “Ettie outshines her competition every time.” • “Ettie has made a huge difference to us.” • “Ettie gets B2B like few writers do – and brings real swagger to it.” • “Ettie masters the art of writing B2B sales email that gets responses” • “Ettie is a highly talented and exceptional wordsmith.” • “Ettie - I couldn't recommend you highly enough!" • “Ettie’s skills to understand a product and the audience shone through." • “Ettie was an absolute pleasure to work with. You're in good hands!" HR Tech Copy is small-but-mighty boutique communications consultancy based in Cambridge in the UK. We help HR and recruitment tech businesses accelerate growth with powerful written communications that compel action. Our main focus is the written word, and the strategy driving it. So… We write websites, landing pages, taglines and ads We write infographics, e-books, whitepapers and blogs We write emails and newsletters, case studies and scripts And… We do copy audits, app copy and internal comms We flesh-out personas; write sales pitches and decks We hone tone-of-voice; train writers and teams, And map journeys and funnels and craft strategies too. Head over to www.hrtechcopy.com to hear about the clients we’ve been helping lately. You’ll fit right in, I promise.

10 years working in digital communications, specialising in corporate learning and development, authoring copy on a wide variety of technical and non-technical topics for varied audiences.

Do you struggle to find the right words for your marketing? Maybe you start off with good intentions only to face writer’s block? Perhaps you’ve written some website copy, but you need it optimised for search engines? Well, that’s where I come in. As an SEO copywriter, content writer and communications specialist, I can help you define your value proposition, convey your offering, and design your content strategy. Whether you’re a marketing manager or a business owner, I’ll work to your budget and your brief. My broad client base spans over 200 businesses, both B2B and B2C, including global organisations. I’m also a compliance-friendly copywriter for financial services, having written for banks, financial advisers, investment companies, fin-tech firms and an international credit rating agency. With over 20 years’ experience, I founded my business, Bright Owl, to pursue my love of words. After working for one of the largest outsourced marketing providers in Europe in the financial services sector, I fine-tuned my trade working as the Communications Manager for a national leisure firm and undertaking a diploma in copywriting. In 2018, I was a finalist for the Leicester Mercury Women in Business Awards for the Sole Trader of the Year category. My services include Google-friendly website content, blog packages, email marketing, social media profiles, posts and articles. I also produce eBooks, brochures, and press releases. I deliver in-house and online workshops to companies of all sizes, as well as public seminars. Call 01455 444731 or email: info@brightowlcopywriting.com www.brightowlcopywriting.com

Hi, I'm Laura, a freelance copywriter based in West Yorkshire. As a copywriter for over 10 years I’ve worked on a wide range of different projects. My experience ranges from special words for mum cards at Christmas to complex product descriptions for hydraulic components. Industries I’ve worked within include travel, gifting and recruitment. I've also worked with app creators, major high street retailers such as M&S Home and Paperchase, and various health websites. I have trained and acted as a mentor for a number of junior copywriters throughout my career. I’m happy to work in a way that suits you and have built a range of clients who each require a different approach.

I am Cate Caruth, founder of Creative Words. I’m an experienced copywriter, trainer and qualified marketer, skilled to meet a wide range of writing, editing and content development needs. Before starting Creative Words I spent 22 years working in management consulting with a number of notable firms, and worked with a wide variety of sectors and services. I’m passionate about releasing the greatness in inspiring people by freeing them up to do what they do best. Think of me as your ‘content sidekick’ for whatever your goals are in life. Using my wide range of experience I will work with you to understand your requirements and shape content to make the words tell your business story in the best possible way. I am also the author of my own series of fiction books, The Bremmand Chronicles.

I'm a content strategist, copywriter and editorial consultant, and regularly collaborate with design agencies. I can tackle creative copywriting and tone-of-voice briefs for brands, or craft content strategy for agencies themselves, telling compelling stories that help win new business. I'm based in Bristol, but also work nationwide – I'm frequently in London, where many of my agency clients are located.

I’m Jordan Duguid, a professional freelance copywriter and content writer based in Aylesbury, Buckinghamshire (about an hour outside of London). Having worked in the financial services industry for a number of years, I know how to boil down complex topics and products into simple, easy-to-understand copy. I’ve worked as a Copywriter and Content Executive as part of an in-house team so I know how to navigate projects of varying scale, urgency and format. I studied English Language and Literature with the Open University, with an emphasis on creative writing. Following this, I achieved a Foundation Certificate in Marketing with Distinction through the Chartered Institute of Marketing, where I’m also an Affiliate Member. I’ve also completed many copywriting and content management courses through both the CIM and the IDM.

Someone once told me that people who think well write well, and I’d like to agree! Writing helps to focus thoughts, hone ideas and change opinions- it’s why I love it so much. I’ve spent the last 12 years using words to tell stories and take people on journeys. Everyone loves a good story and everyone has a story to tell. I love helping my clients to tell the story of their brand, product or experience to challenge, inspire and entertain. Words are the most tangible way for companies and individuals to share who they are and what they do.

A native bicultural and bilingual Franco-American born in Vietnam, I play with words, images and body language to inform, sway, persuade and foster dialog between cultures. A trained political scientist, I have worked for NGOs and corporations in the US, Asia, and Europe, spearheading public and private international development programs and leading marketing and communications plans. I started my own business in 2002, providing copywriting, French to English adaptation and intercultural consulting services.