I specialise in creative copywriting designed to stop scrolling fingers in their tracks. While creating fun, engaging and eye-catching copy is my forte, as a certified copywriter I know this alone is not the be-all and end-all in today's competitive market. That is why my web copy is structured using a finely tuned SEO strategy, and any and every word I write for you is done with your tone of voice, your brand values and most importantly your customers in mind.

I'm Freya – a copywriter, 10 years in the game. I write brand, business and experiential stories that convert and inspire. What I do best: 👉 Ad copywriting. Good copy will stop them scrolling. But great copy will get them converting. 👉 Brand messaging. Un-confusing and refreshing your brand with a strategic approach to storytelling. 👉 Content strategy. From one-off blogs to in-depth content plans, let's take your prospects on a journey. 👉 Detangling copy. Got rough draft? I'll simplify and shave the fuzz for a nice smooth finish. Anything else? Messaging strategy ✨ Brand messaging ✨ Tone of voice ✨ Blog writing ✨️ Presenting ✨ Pitching ✨ Workshopping ✨ Proofreading ✨ Sub-editing ✨ Fact-checking ✨ Mentoring ✨ Leadership Sat in front of a screen wrestling with a jumble of words? Been there. Pass it to me and I'll sort it out, ensuring it's audience-appropriate, platform-fit, and sounds just like you wrote it yourself. Deal?

Chief Storyteller at Better Story: I craft words that work for the benefit of people and planet. Author / Coach for writers and creatives.

Fourteen years' experience with clients including Cherry Bones magazine (Hoffman Industries), Guardian Labs, The Telegraph, The University of Greenwich, the Wiston Estate and St James's House. Media background (UK nationals and women's interest). Bylines at The Guardian, Vice, The Independent, the i paper, The Huffington Post and the BBC. Member of the Medical Journalists’ Association and shortlisted for the Dr David Delvin Award in 2023. Specialist in covering mental health for magazines including the BACP's Therapy Today. Editor Milly Evans says: “It’s truly a joy to work with Ellie. Her work for Patient has been wide-ranging and tackled difficult subject matter in an engaging and digestible way. On mental health in particular, she’s explored innovative and challenging areas such as dialectical behavioural therapy, intrusive thoughts and the links between diabetes and eating disorders. Her work is of a consistently high standard, which is appreciated both by myself and our readers. I hope we’ll continue working together for some time to come.” Senior production editor Craig Scott says: “I've worked with Ellie for a number of years and have always been impressed with her ability to bring complex subjects to life in her writing – and to spot interesting and original angles on a range of topics. She's also a pleasure to work with.” Day rates start at £350. https://elliebroughton.net | elliebroughton@gmail.com

Marketing Copy Team Lead

B2B Copywriting and Content, specialising in thought leadership/tone of voice for business and leadership.