Freelance copywriter and content creator specialising in print and packaging.

A copywriter and author with over fifteen years experience of B2B and B2C copywriting. Adept at both long and short-form, with a passion for storytelling.

I specialise in B2B, Digital & SEO Copywriting, Tone of Voice and Conversion copywriting. I am part of a team based in York, having established the business while studying at the University of York. We are dedicated to a client-centric approach and aim to solidify our reputation in the industry. Our ambition and commitment to quality service underpin our goal to establish ourselves as a trusted name in the marketing sector. Whether it's SEO, PPC, CRO, or email marketing, George's comprehensive experience ensures that Venturi Marketing Ltd delivers exceptional client results. We have competitive pricing rates as well, so feel free to contact us if you are interested.

You’re here because you need impactful and persuasive copy to give your customers and competitors something serious to think about. Since 2008 I’ve helped entrepreneurs, small businesses, and large organisations position their products, services and ideas across a wide range of business sectors, including tech, digital, SAAS, ecommerce and leisure. All the key marketing essentials are here, like web & lander copy, emails, VSLs & video scripts, advertorials, brochures ... anything cool & customised you need to promote your stuff. Gtg for fresh new copy, pinpoint revisions & wholescale resurrections. With my expertise, you can showcase your offer exactly the way you want ... and make it resonate to your advantage with precisely the audience you seek. No jargon. No waffle. No timesink. Saying the right thing to the right people in the right way about your enterprise is more important than ever before. This is true whether you're staying afloat, taking risks, or starting out with a bang. 2024 is turning out to be a catalytic moment in history and the possibilities for 2025 may be juicier than you think. Don’t leave it to your rivals to set the agenda. If your offer to the planet eases the load, speeds/greens things up, or breaks the mould entirely, you should probably get in touch sooner rather than later. Please note: I do not repurpose AI-generated content for human consumption. This odious task is best left to bored teenagers you can bribe with smack.

My career includes a decade of freelance thought leadership copywriting, research and communications backed by 15 years as a social science academic researcher and lecturer. What sets me apart? I have a unique blend of rigorous research and analytical skills, combined with the ability to craft copy that engages and resonates with diverse audiences. I love data storytelling, thriving on unearthing novel insights and presenting them in an accessible and visual way. My thought leadership commissions have brought companies influence, PR impact and have even helped initiate a new global proposition. My professional ethos is based on hard work, meticulous attention to detail, collaborative spirit, and a strong sense of purpose. I bring these values to every project I undertake. My expertise includes sustainability, the future of work, DEI, skills and employability, technology (SaaS and AI), business and finance, and cities/ruralism. However, my versatility as a writer means I can expertly cover a wide array of topics. In the past, I’ve been a regular writer for publications like Forbes, Inside Housing, Pioneers Post, CityMetric (New Statesman), HERE360, and many others. I’ve honed my craft in various settings, from in-house roles at Aptem and iResearch Services to collaborating with top media agencies such as Spoon, WriteArm, HROC, and Iris Worldwide.