Bringing a journalist’s eye for detail, nuance and story to copywriting projects for clients in the property and interiors sector. I’m a specialist property and interiors copywriter creating copy for websites, brochures and blogs. Let me help you strengthen your connection with your customers, build brand authority and drive sales. With more than 20 years’ experience in the magazine, PR and copywriting industries, I am well placed to communicate your company’s unique message. I can create accessible, engaging copy that will resonate with your customers. My niche lies in the field of property and interiors, so most of my clients lie within these sectors. As a property copywriter, I write brochures for house builders, for example, and as an interiors copywriter I create blogs, web copy and product descriptions for interiors brands. I relish the chance to take on any topic and effectively communicate your company's message. The end result? Copy which will attract and retain new customers for your business or product. My professional writing services include: * Blogs * Website copy * Product descriptions * Press releases * Testimonials * Articles * Case studies * Social media posts * Tone of Voice Guidelines I’d love to hear more about your project. Do drop me a line to see how I could help. I'm based near Peterborough but work with both national and international clients via video call, phone and email.

An experienced content and copywriter specialising in recruitment and technology. I produce original, high-quality blogs, articles and web copy that converts into leads.

Clear. Creative. Carbon literate. Looking for high-quality blog posts or engaging web copy? I'll write them for you. I'm a qualified copywriter, SEO content writer and marketing translator who delivers creative copy in (native) English and/or German. Current clients include an ethical home decor company, a business producing cotton-free hair towels, and some SEO content and translation agencies. What you'll receive 📝 ⭐ Well-researched and interesting web copy. ⭐ SEO-friendly and clear text (using paid SEO tools). ⭐ Professionally written or translated/transcreated marketing content. Special interests 🌱 I especially love working with sustainable and other ethical businesses. With the introduction of the UK Green Claims Code, it's crucial to avoid greenwashing in your marketing copy. As someone who's passionate about ethical marketing strategies and carbon literacy, I can help businesses reduce this risk. Professional background 👩‍🎓 I’m a professional translator (DipTrans MCIL), as well as a qualified copywriter and SEO content writer (College of Media and Publishing/ Surfer SEO expert). You'll also benefit from my interest in a more ethical approach to social media marketing. As an Affiliate Professional of the Chartered Institute of Marketing, I keep up to date with the latest developments in the marketing world. You’ll work with someone who completely understands and conveys your marketing message in a culturally sensitive way. My professional background is in publishing and communications. I spent many years working for the University of Oxford before becoming self-employed. What my clients say ⭐ "Claudia always fulfils the brief, responds fast to any queries and comes back with the completed work in no time. [...] I would highly recommend her work!" Natasha von Memerty, Karakorum I’ve outsourced several SEO content writing projects to Claudia and I’m very happy with the results. Her know-how and communication skills are top-notch. She’s friendly and creative, with great attention to detail. I look forward to working with Claudia again soon. Udo Leinhäuser, CEO, i-SEO.works "I had the pleasure to work with Claudia on a complex project related to the brand refresh of the wallpaper brand Hovia for the German market. [...] Claudia's support has been pivotal throughout the project development, and I was so impressed by her professionalism and transcreation skills that I wouldn't hesitate to work with her again in the future." Valentina Mazzoletti, International Marketing Manager & Localisation Expert at Milexa Group

𝐖𝐇𝐎 𝐀𝐌 𝐈? 👋 I’m Sanina, a former journalist-turned-freelance-copywriter. 🏆 I'm a Top Copywriting Voice on LinkedIn. ⌨️ I’ve been writing for 20+ years. My experience spans: ⚬ Print and broadcast journalism ⚬ In-house local Government communications ⚬ Agency-side PR & content/inbound marketing 𝐖𝐇𝐘 𝐂𝐇𝐎𝐎𝐒𝐄 𝐌𝐄? I’ve been writing since the age of 17, when I started out as a trainee reporter at my local newspaper. More than 20 years later, I’m still writing. Over the years, I’ve helped a wide range of B2B and B2C businesses, agencies and individuals across a variety of sectors generate leads and increase sales by communicating the right messages to the right people at the right time. 𝐖𝐇𝐀𝐓’𝐒 𝐈𝐓 𝐋𝐈𝐊𝐄 𝐓𝐎 𝐖𝐎𝐑𝐊 𝐖𝐈𝐓𝐇 𝐌𝐄? I’m quick-thinking, results-driven and passionate about producing copy that delivers on multiple levels (that’s how I describe myself, anyway). And here’s what some of my clients have to say about me: 1. '𝘞𝘰𝘳𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘚𝘢𝘯𝘪𝘯𝘢 𝘪𝘴 𝘢𝘭𝘸𝘢𝘺𝘴 𝘢 𝘱𝘭𝘦𝘢𝘴𝘶𝘳𝘦. 𝘚𝘩𝘦 𝘱𝘳𝘰𝘮𝘰𝘵𝘦𝘴 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘣𝘦𝘴𝘵 𝘱𝘳𝘢𝘤𝘵𝘪𝘤𝘦 𝘣𝘺 𝘱𝘳𝘰𝘥𝘶𝘤𝘪𝘯𝘨 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘱𝘪𝘦𝘤𝘦𝘴 𝘰𝘧 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘧𝘰𝘳 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 𝘱𝘰𝘪𝘯𝘵𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘫𝘰𝘶𝘳𝘯𝘦𝘺. 𝘏𝘦𝘳 𝘴𝘶𝘱𝘱𝘰𝘳𝘵 𝘩𝘢𝘴 𝘣𝘦𝘦𝘯 𝘪𝘯𝘷𝘢𝘭𝘶𝘢𝘣𝘭𝘦 𝘪𝘯 𝘩𝘦𝘭𝘱𝘪𝘯𝘨 𝘶𝘴 𝘵𝘰 𝘣𝘶𝘪𝘭𝘥 𝘮𝘰𝘮𝘦𝘯𝘵𝘶𝘮 𝘣𝘦𝘩𝘪𝘯𝘥 𝘰𝘶𝘳 𝘯𝘦𝘸 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘱𝘳𝘰𝘨𝘳𝘢𝘮𝘮𝘦, 𝘸𝘦 𝘸𝘰𝘶𝘭𝘥𝘯'𝘵 𝘩𝘢𝘷𝘦 𝘮𝘢𝘥𝘦 𝘵𝘩𝘦 𝘴𝘢𝘮𝘦 𝘱𝘳𝘰𝘨𝘳𝘦𝘴𝘴 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘩𝘦𝘳.' – 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐫. 2. ‘𝘚𝘢𝘯𝘪𝘯𝘢 𝘪𝘴 𝘢 𝘩𝘪𝘨𝘩𝘭𝘺 𝘴𝘬𝘪𝘭𝘭𝘦𝘥 𝘢𝘯𝘥 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦𝘥 𝘤𝘰𝘱𝘺𝘸𝘳𝘪𝘵𝘦𝘳, 𝘸𝘩𝘰 𝘸𝘰𝘳𝘬𝘴 𝘲𝘶𝘪𝘤𝘬𝘭𝘺 𝘢𝘯𝘥 𝘢𝘤𝘤𝘶𝘳𝘢𝘵𝘦𝘭𝘺 𝘵𝘰 𝘤𝘳𝘦𝘢𝘵𝘦 𝘦𝘯𝘨𝘢𝘨𝘪𝘯𝘨 𝘤𝘰𝘱𝘺 𝘵𝘩𝘢𝘵 𝘪𝘴 𝘰𝘯 𝘱𝘰𝘪𝘯𝘵 𝘦𝘷𝘦𝘳𝘺 𝘵𝘪𝘮𝘦. 𝘚𝘩𝘦 𝘪𝘴 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭, 𝘢𝘱𝘱𝘳𝘰𝘢𝘤𝘩𝘢𝘣𝘭𝘦 𝘢𝘯𝘥 𝘧𝘳𝘪𝘦𝘯𝘥𝘭𝘺, 𝘸𝘪𝘵𝘩 𝘢𝘯 𝘦𝘺𝘦 𝘧𝘰𝘳 𝘢 𝘤𝘰𝘮𝘱𝘭𝘦𝘹 𝘣𝘳𝘪𝘦𝘧 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘸𝘰𝘳𝘥𝘴 𝘵𝘰 𝘩𝘦𝘭𝘱 𝘢𝘯𝘺 𝘵𝘺𝘱𝘦 𝘰𝘧 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴.’ – 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫. 3. '𝘚𝘢𝘯𝘪𝘯𝘢 𝘪𝘴 𝘰𝘯𝘦 𝘰𝘧 𝘵𝘩𝘰𝘴𝘦 𝘸𝘳𝘪𝘵𝘦𝘳𝘴 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘵𝘳𝘶𝘴𝘵. 𝘚𝘩𝘦 𝘢𝘴𝘬𝘴 𝘢𝘭𝘭 𝘰𝘧 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯𝘴 𝘢𝘯𝘥 𝘱𝘶𝘵𝘴 𝘢 𝘩𝘪𝘨𝘩 𝘭𝘦𝘷𝘦𝘭 𝘰𝘧 𝘤𝘢𝘳𝘦 𝘪𝘯𝘵𝘰 𝘩𝘦𝘳 𝘸𝘰𝘳𝘬, 𝘮𝘢𝘬𝘪𝘯𝘨 𝘴𝘶𝘳𝘦 𝘵𝘩𝘢𝘵 𝘩𝘦𝘳 𝘵𝘰𝘯𝘦, 𝘭𝘢𝘯𝘨𝘶𝘢𝘨𝘦 𝘢𝘯𝘥 𝘢𝘤𝘤𝘶𝘳𝘢𝘤𝘺 𝘩𝘪𝘵𝘴 𝘵𝘩𝘦 𝘣𝘳𝘪𝘦𝘧. 𝘐'𝘷𝘦 𝘸𝘰𝘳𝘬𝘦𝘥 𝘸𝘪𝘵𝘩 𝘩𝘦𝘳 𝘰𝘯 𝘢 𝘯𝘶𝘮𝘣𝘦𝘳 𝘰𝘧 𝘱𝘳𝘰𝘫𝘦𝘤𝘵𝘴 𝘧𝘰𝘳 𝘢 𝘳𝘢𝘯𝘨𝘦 𝘰𝘧 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦𝘴 𝘢𝘯𝘥 𝘴𝘩𝘦 𝘩𝘢𝘴 𝘤𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘵𝘭𝘺 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘦𝘥.' - 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫. 4. '𝘐 𝘧𝘰𝘶𝘯𝘥 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘚𝘢𝘯𝘪𝘯𝘢 𝘢 𝘷𝘦𝘳𝘺 𝘦𝘢𝘴𝘺 𝘢𝘯𝘥 𝘱𝘰𝘴𝘪𝘵𝘪𝘷𝘦 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦. 𝘈𝘧𝘵𝘦𝘳 𝘫𝘶𝘴𝘵 𝘰𝘯𝘦 𝘮𝘦𝘦𝘵𝘪𝘯𝘨, 𝘴𝘩𝘦 𝘩𝘢𝘥 𝘨𝘳𝘢𝘴𝘱𝘦𝘥 𝘰𝘶𝘳 𝘤𝘰𝘯𝘤𝘦𝘱𝘵 𝘢𝘯𝘥, 𝘸𝘪𝘵𝘩𝘪𝘯 𝘢 𝘸𝘦𝘦𝘬, 𝘩𝘢𝘥 𝘸𝘳𝘪𝘵𝘵𝘦𝘯 𝘮𝘰𝘴𝘵 𝘰𝘧 𝘰𝘶𝘳 𝘸𝘦𝘣𝘴𝘪𝘵𝘦 𝘤𝘰𝘱𝘺, 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘪𝘯𝘨 𝘵𝘩𝘦 𝘦𝘹𝘢𝘤𝘵 𝘴𝘵𝘺𝘭𝘦 𝘢𝘯𝘥 𝘵𝘰𝘯𝘦 𝘵𝘩𝘢𝘵 𝘸𝘦 𝘸𝘢𝘯𝘵𝘦𝘥. 𝘐 𝘧𝘰𝘶𝘯𝘥 𝘩𝘦𝘳 𝘵𝘰 𝘣𝘦 𝘪𝘯𝘤𝘳𝘦𝘥𝘪𝘣𝘭𝘺 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦, 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭 𝘢𝘯𝘥 𝘷𝘦𝘳𝘺 𝘱𝘳𝘰𝘮𝘱𝘵, 𝘢𝘭𝘸𝘢𝘺𝘴 𝘳𝘦𝘴𝘱𝘰𝘯𝘥𝘪𝘯𝘨 𝘵𝘰 𝘦𝘮𝘢𝘪𝘭𝘴 𝘴𝘵𝘳𝘢𝘪𝘨𝘩𝘵 𝘢𝘸𝘢𝘺. 𝘚𝘩𝘦 𝘮𝘦𝘵 𝘦𝘷𝘦𝘳𝘺 𝘥𝘦𝘢𝘥𝘭𝘪𝘯𝘦, 𝘰𝘧𝘵𝘦𝘯 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘪𝘯𝘨 𝘢𝘩𝘦𝘢𝘥 𝘰𝘧 𝘵𝘪𝘮𝘦.' - 𝐌𝐚𝐧𝐚𝐠𝐢𝐧𝐠 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫. 5. '𝘚𝘢𝘯𝘪𝘯𝘢 𝘪𝘴 𝘢𝘮𝘢𝘻𝘪𝘯𝘨. 𝘈𝘵 𝘧𝘪𝘳𝘴𝘵 𝘴𝘩𝘦 𝘸𝘢𝘴 𝘣𝘳𝘰𝘶𝘨𝘩𝘵 𝘰𝘯 𝘵𝘰 𝘸𝘳𝘪𝘵𝘦 𝘧𝘰𝘳 𝘰𝘯𝘦 𝘣𝘳𝘢𝘯𝘥, 𝘣𝘶𝘵 𝘣𝘦𝘧𝘰𝘳𝘦 𝘭𝘰𝘯𝘨 𝘴𝘩𝘦 𝘸𝘢𝘴 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘢𝘤𝘳𝘰𝘴𝘴 𝘢 𝘯𝘶𝘮𝘣𝘦𝘳 𝘰𝘧 𝘰𝘶𝘳 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦 𝘸𝘢𝘯𝘵𝘦𝘥 𝘩𝘦𝘳. 𝘐𝘵'𝘴 𝘳𝘢𝘳𝘦 𝘵𝘰 𝘣𝘳𝘪𝘯𝘨 𝘢 𝘯𝘦𝘸 𝘱𝘦𝘳𝘴𝘰𝘯 𝘪𝘯𝘵𝘰 𝘵𝘩𝘦 𝘵𝘦𝘢𝘮 𝘢𝘯𝘥 𝘧𝘦𝘦𝘭 𝘭𝘪𝘬𝘦 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘪𝘯𝘴𝘵𝘢𝘯𝘵𝘭𝘺 𝘵𝘳𝘶𝘴𝘵 𝘵𝘩𝘦𝘮, 𝘺𝘦𝘵 𝘵𝘩𝘢𝘵'𝘴 𝘦𝘹𝘢𝘤𝘵𝘭𝘺 𝘸𝘩𝘢𝘵 𝘩𝘢𝘱𝘱𝘦𝘯𝘦𝘥 𝘩𝘦𝘳𝘦.' - 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐫. 🔹 𝐅𝐨𝐫 𝐟𝐮𝐫𝐭𝐡𝐞𝐫 𝐢𝐧𝐬𝐢𝐠𝐡𝐭, 𝐫𝐞𝐚𝐝 𝐦𝐲 𝐟𝐮𝐥𝐥 𝐥𝐢𝐬𝐭 𝐨𝐟 𝐜𝐥𝐢𝐞𝐧𝐭 𝐭𝐞𝐬𝐭𝐢𝐦𝐨𝐧𝐢𝐚𝐥𝐬 - www.skcopyco.com/clients-comments/ 𝐖𝐇𝐎 𝐇𝐀𝐕𝐄 𝐈 𝐖𝐎𝐑𝐊𝐄𝐃 𝐖𝐈𝐓𝐇? 𝐌𝐲 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞: Debenhams, Holland & Barrett, PwC, HS2, Mitchells & Butlers, Anwyl Homes, Papa John's Pizza, SCS, Pitney Bowes, Purplebricks, HomeServe, the University of Birmingham, Midlands Aerospace Alliance, Co-op, Dignity Funerals, and many more. 𝐒𝐞𝐜𝐭𝐨𝐫𝐬 𝐜𝐨𝐯𝐞𝐫𝐞𝐝 𝐢𝐧𝐜𝐥𝐮𝐝𝐞: construction, professional services, property, healthcare, manufacturing, engineering, education, retail, hospitality, technology, charities, public sector and utilities. 𝐇𝐎𝐖 𝐂𝐀𝐍 𝐈 𝐇𝐄𝐋𝐏 𝐘𝐎𝐔? Clients come to me for content: 1. Direction. 2. Creation. 𝐌𝐲 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞: content plans, content audits, brand propositions and key messaging and tone of voice guidance. 𝐌𝐲 𝐜𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐢𝐧𝐠 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐜𝐨𝐯𝐞𝐫 𝐚𝐥𝐥 𝐟𝐨𝐫𝐦𝐬 𝐨𝐟 𝐜𝐨𝐧𝐭𝐞𝐧𝐭: including SEO copywriting, blogs, thought leadership, white papers, brochures, reports, website copy, media releases, email campaigns, social media posts, newsletters and awards entries. 𝐇𝐎𝐖 𝐂𝐀𝐍 𝐘𝐎𝐔 𝐂𝐎𝐍𝐓𝐀𝐂𝐓 𝐌𝐄? 🔹 To discuss your content requirements with me, call me on 07810 636 748 or email me at sanina@skcopyco.com, and I’ll get straight back to you. To find out more about me and my services or to see some examples of my work, visit www.skcopyco.com. 𝐏𝐒: 𝐘𝐨𝐮 𝐜𝐚𝐧 𝐚𝐥𝐬𝐨 𝐟𝐢𝐧𝐝 𝐨𝐮𝐭 𝐦𝐨𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐦𝐞 𝐢𝐧 𝐭𝐡𝐢𝐬 𝐏𝐫𝐨𝐂𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐞𝐫𝐬 𝐌𝐞𝐦𝐛𝐞𝐫 𝐒𝐩𝐨𝐭𝐥𝐢𝐠𝐡𝐭 𝐢𝐧𝐭𝐞𝐫𝐯𝐢𝐞𝐰 - www.procopywriters.co.uk/2017/08/sanina-kaur-procopywriters-member-spotlight/

Refine your brand's copywriting, PR & comms strategy. I'm an award-winning PR and content specialist for consumer brands. From developing or refining your brand voice and messaging, to creating ad campaigns or email marketing and social media, I help brands tell captivating stories that connect with and activate te their ideal clients and customers. Services: - Brand development & strategy - Tone of Voice Development & Messaging - Copywriting - Advertising - PR Strategy & Support - Media Relations - Digital PR - Social Media - Email Marketing My clients include fashion, beauty, lifestyle, alcohol, travel & luxury automotive brands. Looking for creative storytelling that helps your customers connect with your brand? Drop me an email - hannah@layfordcreative.com and let's connect.

I'm a freelance B2B copywriter working mainly in the tech sector. I specialise in the energy industry, a sector I've loved working for over the past six years. Before becoming a copywriter, I ran in-person brand strategy and idea-generation workshops for clients at a London ad agency. Exploring where future trends will lead us is something I find fascinating. While at the agency I researched and wrote a regular trend publication for clients. It's a skill I still put to use writing about energy sector trends for my copywriting clients. My working life started in a New York publishing house, honing my proofing and editing skills. Now I combine that experience with my marketing background to help brands express what makes them unique and help them stand out online. Client Testimonial “Sarah is a detail-oriented writer whose creativity and writing style boost our ability to transform our technical solution content and expertise working with utilities worldwide into meaningful thought leadership stories and technical blog posts." Frederik ten Sythoff - Greenbird IT

As well as being a freelance copywriter with nearly 30 years' experience (I'm not that old, I just started young), I'm also Content Director at Executive Influence (EI). Our mission is simple: to help B2B brands win business, acquire talent, and attract investors by making more of the often overlooked knowledge, expertise, and opinion that sits in their leadership teams. We do this by creating high-quality executive content that supports their strategic goals, inspires trust, establishes authority, and influences the decision-makers they want to reach. The result? More visibility, more connections, more opportunities, and, ultimately, more business. It’s how we helped one MD capture a £2m opportunity that led to a £20m one. It’s how we helped one CEO achieve a 33:1 ROI with a targeted piece of content. And it’s how we helped one Marketing Director hit 500+ whitepaper downloads by senior leaders in his industry – and, in the process, generate close to £150k of revenue (and counting). If these aren't compelling reasons to invest in executive content, what are? 20 YEARS AT WRITERS Before setting up Executive Influence, I co-founded Writers in 2001 to help businesses and brands in the UK and around the world tell their stories, bring their ideas to life, and get their messages across. With 27 years' full-time writing experience, I'm quick on the uptake, whatever the subject or comms objectives of the brief. I love bringing dry, dusty, or technical subjects to life, which may explain why I write a lot for technology companies, and financial and professional services firms. AWARDS If 'award-winning' is important to you, I've made it into the D&AD Annual a few times and won a Transform award for 'Best use of copy style/tone'. Though, to be honest, I've always put effectiveness before industry accolades. More importantly, I've had lots of clients say nice things about the words I've written for them (gushing testimonials available on request). Once, I even had a boardroom spontaneously applaud after reading my articulation of their brand (also available on request). Brands I’ve worked with include Aldi, Astra Zeneca, Bacardi, Ciena, English Heritage, Environment Agency, Goldsmiths, Kings College London, MasterCard, NIG, Reckitt Benckiser, Reuters News Agency, Rolls-Royce, Thales, Thomson Reuters, Triodos Bank, Vodafone and Worldpay. BRAND WRITING I can also help brands articulate who they are, what they do, and why they're special by developing value propositions, messaging frameworks, style guidelines, and tones of voice. In fact, I've created new tones of voice for folk like the Natural History Museum, global US law firm Latham & Watkins, TNT International, City University London, Hotel du Vin and Malmaison. So their values as an organisation come through strongly in their comms. PROJECT MANAGEMENT I’m an experienced project manager and have run writing teams on large-scale and short-notice projects for outfits like Vodafone Group Enterprise, the BBC, Triodos Bank, Cable & Wireless Worldwide (now part of Vodafone) and the University of West London. QUALIFICATIONS I have a degree in linguistics and have completed Marketing Week's Mini MBA in Marketing taught by Professor Mark Ritson. It covers the same core marketing modules as leading MBA programmes and has been more use to me than all my higher education combined. Anyway, enough about me. Let's talk about you. How can I help?

Working with you to find the right words and ideas to make your brand sing. I can help your brand communicate in the most powerful, appropriate and engaging way possible. Whether that's finding the right tone of voice (or fixing what you’ve got), persuasive copywriting or big ideas that work across multiple media, I make every word count. If you'd like to discuss a project and how I might help you, please get in touch. I'm a good listener and quick to understand your business, brand and tone of voice issues. I take those insights and find ways to help you tell persuasive, memorable stories about your brand. COPYWRITING & BRAND WRITING – Over the years, I've written millions of words for hundreds of brands. I understand how to communicate in any medium – from brief to concept and execution. TONE OF VOICE & VERBAL IDENTITY – creating and fixing tone of voice and building verbal identities for brands is at the heart of what I do. I worked as Head of Verbal Identity at a brand consultancy for five years and I'm skilled in finding and executing the perfect tone for all kinds of brands including Ordnance Survey, Bentley, Jaguar, Rolls-Royce, HMRC, RNIB and P&O Ferries. BRAND STRATEGY – I create joined-up thinking for brands and I’ve helped many companies clarify and communicate their brand strategy and purpose. I create detailed, useful and usable brand guidelines that tell your brand story simply and effectively, which makes putting it in to practice easy. You can also trust me to steer your brand and verbal identity from a consistency point of view, translating it into persuasive messaging and campaigns. Clients include Ordnance Survey Leisure, Crunch, Napier AI, Atelier Ellis and JosephJoseph. I've been lucky enough to work with everyone from bootstrapping start-ups to international behemoths and every stripe of client between. Even if I haven’t worked in your sector, I will have worked with brands that faces similar challenges. If you'd like to discuss a project and how I might help you, please get in touch. Recent projects include: • Tone of Voice guides for Renishaw (international engineering group) • Brand Naming and Tone of Voice for Rova, a dog food supplement brand • Brand naming for Liberty Steel • Copywriting for F1 recruitment • Tone of Voice guides and training for Roxhill Media • Brand tone of voice and copywriting for Jabra headphones and speakers • Brand naming for Sayara International (NGO) • Brand & Tone of Voice refresh for Crunch Online Accountants - champions of the self-employed • Campaign copywriting for Ordnance Survey Leisure • Brand Tone of Voice for HMRC - making the contents of those manila envelopes a less scary • Brand voice development, brand writing and web copywriting for Oyster Yachts • Brand positioning, tone of voice development and guidelines for Ordnance Survey Leisure brand • Tone of Voice development for Glenfiddich, the world's leading single malt whisky • Creating a Tone of Voice for the international PR and communications agency Hill+Knowlton • Tone of Voice and positioning development for multi-sensory agency Condiment Junkie • Brand naming and tone of voice for Shake Climate Change • Developing vision and purpose statements for an innovation foundation Nesta • Developing Tone of Voice guidelines and copywriting annual reports for RNIB • Copywriting website and brochures for Italian kitchen appliance company Bertazzoni "Ed writes beautiful, endlessly flowing words. If I had to sum up his unique offering, it would be his chameleon-like ability to find the brand voice and write in an absolutely authentic tone. Most importantly, he always writes copy I want to read to the last full stop." Piggy Lines, Creative Partner, Carnage

I’ve been a business writer for three decades — as a trade journalist, head of content, and senior copywriter (recently with Radix Communications). My specialism is high-value, interview-based assets for technology brands, but I also create copy in every format across all B2B sectors from other input sources. BIG TECH BRANDS SAP, Microsoft, Lenovo, Endava, ServiceNow, Unit4, Snowflake, SUSE, Oracle, AWS, NVIDIA, Deltek, Udemy, Advanced, IRIS, IFS, Trustpilot, Symantec, Google Cloud, NTT, and Royal HaskoningDHV. VALUE-ADDED SERVICES • SME interviews — sourcing fresh input for high-value content like case studies, thought leadership articles, and long-form assets • Planning and ideation — working on a consultative basis to help plan content and clarify briefs; suggesting new ideas, titles, synopses, and outlines • Messaging frameworks — generating a set of concise, useful, quick-start brand statements and guides to inform content creation • Repurposing and atomising — spinning out large assets into smaller content formats for different funnel stages • Rewriting and merging — re-focusing and simplifying existing content, sometimes by combining and condensing multiple assets STRONG MARKETING OUTCOMES I focus on doing one thing well: seamlessly delivering exceptional copy; I help tech marketers and agency account managers add value by: • Raising reputations • Making budgets go further • Increasing stakeholder satisfaction • Accelerating content production • Reducing everyone’s workload HOW CAN I HELP? I'm genuinely fascinated by how B2B technology enhances work and society, and I get a buzz out of bringing products and brands to life. Wherever possible, I work with climate-conscious and purpose-driven businesses that fix industries and improve people's lives. Get in touch to learn how I can help you solve your content creation problems. Thanks for reading. I look forward to meeting you 😎. (Portfolio in progress below...) Oh, and here are some kind words from Radix's Head of Copy, Matt Godfrey: "Craig responds to every brief with creativity, thoughtfulness, and a critical eye, and encourages and enables the people who work with him to do the same. His curiosity and proactive nature mean he’s always looking for ways to do things better, and he has a positive attitude that inspires others and makes him a valuable asset to any team." Thanks Matt (and the rest of the team), it's been a pleasure.

Freelance Middleweight | Copy & Content Writing = Art + Science | Compelling | Clear | Captivating | Creative | Converts | Travel + Many Other Topics | I’m Tracy, a Dorset-based Geordie. If you want your copy to tick all the right boxes, I’d love to help. I’ve crafted content for big brands, SEO agencies, charities, small start-ups, professional bloggers, and much more. My clients are based in the UK, the US, Europe, Australia, and beyond. So switching between UK and US English is second nature. As is adopting - and honing - the right tone of voice (TOV) to suit your target audience and brand identity. Variety is the spice of my working life. I’ve written about everything from accountancy, insurance, and money to clothing, food, lifestyle, parenting, travel, and more. Once I'd created multiple 200-word product descriptions for continence pads, I found that nothing really fazed me... I have over five years of professional copywriting experience under my belt, and it all began with my own blog. So I know my way around WordPress and social media. Since then, I’ve written for all sorts of specialist websites, including a ton of travel websites. As well as many other commercial enterprises. In the business, I’m what we call a middleweight copywriter. Experienced enough to mean you’re in safe hands, yet fresh enough to ensure creativity and continuous learning. Here’s what I can do for you - and have already done for many contented clients: Ghostwriting Update old content Draft press releases Publish regular blogs Hone your tone of voice Tell compelling MSN stories Put together engaging emails Give AI writing the human touch Find keywords for SEO purposes Pen product descriptions that pop Upload posts and pages to WordPress Create landing and sales pages that sell Perfect those social media profiles and posts Compose ads, brochures, leaflets, and posters Write awesome long-form, fact-packed, well-researched articles As well as a whole lot more. I’ve even been known to write poetry and a novel in my spare time. My trio of blogs on food, music, and UK travel also see me waxing lyrical about my own interests. What else? A few fun facts about me, perhaps. I’ve been around the world twice, and I have a lifelong obsession with the band INXS and their Australian homeland. I also have lexical-gustatory synaesthesia, which means that words and names have flavours for me. Well, it all makes the working day more interesting… How about you? If you don’t know what stop words are and why they matter, or how to hide keywords for both flow and SEO, then you don’t need to. All you should know is that I can create compelling, clear, captivating copy that also converts. If you find content writing a real chore, I can save you lots of time and stress. Words come naturally to me, which means two things. I love what I do - and I don’t waste any of the time you're paying for when getting on with the task. Interested? Find out more about my rates, what I do, and my portfolio by visiting my website. Click the link below to visit contentedcopy.com. No hidden charges - you’ll find my current hourly rate right there on the homepage. *****Special rates currently available - check website for details!***** Thanks for reading. Now, why not let me write for you? Tracy

The freelance copywriter who writes the words that work wonders. I'm going to level with you. I don't like writing about myself (which is ironic, given that I'm a copywriter). Sure, I could've filled this page with some generic drivel about how great I am. But who wants to read that contrived nonsense anyway? Let's talk about you. You've got a business to run. Clients to win. Products to push. Services to sell. Campaigns to conquer. Brands to build. You need the right words to make things happen. Words that excite. Engage. Inform. Persuade. Words that dance off the page and waltz into the minds of your audience. Words that make them stop, think, and act. The right words work wonders – the wrong words don't work at all. That's why I obsess over them as if my life depends on it. From long-form to short-form, every word counts. Every word has its place. Every. Single. One. So if you're lost for words, let me find them for you. Portfolio: https://jdn.media Email: jamie@jdn.media