UK Copywriters Directory - Content strategy
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Hello there, I'm a copywriter based in Croatia. I have a translator's background, majoring in English and German. My mother tongue is Hungarian. As a translator, I have come across many types of texts, and analyzing them and translating them into English or German made me realize that copywriting is another branch that I can be good at, which I am, mainly because: I know how to convey the message the writer of the text wants to convey, but in another language. I know how to adapt and localize the text to fit the target audience. I know how to craft a copy (web pages, brochures...) to persuade clients to buy, incorporating stories, writing in a TOV that befits the particular field of business. Having affinities toward writing poetry is also something that adds extra interest and an element of "oddity"to my copy, should such a copy need to be written. So, I started out as a translator, but am a copywriter, who has a dab hand in writing appealing copy in more than 1 language. IN 2023- I'm now a website copywriter, adding SEO to my forte. On-page SEO. I write copy in English and CRoatian, and translate from German and Hungarian.
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I specialise in words that work wonders for brands you know and love. Whether it’s concepts, copy or content, I aim to add value at every stage of the creative process – working from initial idea to the final full stop. My portfolio includes words for apetito, Aussie, Coca-Cola, Diageo, Disney, Ericsson, Estée Lauder, KitKat, Pink Lady, Quality Street, Revlon, Sainsbury’s, Samsung, Shell, and Thule. If you think I’d be a perfect fit for your next project, I'd love to make a positive contribution to your team, and to bring out the best in your brand.
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I have been successfully running my freelance copywriting business, PAC Copywriting, since 2004. With a BA Honours degree in English and Latin, as well as many years' experience in corporate marketing communications, I have come to realise the importance of words and how they can help your business succeed. I have over 25 years' marketing experience across all media. I have written content for websites and videos, compiled brochures, devised promotional messaging for poster campaigns and written blogs. I have also proofed magazine features, created strap lines, edited leaflets and even books, generated press releases and submitted numerous award entries. In short, I can provide a comprehensive range of writing and editing services, to suit virtually any marketing medium.
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If you're looking for compelling, results-driven content please get in touch. Over the last 15 years I've partnered with well-known brands, SMEs and startups in a variety of industries, from Technology and SaaS, to Logistics, Finance and Travel. Sustainability is another key specialist area for me. I've written many in-depth articles and eBooks on the new carbon accounting regulations - and the challenges of becoming compliant. AGENCY COPYWRITER As well as working directly with clients, I partner with top digital marketing agencies, based in London and Europe. I am a key contributor to large-scale writing projects for enterprise-level B2B and B2C clients. I am happy to be involved in project strategy, create briefs, and lead client-facing meetings. Companies I work with Examples of companies I've partnered with include Northern Railway (Arriva), MyHermes UK (Evri), Expedia, GoCardless, and BMI Healthcare. A Copywriter without Borders My clientele spans the UK, Europe, and beyond. No matter where you're located we can collaborate seamlessly, either online or face-to-face, if possible. Copywriter of the future I'm a "creative copywriter" at heart, it's what I love doing. However AI content generation tools are emerging (and getting better) daily. They can be an incredibly powerful force for good - when used correctly. That's why I've invested in accredited training, equipping myself to prompt, harness, and optimise content generated by cutting-edge tools like ChatGpt and Google Gemini. What I Offer Competitive pricing, and adaptable workloads to suit your business needs, swift turnarounds wherever possible, SEO-optimised content, comprehensive content management support, adept research and interviewing skills. Get in touch for in-depth whitepapers, engaging video scripts and walkthroughs, long-form content that resonates, high quality copy for websites and landing pages – banners, interstitial ads, all types of promotional advertising copy - and much, much, more. Client Testimonials Here's what some of my satisfied clients have to say: "A true professional, she delves into the heart of your project, crafting compelling copy for blog posts, web pages, and brochures. Whether it's a one-time project or an ongoing collaboration, I can't recommend her highly enough." - Richard Mawer (Ignite Growth) "I've had the pleasure of working with Thora in various roles, and she consistently delivers spot-on copy without the need for revisions. Thora's versatile writing can cater to any industry. If you're seeking a dependable, professional copywriter who delivers spot on copy every time, look no further." - Joanne Morley (formerly Head of Brand, Northern Railway) See My Work Explore my portfolio to experience my writing style and discover the diverse clients I've had the privilege to collaborate with. Don't forget to visit my website at www.yourcreativecopywriter.co.uk for additional insights. Exclusive Samples Some of my content remains 'ghost-written' and can't be featured here. However, I'm happy to share relevant samples with you on request – just drop me a line. Let's Connect For an informal discussion about your content requirements, call me on +44 (0)7913659619 or drop me a quick message at thora@yourcreativecopywriter.co.uk. Thank You for Your Interest If you've read this far, I appreciate your time and interest and look forward to hearing from you. 😊
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Looking for a copywriter? Well, you’re in the right place. But where to start with over 600 copywriters and numerous agencies to choose from here on ProCopywriters? Here’s my advice … 1. Decide on your non-negotiables You may want an expert in your field. You may simply want someone who can write well and turn their hand to any subject. 2. Draw up a longlist Use the Search Directory helpfully provided by ProCopywriters to find those with the required skills and specialisms. You can also specify region: you may wish to meet someone in person; you may want someone to work in-house. 3. Whittle it down to a shortlist Read as many profiles as you can until you have five or so candidates who meet those non-negotiables. Before selecting which ones to contact, pay particular attention to: portfolios and testimonials, as well as how well written their profiles are. They should be readable and entertaining, without being overwritten or too eager to please everyone. 4. Look at websites (if you haven't done so already) 5. Set your copywriter their first all-important test: how easy are they to contact? How quickly do they get back to you? Are they friendly and approachable on the phone? As you introduce yourself and your brief, are they really listening or are they too quick to sell? Ask for specifics and evidence of expertise. Other titbits... Trust your instincts. Don’t commit too soon. There are plenty more copywriters out there if the first few aren’t the right fit. (Word of warning: you need to book the best copywriters well in advance. Get in early.) All the best with your search. I’m sure it’ll be worth it. Once you’ve found the right copywriter, you can return to whatever you love most about running your business. If you wish to find out a little more about me, check out my LinkedIn profile or my website.
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I'm a highly skilled content writer, editor and copywriter with an eagle eye for detail and an obsession with clarity! With 14 years' experience of creating, editing and managing digital content for websites, marketing campaigns and software platforms, I can inject immediate value into any tactical or strategic project. My bar for quality is *high* and I am committed to ensuring that the content I create meets the highest of editorial standards and delivers on all of its objectives. With senior content marketing roles under my belt in the fields of B2B/B2C SaaS and learning technology, I can bring deep insight, technical expertise and strategic vision to a wide range of initiatives, including: - High-value, SEO-friendly website content, such as blog posts and guides - Thought leadership content, such as whitepapers, reports and e-books - Case studies and other interview-led content - Product support/Knowledge Base content
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Hi, I’m Rachel. Your copy needs to work for you. So you need someone trained in writing – copywriting – and SEO (search engine optimisation). Someone who can take your ideas and turn them into creative, compelling content to have the impact you want. I take away all the stress, effort, and uncertainty and do the writing for you. Or I can teach you how to do it for yourself – properly. Maybe you already know you need new website copy, maybe you're not sure. My website copy audit will tell you all you need to know, or you can skip straight to brand new copy. Grow your brand, get seen online, and give people a reason to trust you. Whether you want to attract more customers or increase brand loyalty, I can help you develop your strategy to raise your profile, prove your expertise in your market, and convey your message. I have a broad knowledge of companies, businesses and markets and specialise in writing for service-based businesses. I'm used to working in high pressure environments and to budgets and deadlines. You can read my own blogs on my website rachelbraywriting.com and on lovinghomemade.com (a baking blog I have been writing since 2012). Please just ask if you would like to see any other examples of my work. Recent client projects have included website copy for an interior designer and an accountant, case studies for a mental health education provider, blogs on photography, food, and financial services, and brochure copy for a garden designer. My clients cover a wide range of industries and sectors - if I can research it, I can write about it. Every month is different. I particularly love working on articles I can research and develop into structured, informative pieces. Please just get in touch for more information. Let's chat! * Blogs * SEO-friendly website copy * Case studies * Brochures * Features * Articles * Newsletters
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What have I worked on recently? >> An ecommerce email campaign that boosted sales by 80% >> Ongoing nurture emails for a small B2B business with consistently high open rates of 30-40%, creating an uplift in enquiries >> Conversion boosting sales pages and landing pages for a course creator >> An internal tone of voice project for a multi-national snacking company >> Top and mid-funnel engagement emails for a fast-growth US tech firm If you want to grow your business by turning more of your website visitors and email subscribers into sales and leads, let’s talk. I have a BSc from Birmingham Uni, more than seventeen years’ experience as a copywriter, and a mind that’s both creative and analytical. You get copy that’s written using facts and customer data, rather than guesswork. It means I get into the heads of your customers and use that information to write website copy, emails, landing pages and entire funnels that connect with your audience, build relationships and win you more customers. I can advise on content strategy and “They Ask You Answer” style customer Q&As. I work with content writers who create engaging blog posts, articles, ebooks and case studies for my clients. These get used on websites and blogs, as guest posts, and shared on social media platforms. Are we a good fit? I work with growing businesses in the UK, the US, Canada and beyond. Clients tend to be B2B, SaaS or ecommerce companies. If you’re interested in working with me, drop me an email: liz@commacomma.co.uk "Liz delivered fantastic emails ahead of schedule while acting like the pro she is the whole way. It's so great to know I've now got a talented SaaS email copywriter to trust with even the toughest offer and market." ~ Joanna Wiebe, Copyhackers
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I specialise in helping financial and professional services firms cut through the jargon and communicate better to boost their businesses. I’ll craft you clear messages to attract new clients and help you keep the ones you already have. I’ve produced sales emails that doubled conversions, websites that boosted enquiries and newsletters that people actually wanted to read. I’ve helped accountants, wealth management firms, fintech start-ups, leadership consultants, recruitment specialists and legal services. I’m a former communications director with over 20 years’ copywriting experience, both in-house and for agencies. So, I’ve done a LOT of copywriting. I can help you to: Develop clear messages and tone of voice by properly understanding what your business does, what you're trying to achieve and who you want to talk to Create strong marketing collateral including web copy, e-books, social media profiles, sales emails, blogs, case studies, video scripts Improve communications including email templates, phone scripts, presentations, newsletters, blogs, client updates, reports and more A bit about me: I'm a keen runner, a ferocious list-maker, a lifelong book-lover, an obsessive podcast-listener and an expert juggler of three kids and a dog. I really enjoy taking messages or ideas that are complicated and making them clearer and easier for normal people to understand. What my clients say: "An absolute delight to work with" KK, Marketing Manager "Liz has had a transformational impact on our business" RT, Chairman "I know the work is always in safe hands when she's on board" JW, Marketing Director "Her ability to get curious about my business offering was fantastic" CD, Consultant & Business Owner "She made a real difference across all our communications" DH, CEO
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Hi - thanks for taking the time to look me up! Want to Sell More of Your Stuff to More People, More Often, for More Money? Contact Me Today... Here's the Good News: With my words on your website or in any of your marketing materials, you'll sell loads more of your stuff to more people, more often...and at better prices. So, if you: • own a small business that needs to improve marketing ROI, • are an internet marketer who wants to boost your online sales, or • run an established bricks and mortar company pushing to increase market share ... ...then I can certainly help you get your marketing messages 'out there' in front of the right eyeballs. Engagement can be difficult after a Pandemic... And it's no easier during a security crisis (Russia in Ukraine), an economic downturn, record inflation and national unrest! It's true to say today's socially distanced digital marketplace demands powerful direct response copy more than ever before. Why? Because it cuts through all the above. Removes extraneous clutter and ‘noise’. People still need jobs, health care, economic security, freedom of choice, and a degree of certainty and stability in their lives. None of these come from central government or the media. They come from successful businesses like yours, and the goods and employment you provide. Stimulating direct response copy drives engagement (clicks, conversions, leads), expands your customer base, encourages more of them to buy what you're selling or promoting, and it smashes sales 'out of the park.' If you agree, contact me today to arrange a brief discovery conversation and get the ball rolling. We can pick up over Zoom or Skype if you like, but do it now, while it's fresh in your mind. I’m in your corner… I love to work closely with clients to create and present their marketing information persuasively in their own 'voice'. Do you want to engage with and inform potential customers about your company, your products, and the services you provide? Let me know what I can help you with, and I'd be delighted to share some input, advice, or feedback with you in strict confidence. Copywriting isn't a 'black art'... However, it needs expertise, training, and experience to make it effective. Don’t worry; I'll provide all of that for you. I can deliver copy and content in many forms and formats. Here are a few examples to explore or consider: • white papers • case studies • blog and social media posts • advertisements and promotions • product descriptions • sales brochures • sales letters • articles • web copy, pages, or other information for your website. I can also write and present the content of a proposal, agenda, or ‘argument’ for you. For example, if you need to: • persuade funders to provide you with a grant or finance facilities, • promote a political, charitable, or environmental agenda, or • 'sell' a unique or insightful point of view, I can help. Powerful, persuasive, profitable copy creates sales and other commercial opportunities. It’s often described as ‘Salesmanship in Print’, and generates positive engagement with potential customers, clients, stakeholders, or employees. It compels people to take an action or make a decision - to buy, to find out more about you and your products, or to support your cause. "Simples!" as Aleksandr the Meerkat would say. Actually, it's never been any other way... Whether you sell personal or professional services, diamonds, jet aircraft, or handmade shoes, you need copy and content that promotes them to potential customers. I'm the copywriter to create that for you. I produce compelling copy that quietly works 'hands-off' (on autopilot) even while you sleep, 24 hours a day, 7 days a week, 365 days a year (including holidays and weekends). It's the type of stimulating copy and content that relentlessly drives your buyers, clients, or members, to make a purchasing or engagement decision. Get it right and it's an investment. Get it wrong and it can be a massive cost. You might have the best product or service in the world, at the best possible price. But if people: • don't know about it, • can't understand the benefits of using or owning it, or • haven't a clue how to get their hands on it, ...then you just won't sell it! Perhaps that's where you are now? If so, then... • Talk to me about your current challenge. • Sound me out on an idea. How would it feel to be able to take your business or venture to the next level? To get a no-obligation quote from someone who's working tirelessly to become the Top Copywriter in UK (or at least Yorkshire, Lancashire, and the North), • ping me an email, • connect with me on LinkedIn, or • speak to me now - call me on 01484 840485. Alternatively, if you already know what you need, click here to give me a more detailed brief. Why not contact me now, while the ideas are fresh in your mind? It would be great to hear from you. Let's see if we have any common ground or ideas on which we could collaborate. Call or email me today.
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I create detailed brand voice and editorial style guides for personal brands and businesses so they can: • Onboard writers more quickly • Reduce editing time • End up with copy that consistently aligns with their brand's voice and style • Publish better copy and content If you want to bring on new writers but don't have a system for getting them up to speed quickly with your voice and style preferences, get in touch. I'll walk you through how investing in a style guide now can pay dividends for years to come. Need copywriting? I write copy using voice of customer data and tried-and-tested copywriting techniques so it authentically connects with your audience and guides them through the buying journey. Basically, I help move your audience to yes. I'm also a professional editor. I help copywriters, marketing agencies and businesses elevate their content by not only catching errors but also enhancing clarity and effectiveness. I’ve learned from one of the top eComm and SaaS email strategists, Samar Owais, and the original conversion copywriter, Joanna Wiebe. I’ve completed Samar’s eCommerce Email Bootcamp, and I've completed over 100 hours of in-depth training in conversion copywriting in Joanna’s (Copyhacker’s) Copy School. I have also met (and exceeded) the work experience and training requirements for Professional Membership in the UK's Chartered Institute of Editing and Proofreading. Please visit my website for more information.
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Born in Yorkshire, I’ve spent over two decades working in communications in French-speaking Europe. My non-conventional career path has seen me move from shadow-writing a novel, to working as an EU agricultural journalist and managing magazines in both the public and private sectors – before specializing in corporate communications.
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