UK Copywriters Directory - UX copywriting

  • PRO
    I'm an experienced Senior Copywriter. You'll find me at www.seanluckettcreative.com/, or squirrelling away at numerous agencies across the UK. I turn my hand quickly and effectively to any type of copy and work on everything from branding exercises and sales emails to product naming to tone of voice, SEO, annual reports and website copy. Whatever the size of your business I can help. I currently write for Volvo, English Heritage, Diageo, Pets At Home, and GWR, and recently completed a large web project for Greene King. In the past I've crafted copy for MasterCard, Rolls Royce, Unicef, Microsoft, SKY, Royal Mail, BT, Virgin, Sainsburys, Aldi, AXA, Zurich, UEFA, The FA, Silverstone, RTL Group, Capital One, Morrisons, Shell, Johnson & Johnson, Starbucks, Turkish Airlines, Avis, Lloyds, RBS, Bacardi, Bulmers, BUPA, TNT, Hilton Hotels, Hotel Du Vin, Malmaison, De Vere Hotels, University of the West of England, University of Edinburgh, University of West London, University of Strathclyde, University of Greenwich, and many others. I've also worked for the Environment Agency as part of the team that wrote the London 2012 Olympics legacy document for the Department of Culture, Media and Sport. I'm also a dab hand at helping small and growing businesses get their message across. So, whatever your audience, you can rely on me to work with you to create meaningful communication that fits your exact needs. Before copywriting I was a broadcast journalist with experience at a number of radio stations. I then worked in market research with clients including Levi's, Britvic and Danone, before completing a Masters in Scriptwriting. I have since written a number of novels and documentary, film, radio and television scripts.

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    Corporate communications specialist. Currently developing and delivering strategic leadership, brand and culture messaging for LV= Life and Pensions.

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    Hi! I’m Jo, an experienced copy and content writer specialising in creating web copy, blogs, social media posts and emails for mums in business. I don't want to show my age, but I launched my writing career in the same year Steve Jobs launched the first iPhone! During that time, I’ve written and edited all sorts of content - from interviews with key stakeholders in the health and safety industry, to product descriptions for an adult toy website, and everything in between. As a parent, I know that some jobs always fall down the list of priorities because the kids come first. If refreshing your social media content or writing a regular blog have fallen down your to-do list - I can help. My freelance writing business, the Grammar Mamma, is all about helping fellow mums in business with their content writing needs. I've also worked with some big-name brands in the parenting sector - creating product descriptions, social media content and blog posts. When I'm not writing or reasoning with a toddler about why she can't wear wellies to bed, I enjoy eating out and I play cribbage in a local league. You can check out examples of my work in my online portfolio: https://www.clippings.me/thegrammarmamma

  • PRO
    Hi, I'm Corinna! I'm a B2B content writer who helps brands show off their unique expertise to customers. I have a knack for making complex ideas simple, memorable, and exciting to read about. SERVICES - Longform articles - Blogposts - SEO content writing - Interviews - Case studies - Ghostwriting - Copyediting - Proofreading

  • PRO

  • PRO
    I have worked with words one way or another for more than 30 years. I’ve long been fascinated by the way that people interact with, and are influenced by, the written word. The power of words to transform and persuade is my ongoing passion. I’ve studied creative writing and therapeutic writing and I’m trained to lead writing groups. My background is in journalism and I have worked as a reporter, feature writer and a sub-editor for various publications and outlets including The Daily Express, CA Magzine, The Mirror, STV, The Daily Mail, The Sun, The Daily Record and The Daily Star. Writing projects have included web content for new credit cards, website content for economic development, healthcare providers and charity sites, and destination descriptions for the National Trust for Scotland. I’ve looked after various content management systems, written bids for international lawyers, and created content surfaced as Google featured snippets. I’ve worked on clients’ business launches, rebrands and website redesigns. I live in Cumbria with my dog and youngest son.

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    Johnny is available for freelance copywriting and editing. I’m a freelance senior copywriter and editor. Based in Switzerland, I have clients across Europe, including the UK. I work with all kinds of companies and organisations, from small businesses, start-ups and charities to marketing agencies, large corporations and international organisations, and everyone in between. There’s more... I write copy for press releases, sustainability reports, blog posts, annual reports, white papers, brochures, newsletters, journal articles and more. Clients include Nestlé, Art Fund, UEFA, Dole, United Nations, Nespresso, World Institute for Nuclear Security, Decathlon, World Heart Federation, Council of Europe, Trafigura and more. Words say a lot. I create original copy that sells, original copy that conveys the right message. My editing makes sure that you’re saying the right things to the right people. Let’s work together. You can check out my portfolio at www.clippings.me/johnnymorgan P.S. I'm also the author of a series of books on the joy of football.

  • PRO
    I'm a highly skilled content writer, editor and copywriter with an eagle eye for detail and an obsession with clarity! With 14 years' experience of creating, editing and managing digital content for websites, marketing campaigns and software platforms, I can inject immediate value into any tactical or strategic project. My bar for quality is *high* and I am committed to ensuring that the content I create meets the highest of editorial standards and delivers on all of its objectives. With senior content marketing roles under my belt in the fields of B2B/B2C SaaS and learning technology, I can bring deep insight, technical expertise and strategic vision to a wide range of initiatives, including: - High-value, SEO-friendly website content, such as blog posts and guides - Thought leadership content, such as whitepapers, reports and e-books - Landing pages and other marketing campaign assets - Email communications and journeys - Social media copy - Product support/Knowledge Base content - Product descriptions - Online learning content (including e-learning)

  • PRO
    I am an SEO specialist, a sales and marketing specialist and a copywriter. I have worked in the digital sector for over 20 years, and I have held various senior level SEO and marketing positions for a number of well-known brands. I now run a small sales and marketing and content writing agency. I write SEO-friendly copy that is sales and marketing orientated. My copywriting is always focused around helping clients generate digital enquiries and brand awareness. I am an experienced website copywriter, SEO copywriter and marketing copywriter. I specialise in digital copywriting, which includes the following types of digital content:- • Website copywriting • Blog writing • Feature article writing • Social media profile writing • Ecommerce product description writing • PPC and digital adverts • Meta tagging – planning/writing meta tags (meta titles and meta descriptions) I also help clients with the following :- • Brand planning (brand concepts, brand name ideas and brand creation) • Taglines and straplines • Keyword research and keyword planning • Search engine optimisation and PPC planning • Sales copy planning – USP’s and sales messaging • Website strategy and website planning • Content strategy and content planning • Digital marketing strategy • Content marketing strategy • Conversion rate optimisation strategy (CRO) • Social selling strategy I think these “planning areas” are very important if you want to improve your digital positioning and generate new enquiries from digital activity and content creation. I also believe that good content planning prior to copywriting is vital for many elements of digital success, especially SEO. I can plan and write sales and marketing copy for the following type of offline projects too :- • Press adverts • Sales literature • Marketing literature • Advertising brochures • Media packs • Sales presentations • Elevator pitches. My service offering can be applied to various different sectors, and sizes of business, so it’s usually worth contacting me, to see if I can help with your project. However, I generally undertake work for start-up and SME’s in the following areas. • Business services • Charities • Creative • Design and digital • Entertainment and leisure • House and garden • Media, marketing and PR • Retail, fashion and ecommerce. Please note, I do not provide services for any of the following sectors - finance, insurance, legal, health, energy, medicine or gambling. As a digital copywriter, a key area that I specialise in, is planning and writing SEO-friendly website content for new websites and for companies wanting a redesign of an existing website. Writing website copy that works well is an art. I believe it takes specialist expertise and many years of experience to perfect this. My expertise in SEO copywriting and sales copywriting, combined with two decades of experience in digital sales and marketing, is a very strong combination. I am often able to liaise with and/or work in conjunction with web developers too, if required. Alongside my digital copywriting expertise, I am experienced and skilled at writing rhyming copy and poetry. So, if you want somebody to write marketing, advertising or general copy that rhymes, I provide this copywriting service too. If you have any questions about the services I offer, or if you require more details about my experience or the projects I have worked on, then please get in contact to ask for additional information. After receiving an initial enquiry, I am usually willing to have a free 30 minute discussion if this is required. So, if you think I could be right for your project, then please do get in touch.

  • PRO
    Connect with your audience by untangling complexity and freeing simplicity. Portfolio includes Dell, Lenovo and Samsung. Get in touch today. SERVICES ✒BLOG POSTS✒ • Are blog posts taking up too much of your time? • Want to drive people to your website with useful content? • Would you like to talk to your audience in a non-technical way? Hiring a blog copywriter will: • Free up your time • Improve SEO (Search Engine Optimization) • Target your audience • Engage your readers ✒WEBSITE CONTENT✒ • Are you looking at redesigning your website? • Does your website struggle to convert visitors? • Want to rank better in search engines? As a technology company, you may have lots of jargon, but your clients might not understand it. I write complex information simply, so your services and products connect with your audience. I optimise the content so your website ranks better in Google, and use other copywriting techniques to help convert your prospects. ✒CASE STUDIES✒ Most case studies are boring and uninteresting to read. This is because they fail to engage the reader and create a compelling story. But when done right, a case study is a great opportunity for your reader to relate to someone who overcame their problem by using your products or services. Case studies have all the potential ingredients to connect with your audience, such as: • Building trust by example • Explaining the customer journey through storytelling • Using real-world, human examples to establish empathy • Demonstrating how your services or products resolved the customer pain points ALL SERVICES: • Blog articles, blog posts • IT copywriting • Tech copywriter • Website copywriting • B2B content writing • SEO copywriting • White papers • Case studies • Social media posts • Website content reviews • Website usability evaluations LET'S TALK! If you were thinking 'this is me' to any of the above - let's talk about how I can help. - Richard Website: www.kingcopywriting.co.uk | Email: richard@kingcopywriting.co.uk | Phone: 07794494879 P.S. Although I specialise in writing for the technology sector, I've also written for a variety of other industries including travel and health. Don't hesitate to get in touch whatever space you're in.

  • PRO
    Roles: Creative director/Senior content designer and strategist Senior UX/SEO and email writer Senior conceptual and brand copywriter Story: My combination of digital, advertising and strategic experience enables me to offer a rare blend of ‘best-practice’ content, branding, and communication skills. Extensive digital and content experience > Over the past decade, I’ve accumulated extensive digital experience in the UK, collaborating with content strategists, service and UX designers, product owners, and project managers. As a content strategist, designer and UX/SEO writer, I’ve successfully delivered numerous digital projects for large corporate websites using content management systems (CMS). A wealth of advertising and branding experience > My advertising experience includes positions at 5 top 10 global agency networks as an award-winning Creative Director and Copywriter, including FCB, Ogilvy & Mather, MullenLowe, Leo Burnett and McCann (Kenya). My work has picked up many global awards for creative direction and copywriting at the world’s top advertising festivals. This includes gold, silver and bronze statues at Cannes Lions, the One Show (Club), Clio, London International Awards, New York Festivals, Cresta, and the Art Directors Club of New York (ADC). An experienced communication strategist > My expertise extends to communication strategy, having worked closely with many strategic planners over my career. I’ve also actively participated in numerous strategy workshops for Unilever, Nestle, and Playtex, to name a few. Experience: Creative director – 20+ years Senior content designer/strategist – 8 years Senior digital UX/SEO writer – 10 years Senior conceptual/brand copywriter – 25+ years

  • PRO
    I help brands find their voice, articulate their message and connect with their audience. Before becoming a freelancer, I was a (rather exacting) client. I used to be Head of Digital for some blue-chip brands, so ROI is never far from my mind as I put words through their paces. I’m fluent in all things digital, and I love collaborating with developers and designers to create content with impact. My side-hustle is sociolinguistics and my research is published in the journal Gender and Language. That means I’m just as happy conducting in-depth research and communicating complex ideas as I am writing killer UX copy. As a seasoned freelancer and contractor, I bring all my expertise and experience to each new project, whether that’s writing for a heritage brand or creating a launch strategy for a start-up.

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Member spotlight

James McCann-Ellerington

“Find out what you like writing about and go all-in.”

Hannah Rose

“I am at my best in the morning, so I try to schedule all creative tasks before lunch. If I’m struggling in the morning, I use the classic strategies of changing where I’m working from, taking a break, or exercising in the hope of a Eureka moment.”

Declan Morton, Copywriter.Declan Morton

“I’ve always enjoyed writing but I didn’t set up on my own account until 2019. At that point I had been teaching for nearly two decades and had become frustrated with the academy trust to which my then school belonged. I took a plunge and set up as a freelance writer.”

Jo Watson

“I wish we were all more honest when speaking to newer or younger copywriters and telling them what to expect in their career. It’s a hard job, it’s constantly evolving, and it’s still nowhere near as widely respected (as both an art and a science) as it should be.”

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