UK Copywriters Directory - UX copywriting
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I create original & engaging copy and content. I'll help you frame complex offerings clearly, effectively and persuasively - without losing critical detail. Specialisms include the care sector and property (architecture, real estate, construction, and their associated industries), as well as fintech, education, and travel. I have clients throughout the UK, plus others in Europe and the Middle East. I'm comfortable writing in American as well as British English. People come to me for copy and content for websites, eBooks, and longer ghost writing projects - and blogs that have something interesting to say. I'll work with or without AI, depending on client preference. My background includes a law degree, over ten years in the long haul travel industry and nearly twenty years teaching. For more information, have a look at my website (which includes a link to my portfolio), or just give me a call. I'll be happy to explain in more detail how I can help your business thrive. If you've sent me a message I will always reply, so if you're waiting on an answer please also check your spam folder.
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Mel specialises in retail product and brands with specialist expertise in Amazon copywriting. Once an Account Director for blue chip fmcg brands such as Carte D'Or ice cream and Immac hair remover, she has now been a freelance copywriter for over twenty years. In that time Mel has written copy for thousands of retail products from sirloin steak to Swarfega hand cleanser, conditioner to Canon cameras. Many of these have been split-test to show stratospheric uplifts, such as a test for South African retail giant The Foschini Group that increased sales by 19% across 23 different websites. Mel is also a published author with an Amazon bestselling book about copywriting for websites and printed catalogues called Flicks & Clicks. In 2022, she appeared in the documentary ‘Marketing Can Change the World’ sponsored by Meta Facebook and produced by The Drum. For the last five years Mel has been specialising in Amazon copy for brands including Stoli vodka, Typhoo Tea, Greenworks lawnmowers and Harry Potter merchandise. If you would like some ideas on how to improve your product copy on your own site or on marketplaces, Mel would be happy to speak to you.
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Hello. I'm an award-winning freelance copywriter. I've worked for some of London's leading advertising, design, branding and digital agencies. Yes, I can write a great press ad, brochure or website for you – but I also understand what makes a brand tick. My clients include international names, UK FTSE-100 companies and local businesses. My freelance copywriting services cover every sector. I'm also lucky enough to have won awards in every discipline.
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User-centred copy and messaging that drives action by connecting more naturally with your ideal audience. Hi! I'm Laura, Copywriter and Content Designer. Specialising in not-for-profit and B2B. 𝗪𝗵𝘆 𝗺𝗲? I’ve worked in marketing and content creation for over 18 years with a particular interest in the not-for-profit and education sectors. Sector experience: Charity & not-for-profit, housing, education, coaching, financial services, tech businesses big and small, advertising & design, and automotive. And a range of smaller B2B service-based businesses. I’ve written: - Strategy, policy & annual review documents - Newsletters & emails - Case Studies & client stories - Large-scale, multimillion-pound, public sector tender documents (successful ones!) - Tone of Voice workshops & guides - Web & blog copy 𝗗𝗼 𝘆𝗼𝘂… have a great service, impressive outcomes, and exciting ideas to develop? want to connect with your audience, rally your supporters, and capture the stories that showcase your work? need a tone of voice that fits your organisation’s values and culture? 𝗛𝗼𝘄 𝗰𝗮𝗻 𝗜 𝗵𝗲𝗹𝗽? We’ll talk about what makes your organisation different and delve into your goals. I’m a good listener. I’ll research your audience; what drives them and what deters them. Then I’ll tell your story with effective content that connects naturally with your reader in a way that makes them want to take action, whether that’s… --> becoming a service user or client, commissioning your service, donating, volunteering, or signing up for your newsletter. I prefer a no-fluff approach to messaging and copywriting that focuses on achieving your goals. 𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁? Persuasive (not pushy) messaging that makes an impact in the right place, with the right people, at the right time. I've also developed some processes that make working with me really easy and enjoyable. So what are you planning? Drop me a line and let’s chat! Laura
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Do you need a new tone of voice or a brand refresh? Perhaps a video script, or your site rewritten. I'll be your guide. My USP: I'm an award-winning advertising copywriter and scriptwriter with 25 years of experience who has worked in B2B, consumer and healthcare. My training at the School of Communication Arts, and extensive writing background, means that I’m conceptual and strategic, and not simply a writer who fills in the blanks. I grasp the essence of each communications challenge quickly, and can help advise you on the best approach for your marketing strategy. How I can help: Whether you’re looking to launch or relaunch your brand, need a consistent tone of voice, a big communications idea with deliverables across multiple platforms, or simply a blog, an email campaign or a website refresh, I have the expertise to deliver copy that brings results. What I offer: My specialisms include advertising concepts, direct mail, press ads, posters, radio ads, social media, SEO content and online advertising. After interrogating the brief, I produce all types of written material, from banners and viral marketing, to TV, film and animation scripts, brochures, catalogues and flyers. Editorial services: If you’re looking for more straight-forward editorial assistance, I can proof-read and sub-edit your copy to help you optimise your content. Alternatively, I can write original copy from scratch or refresh your existing content. Committed to producing the best work, I check and double-check my copy every time. My approach: I’m equally happy working on my own; or in close collaboration with a creative director, art director or designer, as well as in larger, multi-disciplinary teams of software developers and project managers. I set high standards for myself and never compromise on quality. Working with me: When you work with me, you’ll discover I have the following skills: - conceptual thinking - commercial value add - both long and short copy - a flexible, versatile attitude - ability to build rapport quickly - quick learning capacity - a sense of fun A typical project begins by discussing the brief either face-to-face or over skype or zoom, email or by phone. We would then agree on deadlines and budget, any source content, and if appropriate, set milestones for delivery. I look forward to working with you. Still undecided? Here's what some happy clients of mine have to say: “Julia is a very talented scriptwriter. Her response to any brief is thoughtful, creative, highly structured, and presented with a clear and considered rationale. And it's always delivered bang on time. She has a flexible approach and is great in client-facing situations. She's able to produce beautifully crafted work. I would have no hesitation in recommending Julia to anyone in the creative industries whose first consideration is quality.” Kate Greenslade Video producer Freshly Made Films “Julia is a terrific writer and a brilliant addition to any team. She gets to grips with briefs at very short notice and can swiftly respond to deliver superbly crisp and clear copy that does the job perfectly. She's definitely that 'go-to' person when it comes to finding a fantastic freelance copywriter.” Katy Lindemann Digital Product & Experience Strategist “Julia's exactly what you want in a freelance writer. She's fast, efficient and writes fantastic copy. She's also good fun to work with and can turn her hand to just about anything you throw at her.” Ian Sweeney Freelance Creative Director “Julia is an excellent Copywriter. She takes our extremely vague briefs and turns them into absolutely perfect copy. She is by far the best Copywriter we have ever worked with.” James Percy Managing Director Verasseti & Dreamspace UX “Julia kicks ass. She knows how to write well, she knows what reads well, and she knows the business inside and out. I was brand spanking new to ad copywriting when I first started working with Julia and most of the stuff I now know that's worth knowing, I learned from her. She is clear headed and will give no quarter in defending the word, the flow, the meaning of the work – all without being precious about the end product. Julia is a real pleasure to work and collaborate with. If you want creative copy with the integrity of the finest pizza crust, you want Julia Howe.” Laura Rohde Senior Digital Copywriter Wunderman Look forward to working with you. Julia Howe www.ideasandwords.co.uk 07968 120202
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👋 Hello, I’m India, a creative and meticulous copywriter with a decade of experience in digital content creation. I help companies achieve their digital goals through compelling, on-brand content that drives results. But enough about me. Let’s talk about you. You're in the right place if you need help with:Website landing pages that engage, inform, inspire and convert. High quality SEO articles or landing pages. Brand articles that set you out as a thought-leader in your field. On-brand UX copy that guides users seamlessly through your app or website. Targeted digital PR campaigns that achieve coverage and drive results. On-brand CRM copy that enhances customer experience and speaks to your company culture. A brand-new tone of voice that encapsulates your company values and personality. There’s more detail below. But if you’ve heard enough, drop me a line to discuss your latest business needs, ideas, and big-future-plans 😌 – india.johnson12@gmail.com. Who do I work with? Over the course of my career, I’ve worked with brands and organisations across many sectors. I’ve become particularly familiar with the insurance, tax and FinTech sectors, as well as fashion and retail – but I don’t like to limit myself to a handful of spaces. I’m really versatile and enjoy the challenge of becoming an expert in new industries. Why work with me? You’ll get a highly motivated, friendly, and creative individual on your team. I’ll help you solve problems, navigate tricky briefs, and come up with killer new ideas. You won’t need to worry about whether or not I’ll ‘get’ your brand voice. I’ve been brought on as an editor for multiple large-scale copy projects (including for Net-A-Porter, Selfridges, and Pfizer) to bring copy in-line with strict tone of voice guidelines. I’ll support you through the grey-areas – briefing isn’t always straightforward and it’s not always easy to know what you want. I can guide you, helping you to clearly define your goals and figure out how to get there. 😀 What my clients say about working with me “I never thought working with a copywriter would be a silver bullet for my business, but working with India has come pretty close. She’s captured the ‘voice’ of my company and has made our marketing, content and even product that much better. She’s given the company a personality that our customers and partners have really gravitated towards. Not to mention she is an absolute joy to work with – responsive, communicative, and an overall nice person.” – J.D. Rainey, CEO, Finmo “India is fantastic to work with. She’s smart, self-motivated and knows how to get to the route of a problem. She can get to grips with a client’s business, technology, product or service by asking the right questions in order to create compelling, on-message content that really gets to the heart of what’s needed. But more than that, India doesn’t get by on just delivering what’s required. She’s not afraid to speak up, question things and drive home what she knows will deliver real value. That’s what sets India apart from most copywriters. She can really be relied on to deliver excellent copy to brief, but she can also contribute her own ideas to execute above and beyond.” – Louise Quenzer, Head of Content, Brave Bison
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Hi there, I’m Toby. I’m a senior copywriter and editor with 16 years’ experience. I’ve written for brands like bp, Heineken and VistaPrint, plus work for DC Comics and Liverpool FC. I can help you with writing emails, names and taglines, website content and UX copy. And if you already have the content – whether it’s AI generated or you’ve written it yourself – I can quickly edit it for clarity, style and tone of voice. My copywriting experience is in performance marketing and right now I’m working in the field of behavioural science. I help companies create campaigns that change behaviour. When it comes to copywriting and the creative process, I’m all about collaboration. The energy that comes from sparking ideas off other people makes me smile. A few facts about me: I can wiggle my ears, I eat the skin on kiwis, and when I’m really into my writing, my head tilts slightly to the right (apparently it means I’m using my left-brain - who knew?). You can check out my portfolio at tobycarrollcopy.com and get in touch at tobyocarroll@yahoo.co.uk Look forward to hearing from you, Toby
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"We are delighted with the results, and it has brought us extra business... I would highly recommend Crown Copywriting to anyone." Ian Southwell | Lead for Marketing and Innovation | The Colleges' Partnership "If you want great writing at an affordable price, go for Crown Copywriting." Tony Walker | Owner | Rockmount Hotel "Oliver's copywriting was not only thoughtful, insightful, professional and engaging, but his communication and stakeholder management were brilliant." Tommy Router | Senior Marketing Consultant | Good Growth -- When you hire Crown Copywriting, you work directly with me, Oliver Petts. I’m highly trained in copywriting and SEO content writing by some of the UK’s leading digital marketing institutes, with a background in teaching English as a foreign language. That means I not only help you make more sales, attract more customers and rank higher on search engines, but also make sure you look professional, reliable and welcoming while you do it. My services include: • SEO web copy. • Blogs and articles. • Brochures. • Business case studies. • Editorial and PR. • Product descriptions. • Proofreading and copyediting. I follow all briefs carefully and submit persuasive, engaging writing in excellent time. That makes it easy for you to reach your goals without worry. I also stay on top of copywriting, content writing and SEO trends with books, articles, podcasts and online courses. As a result, your copy always includes tested and proven techniques to make your brand irresistible. Since opening Crown Copywriting in 2020, I’ve enjoyed supporting businesses in a wide range of markets. Some of my favourite projects allowed me to: • Boost organic traffic and conversions with product blogs for an online gaming retailer. • Bring in new clients with a sharp, tasteful brochure for an apprenticeship training provider. • Establish brand leadership with well-researched, educational articles for a business management consultancy. • Write informative websites for hospitality, ecommerce, the NHS, and – of course – myself. Although my truest passion is promoting education, I’m skilled in sales writing for any audience. I’m also the ideal choice for industries related to my hobbies, such as: • Fitness, health and bodybuilding. • Psychology and mental health. • Manga and animation. • Video gaming. • Tabletop strategy gaming. My love for these lets me offer a level of energy and conviction you won’t find anywhere else. To learn more about Crown Copywriting, please visit www.crowncopywriting.co.uk. You can also watch one of my presentations to experience the expertise I bring to your business first-hand. Or if you’re ready for your next project to become your next success story, please contact me right away.
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Copywriting is more than just putting a few words together on a page. It’s a creative process to tell stories, build brands and communicate values. That's exactly what I do. Services: Website copy, email marketing, product descriptions, script writing, tone of voice development, marketing materials, editing. Who I work with: Brands in the luxury retail, ecommerce and lifestyle sectors. Current and past clients include: Musto, Star7, Convelio, Liberty PR, Chippa Nation, WildBounds, nope. hair care, Liongate Consulting, and Mengloria. What clients say: "Hayley’s work has helped to improve the tone of voice across all our email campaigns. We look forward to continuing our collaboration for many years to come.” - Emmie Brown, Head of Brand Marketing, Musto “We hired Hayley to write the services and client pages for our website. Hayley’s work was thorough, and we very much appreciated her reactivity. We look forward to working with her again.” - Stéphane Saint-Denis, Product Marketing Manager, Convelio “Hayley’s freelance service provides a valuable resource to support and complement our account management and content teams. Her expertise, attention to detail and communication skills are first class.” - David Watts, Director, Liberty PR "Hayley provided us with on the spot copywriting that is tailored to our client’s needs.” - Florian Kaiser, CEO and Co-Founder, Liongate Consulting Want to know more? Visit my website at hayleymaguire.com Subscribe to the Just Write newsletter at justwrite.substack.com Introduce yourself at hello@hayleymaguire.com
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14+ years crafting engaging content that converts, compels and puts the user first. 🌟 UX/UI writing 🌟 Content design and strategy 🌟 Brand storytelling 🌟 Journalism and editing My work has spanned editorial and advertorial copy for high profile digital media titles; in-store POS, multi-channel marketing and onboarding journeys for global retail brands; UX and UI writing for apps and websites, plus content strategy, KPI analysis and project management.
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Hello, I'm so pleased you've chosen to browse my bio. I'm Emma, a copywriter and content manager based in London but originally from the North-East (as you may be able to tell, I'm very proud of my northern heritage). I've lived in London for over 20 years, after moving here to start a job for an airline. That only lasted a couple of years when I realised sales wasn't for me, so I moved into marketing and finally settling on copywriting and content marketing. What you're reading here, is how I write - conversational. It feels like I speaking directly to you, doesn't it? If that's the style of writing you're looking for, then I'm the writer for you. Brands who have asked me to write for them include Harrods, Jaguar, L'Oreal, The Institute of Directors, SumUp, Sprout World... Take a look at my portfolio to see what I do: https://catch-marketing.co.uk/portfolio/ If you like what you see, then get in touch.
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I'm an experienced writer, editor and multi-channel content creative. My clients have included the British Red Cross, Save the Children, UNHCR the UN Refugee Agency, Lumos, Peer Power, WWF (nature, not wrestling), BBC (Radio 4), and agencies Neo, Forward Action, Raw London, More Onion and Consider. My recent projects have included report editing, messaging development, website management and content migration, training delivery, tool creation for brand tone of voice, and comms/copy manager cover. I'm based in Hitchin, Hertfordshire (about 25 min on the train from London). I started out in women's and teen magazines in 2001, as a features writer and editor, then moved into charity marketing as a copywriter in 2008. I've written for pretty much every format you might need, online or off, from social to point-of-sale to policy reports. I love a bit of messaging work and tone-of-voice development. Whether you're looking for a solid copy editor or creative lead, I can help - I have lots of experience with idea generation and pitching, as well as stakeholder engagement, budget and line management. I get especially excited by projects involving human rights, climate action, supporting young people, and/or books and literacy.
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