I write mostly about property and have been working alongside leading estate agents and house-builders for the past 11 years. I also ran a weekly property column in our local paper for seven years and currently write regularly for the award-winning Show House trade magazine. Services include web content, press releases, e-shots, newsletters, profiles and testimonials. I’m also a qualified member of the Chartered Institute of Marketing.

I provide content. I also provide marketing services. I understand copy and how it works as a direct marketing technique, how it should work as a marketing tool. And I work across all channels because what works offline (in print – customer magazines, brochures, newsletter, and training pack) will work online too (website, blogs, e-newsletter and social media). I'm also a trained journalist, copy editor and proofreader and I have a background in marketing. Before founding Words Are Everywhere I spent two decades in marketing at KPMG, Deloitte, Baker Tilly, Nabarro Nathanson, Norton Rose, Ove Arup and NHS Health Scotland; corporate communications at Scottish Widows; publishing at NHS Health Scotland and freelancing as a journalist. I work across a wide variety of projects for big brands and small start ups, public sector bodies and individuals including fully integrated campaigns on behalf of the Scottish Government. For many of my clients words do the selling - whether it's a product, a service or a change in behaviour such as cutting down on drinking. Which is why you need a copywriter with a marketing pedigree. That's me.

I'm a copyeditor, proofreader and trainer who used to work in marketing communications for a large educational awarding body. These days I'm a tutor for Publishing Scotland and the Publishing Training Centre and I offer copyediting-based coaching to people and organisations who want to make their writing clear and consistent. I also write resources for editors and proofreaders on behalf of the CIEP and through my own business. I've joined ProCopywriters because I'm interested in improving my own writing and helping other people to improve theirs.

Becoming a copywriter happened by accident. I'd studied Italian at university, joined and left the army, and then taken myself to London to work in PR. It was there that I discovered this wonderful thing called copy. I quickly found my voice and have since freelanced as a writer in the UK, Australia and the US. Having worked in so many different industries, people ask what’s my favorite. The answer isn’t shampoo or cereal, finance or healthcare. It’s taking a message, with all its nuances and jargon, and turning it into language that’s inviting, compelling, and easy to understand. I think about it like this. If I can get my head around the workings of a complex banking process, software system, or medical device, anyone can. My job is to write it so they can.

Writer, re-writer, editor, communications adviser: 10 years in advertising, 10 years in EU institutions, 20 years in European multinationals, 5 years in development NGOs, World Food Programme and African Development Bank as Communications Chief. Now UK based but wide European perspective. Writing on all subjects including economic development, health, politics and climate change. I have edited and written books of all types including poetry, prose, philosophy and business. Experienced copywriter and high level speechwriter.

I edited SquareMeal, London’s market-leading restaurant guide, for 13 years and I have been the restaurant expert for Telegraph Luxury since 2013. Whether contributing to trade titles such as The Caterer and Imbibe or lifestyle glossies including Marie Claire and Men’s Health, I have a proven track record of adapting my writing style and producing engaging content for different readerships. I am happy to undertake public speaking and I am a recognised opinion leader in my field. I have been quoted extensively as an expert commentator in The New York Times, the Daily Mail and the London Evening Standard.

You need words. I write words. Words for the web, print, and anywhere else that needs them .Got it? Good. Get in touch. One client was so grateful, she named her first-born after me. Funny name for a girl, Brian.

I am a copywriter and content creator specialising in healthcare, particularly weight management, nutrition, diabetes and NCDs. I have a strong background in lifestyle editorial and as a trained interviewer, reporter and researcher I bring all those skills to bear in helping brands tell more compelling stories. I'm also confident working with designers and expert contributors and have plenty of copy-editing and proofreading experience. After deciding to switch from journalism to copywriting I studied for a CAM Diploma in Marketing Communications. I now have 10 years' experience as a freelance copywriter, working directly for clients and with agencies. I write about brands large and small, from start-ups to multinationals in highly regulated sectors such as financial services and healthcare. Services I can offer include: Copywriting: Advertisements and advertorials; web pages; marketing emails; product descriptions; app notifications; developing and implementing Tone of Voice guidelines; press releases; brochures; CRM programmes Editorial: Newsletters; events and conference reporting; case studies; features; interviews; profiles; reviews; blog posts; thought leadership; copy-editing; proofreading Social media: Identifying and exploiting assets to plan, create and schedule social media posts; curating and promoting user-generated content For more information and my rates, please visit my website: www.christinemichael.co.uk

My first paid gig as a writer was writing children's book reviews for a consumer magazine. From those book-y beginnings followed a career publishing, marketing books for small independent publishers and big American publishing houses like National Geographic and HarperCollins. After several years writing sales pitches and marketing copy I decided I wanted to do something different, like challenging Government policy (well, someone has to) and delivering public campaigns for the non-profit sector. I went to work for a high-profile human rights NGO working at the forefront of British politics. Reacting to a fast-paced and ever-changing political landscape, and dishing out multi-channel campaign messaging across a range of issues. Unpicking complex legal and policy-speak became my bag. I specialised in turning them into relatable stories and engaging communications. Now I write for both business and charity clients, helping them build their brands and campaigns, and develop content for online, email, social and print. I still love books, but write mostly about design, parenting and education.