Watch the Workshop Recording

Persuasive Language – Using Rhetorical Devices and Psychological Triggers in Your Copywriting

Move your audience with one of the copywriter’s most powerful tools: emotion.

This one-hour workshop will give you practical tips for writing copy that resonates with readers, makes an impression, builds meaningful connections and inspires people to click, register and order.

Originally delivered live to ProCopywriters members, the video recording is now available to watch. This is one of 80+ recordings available in your video library.

Please sign in – or sign-up – to watch the workshop now.

Hosted By

Tim Tucker

Copywriter & Trainer, 23 Digital

Tim is a content creator, marketing copywriter and content strategist based in London and Bristol. Tim works across all sectors, including B2C, B2B, charities and public organisations.

Presented by ProCopywriters

This session is one of 80+ workshops delivered live to ProCopywriters members.

Join ProCopywriters to watch this video and all the other recordings. You will also find dozens of recordings of past CopyCon conference talks. All free to watch (and rewatch) at your convenience.

Brilliant being able to catch on missed webinars as a ProCopywriters member.

Anna Lewin

Finally watched the ProCopywriters workshop om ChatGPT / AI copywriting and it did not disappoint.

Sarah Mullaney

Thought I’d treat myself to a ProCopywriters past webinar with Kelvin Newman.

Alice Hollis

The ProCopywriters video library includes talks on…

Copywriting for Email Marketing
Introduction to Navigation Design
Storytelling for Copywriters
Search Engine Optimisation
Pitching with Confidence
Conversational Copywriting
Developing Speaking Skills
Dealing with Imposter Syndrome
Keyword Research
AI for Copywriters
Using Benefits and Features
Persuasive Language
Harnessing the Power of Emotion
Tone of Voice
Writing Subject Lines
Managing Clients and Colleagues
Improving Calls to Action (CTAs)
Social Media Copywriting

Plus!

All the talks from 4 years of CopyCon conferences – including sessions from Ann Handley, Steve Harrison, Kira Hug, Dave Harland and Amy Kean

But that’s not all!

ProCopywriters members also get…

Live workshops every month

Learn in your lunchbreak with our professional trainers and copywriting experts. Topics vary widely from broad copywriting skills to niche specialisms like content design and search engine optimisation.

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Knowledge sharing opportunities

Share your professional experiences and expertise with the ProCopywriters community. You can do this by republishing your articles on our site, appearing in a Spotlight feature, or taking part in live workshops.