Adrie van der Luijt on how copywriters can continue to thrive in a post-AI world

Adrie van der Luijt questions whether copywriters are being as strategic as they claim

Thora Fitzpatrick argues that “burying our heads in the sand, or treating AI as the enemy, is not the answer. If we want to survive, and thrive, we need to evolve”. 

Sean Coyte from Sticky experiments with ChatGPT as a copywriter’s companion.

Matthew Kenney reflects on the rise of AI and how copywriters can distinguish themselves from their digital competitors.

Is there a place for AI writing tools? Here’s Catherine Every’s take

Hayley Maguire ponders whether AI means the end of copywriting as we know it

Abbie Pullman wants to know why we still get all starchy and buttoned up when it comes to business writing.