“Don’t let impostor syndrome bring you down. I’ve seen incredibly talented copywriters not reach their potential because of it, and it sucks.”

David Elliott describes his twisty turny route into copywriting.

“I love digging into a new topic and learning everything I can about it.”

“I’m most proud of the work I put in behind the scenes every day to keep the wheels of my business turning.”

“Always focus on solving problems for your clients – keep it all about them, not you.”

“I love the challenge and the thrill of finding that punny or poetic twist that gives a piece of copy the kick it needs.”

“You must reward people for taking the time to read what you’ve written.”

“Talk to other copywriters, we’re a friendly bunch, and rather than being your competition we’re your greatest allies.”

“Develop a thick skin and don’t take things too personally if your copy gets
changed, it’s all part of the process.”

“Make sure you’re paid what you’re worth. Place a value on what you do, or no one else will.”

“Take breaks and don’t neglect the things that keep you feeling creative and inspired.”

“Value every contact you make as you never know when they’ll need your skills.”