Conflicting opinions at the review stage is a fast track to bad copy says Jo Watson
TAG » copywriting briefs
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Content by committee
15 June 2022 by Jo WatsonCategory: Blog, Copywriting techniqueTags: briefing, content by committee, copywriting brief, copywriting briefs |
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How a bad birthday present taught me a valuable copywriting lesson
8 June 2022 by Joe JeffriesWhat’s a gift that didn’t quite hit the mark got to do with writing copy? Joe Jeffries explains
Category: Blog, Copywriting techniqueTags: brief, briefing, copywriting brief, copywriting briefs |
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Ask the obvious
1 June 2021 by Leigh JamesLeigh James’ explains why, when it comes to copywriting, you can never ask too many questions
Category: Blog, Copywriting techniqueTags: copywriters' questions, copywriting briefs, questions |
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You need to up your value game to win new clients
18 August 2020 by EditorHelen Say on the power of showing clients how working with a copywriter can benefit their business.
Category: Blog, Copywriting life, FreelancingTags: brief, briefing, copywriting briefs, copywriting process, testimonials |
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3 letters that (should) terrify any copywriter
9 September 2015 by Ben LloydBen Lloyd on why you never want to read ‘etc’ in a copywriting brief.
Category: Copywriting lifeTags: copywriting briefs, etc, fear, rant | Comments (2)