Don’t know what transcreation is? Don’t worry, Claudia Benetello’s here to help.
TAG » copywriting
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Transcreation — (re)creating copy for international advertising
5 September 2019 by Claudia BenetelloCategory: Blog, SpecialismsTags: copywriting, Transcreation, Translation | Comments (3)
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Why writing clear content sometimes means embracing your inner Anglo-Saxon
23 August 2019 by EditorWhat’s the Battle of Hastings got to do with effective copywriting? Tom Cross explains.
Category: Blog, Language and grammarTags: Content, copywriting, English, history, language |
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40 freelance copywriting survival tips
14 August 2019 by Jonathan Wilcock14 years of freelance copywriting means Jonathan Wilcock’s got more than a few hints to share.
Category: Blog, FreelancingTags: copywriting, freelancing, survival tips |
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I’m in a different world: adjusting to the freelance mindset
19 July 2019 by EditorSean Patrick Hand on the change in perspective that happens when you start working for yourself.
Category: Blog, Copywriting lifeTags: copywriting, freelance, mindset, Self-employed | Comments (1)
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My first twelve months as a freelancer
27 June 2019 by Matthew DrzymalaMatthew Dryzmala looks back on his first year as a self-employed copywriter.
Category: Blog, Copywriting lifeTags: copywriter, copywriting, freelance life, freelancer, Freelancers |
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A 12 step programme for email newsletters
29 May 2019 by EditorDeborah Wroe shares some email newsletter basics.
Category: Blog, MarketingTags: Content, copywriting, email marketing |
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Make your copywriting memorable with the number three
28 May 2019 by EditorLauren MacNeish explores the power of three – and how it can make your copy more effective.
Category: Copywriting techniqueTags: copywriting, tips and advice, writing life, Writing tips |
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14 tips for working with a copywriter
9 May 2019 by Matthew DrzymalaMatthew Dryzmala’s guide to what to expect when you work with a copywriter, and how to get the best out of them.
Category: Blog, Copywriting lifeTags: copywriter, copywriting, Work With A Copywriter, working with a copywriter, working with a copywriter for the first time |
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Facing a personal crisis when you’re self-employed
8 May 2019 by Karen BrightKaren Bright explains how she coped when devastating major life events made it difficult for her to stay on top of her workload.
Category: Blog, Copywriting life, FreelancingTags: copywriter, copywriting, insurance protection, miscarriage, Self-employed |
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How to cheat your way to error-free content
22 April 2019 by Sanina KaurSanina Kaur’s guide to tools to help make sure that there aren’t any embarrassing mistakes in your writing.
Category: Blog, Language and grammarTags: content writing, content writing techniques, copywriting, copywriting tools, editing |
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Have you tried the black cab exercise?
17 April 2019 by Alice HollisAlice Hollis shares a simple exercise that can help you get to the bottom of the emotions driving your clients and customers.
Category: Blog, Copywriting techniqueTags: copywriting, copywriting technique, selling benefits |
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March #ProCopyChat
12 March 2019 by Helen BridalDevelop your content writing services and learn how to refocus your content marketing strategy.
Category: Tags: content calendar, content creation, content marketing, content planning, Content strategy, copywriting |
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