“I love the challenge and the thrill of finding that punny or poetic twist that gives a piece of copy the kick it needs.”

Could direct response copywriting help you sharpen your skills? Glenn Fisher thinks so.

In the first instalment of The Freelance Files, Sanina Kaur sheds some light on what it’s really like to live life in the freelance lane.

Dawn Kofie gives us her take on Copywriting Conference 2017.

“Talk to other copywriters, we’re a friendly bunch, and rather than being your competition we’re your greatest allies.”

Abbie Pullman wants to know why we still get all starchy and buttoned up when it comes to business writing.

“I’ve realised that a lot of people don’t actually know what copywriting is. So I suppose it’s our job to bang the drum about how important it can be, and the benefits it can bring!”

To specialise, or not to specialise? Gillian Jones shares her experiences and views.

Anna Gunning’s thoughts on Robert Bullard’s collection of “170 punchy tips” for effective business writing.

Andy Nattan’s handy guide to making sure you’re copywriter of virtue.

“Develop a thick skin and don’t take things too personally if your copy gets
changed, it’s all part of the process.”

Tips from Timothy Woods to help you make sure your copy does what it’s supposed to.