Anna Gunning explores Meaningful, a book that offers a framework for getting to the bottom of what a customer wants.
TAG » copywriting
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Book review – Meaningful: The story of ideas that fly
19 August 2016 by Anna Gunning
Category: Book reviewsTags: books, branding, copywriting, creativity, ideas, tone of voice |
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How I got 600% ROI within weeks of joining PCN
22 June 2016 by Anna GunningHow does PCN membership benefit copywriters? Anna Gunning shares her experiences of finding clients and getting support from PCN.
Category: Agency & in-house life, Copywriting life, FreelancingTags: copywriting, PCN | Comments (6)
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Book review – Dark angels: How writing releases creativity at work
3 June 2016 by Anna GunningAnna Gunning reviews John Simmons’ book and discovers how copywriters can remove the shackles that limit our creativity.
Category: Book reviewsTags: copywriting, creativity |
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Why copywriters must be the customer’s champion
18 May 2016 by Leif KendallCopywriters have the opportunity to be the customers’ champion, defending them from confusing messaging and empty brand verbiage.
Category: Copywriting techniqueTags: copywriting |
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When slogans do what they say on the tin
18 April 2016 by Kady PotterHow many of the slogans we know and love can be taken seriously? Kady Potter picks some of the best-known brand straplines and puts them to the test.
Category: Advertising & brandingTags: Advertising, copywriting, slogans | Comments Off on When slogans do what they say on the tin
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Our survey report is out now
9 March 2016 by EditorWe’ve published the report of our first survey of the UK copywriting industry.
Category: Blog, ProCopywriters newsTags: copywriting, download, survey | Comments (4)
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Why journalists make great copywriters
30 September 2015 by EditorDave Harland on how training as a journalist gives you the fundamentals to be a top-notch copywriter.
Category: Copywriting lifeTags: copywriting, journalism | Comments (1)
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How to write an effective press release
21 September 2015 by Lorraine Forrest-TurnerHow do you write a good press release? A step-by-step guide by Lorraine Forrest-Turner.
Category: Copywriting primerTags: copywriting, journalist, media relations, news release, PR, press release | Comments (50)
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Do you have these 5 traits of a good writer?
16 September 2015 by EditorChris Kenworthy reflects on the personality traits that good writers share.
Category: Copywriting lifeTags: copywriting, freelance, writer, writing | Comments Off on Do you have these 5 traits of a good writer?
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“You just don’t understand…” – the copywriter’s torment
19 August 2015 by Kady PotterKady Potter muses on the struggle to get people to understand what us copywriters do for a living.
Category: Copywriting lifeTags: copyright, copywriting, copywrongs, family, university | Comments (7)
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Is copywriting dying?
28 November 2014 by Jackie BarrieWhat’s the best way to communicate the value of copywriting today?
Category: Blog, Blog Main Feature, Copywriting lifeTags: clients, copywriting, freelance, write copy make money | Comments (2)
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Is copywriting dead, or just changing?
by EditorSmarayda Christoforou invites PCN members to take part in the DMA’s copywriting census.
Category: Blog, Blog Main Feature, Copywriting lifeTags: content marketing, copywriters, copywriting, DMA, Tony Brignull |
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