Katherine Wildman asks what makes you different, and what do you want your clients and peers to associate you with?

“Write a blog if you want to express yourself. Copywriting is about communicating your client’s messaging in their audience’s language. You should be invisible.”

“Don’t let impostor syndrome bring you down. I’ve seen incredibly talented copywriters not reach their potential because of it, and it sucks.”

“I love digging into a new topic and learning everything I can about it.”

“I love the challenge and the thrill of finding that punny or poetic twist that gives a piece of copy the kick it needs.”

“Talk to other copywriters, we’re a friendly bunch, and rather than being your competition we’re your greatest allies.”

“I’ve realised that a lot of people don’t actually know what copywriting is. So I suppose it’s our job to bang the drum about how important it can be, and the benefits it can bring!”

“Develop a thick skin and don’t take things too personally if your copy gets
changed, it’s all part of the process.”

Birgit Diggins shares some of the ways that ProCopywriters has helped her build her copywriting business.

“Make sure you’re paid what you’re worth. Place a value on what you do, or no one else will.”

“Don’t see other copywriters as the competition; they’re your best source of
information and advice.”

Gillian Jones explains why she thinks using content mills isn’t the best way to build your copywriting business.