“I wish we were all more honest when speaking to newer or younger copywriters and telling them what to expect in their career. It’s a hard job, it’s constantly evolving, and it’s still nowhere near as widely respected (as both an art and a science) as it should be.”

Jo Watson spells out her reasons for finally building an email list.

Posting for the sake of posting? ‘I’ll pass, thanks’ says Jo Watson.

“I don’t buy into the whole ‘show up at all costs’ thing. If you don’t feel like it, or you’re busy, or you haven’t got anything of value to share, why do it?”

Want to get the best out of your copywriter but not sure how? Jo Watson explains.