Not everything you learned about writing when you were at school is right says Rob Davies

Leigh James delves into the origins of everyday expressions

Catherine Jones spells out why exaggeration, puffery and empty business jargon make for truly terrible copy

Is using military metaphors helpful when we’re talking about sickness and disease? Louise Shanahan doesn’t think so.

Leigh James explores the pleasures of playful language

Jo Watson has no time for grammar pendants. Here’s why.

You don’t have to use stuffy, formal language in your content. Matthew Drzymala explains why.

Leigh James shows how using ‘but’ can stop you getting your point across.

What’s the Battle of Hastings got to do with effective copywriting? Tom Cross explains.

Alice Hollis takes us through some of her word-related bugbears.

Fuschia Hutton on how having another language may help you add a string to your copywriting bow.

No-nonsense advice from Andy Nattan on banishing jargon and corpspeak from business writing.