Emma Truscott talks copywriting technique through the medium of a Portuguese delicacy
TAG » selling benefits
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Stop selling products and start selling benefits (the custard tart edition)
3 May 2023 by emmatruscottCategory: Blog, Copywriting techniqueTags: selling benefits |
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That feeling when…
5 August 2021 by Matthew James
Matthew James’ suggestion for talking about the benefits of what you’re selling in a way that means something to your clients
Category: Blog, Copywriting primer, Copywriting techniqueTags: selling benefits |
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Have you tried the black cab exercise?
17 April 2019 by Alice HollisAlice Hollis shares a simple exercise that can help you get to the bottom of the emotions driving your clients and customers.
Category: Blog, Copywriting techniqueTags: copywriting, copywriting technique, selling benefits |
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