Dawn Kofie explains why the tone of voice in the GDPR emails she’s received hasn’t hit the mark.
TAG » tone of voice
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Ain’t too proud to beg — tone of voice in GDPR emails
23 May 2018 by Dawn Kofie
Category: Blog, Content marketing, Copywriting techniqueTags: copywriting, GDPR, tone of voice |
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Understanding your brand’s tone of voice
11 April 2018 by Rob Bullen-WhatlingMatt Fleming’s take on why tone of voice matters.
Category: Blog, Copywriting primerTags: branding, copywriting, tone of voice |
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Copywriter? Or actor?
22 November 2017 by Rebecca NichollHow do you capture the right voice in your copy? Rebecca Nicholl suggests taking inspiration from the acting world.
Category: Blog, Blog Main Feature, Copywriting techniqueTags: copywriting, tone, tone of voice, voice |
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Book review – Meaningful: The story of ideas that fly
19 August 2016 by Anna GunningAnna Gunning explores Meaningful, a book that offers a framework for getting to the bottom of what a customer wants.
Category: Book reviewsTags: books, branding, copywriting, creativity, ideas, tone of voice |
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New to tone of voice?
3 June 2015 by EditorA whistle-stop tour of what tone of voice is, how to work with it – and where it can go wrong, by Wordtree’s Liz Doig.
Category: Blog, Blog Main Feature, Copywriting primerTags: brand language, tone of voice, voice, Wordtree |
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Writing to sell (your writing)
9 October 2012 by Tom AlbrightonDo you write what the job requires – or what the client prefers?
Category: Blog, Copywriting life, FreelancingTags: agencies, clients, Innocent, tone of voice | Comments (6)
