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How do people read online?

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Tim Fidgeon explores the research into how people read online. This session was previously delivered in 2019. For members of ProCopywriters only.

Shoptalk: Content Strategy

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Join Leif and Al as they discuss content strategy. You might have questions about how to develop a content strategy, how to use one, or why they can be important when running a business. Whether you want to contribute, ask questions, or just listen, you're invited to an informal peer-support group for all kinds of commercial writers.

Content Strategy: an Introduction

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Tim Fidgeon presents an introduction to content strategy. According to Kristina Halvorson (a pioneer in the profession) "Content strategy guides the creation, delivery, and governance of useful, usable content."

Personalisation best practices for copywriters

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How can personalisation make your marketing more powerful? Professional trainer Tim Fidgeon discusses personalisation strategies. This webinar is only for members of ProCopywriters. You will need to register and use both the access code from GoToWebinar and find the password in your ProCopywriters dashboard.

Mobile design principles

Online

What are the guiding principles behind designing content and experiences for smaller screens and mobile audiences? Tim Fidgeon explores the basics. Only for members of ProCopywriters.

Shoptalk: Building Your Creative Life

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Join Leif and Al as they discuss building your creative life. You might have questions about finding different clients or more clients - or maybe you have questions about positioning or marketing channels. Whether you want to contribute, ask questions, or just listen, you're invited to an informal peer-support group for all kinds of commercial writers.

Book report: The Attention Merchants by Tim Wu

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Join the ProCopywriters book club as Tim Fidgeon presents a summary of The Attention Merchants by Tim Wu. Reading the book is optional but we'd love to hear your thoughts on the book.

What is… Internet of Things (and what does it mean to me)?

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Tim Fidgeon discusses the Internet of Things and the implications for copywriters. The IoT includes all web-connected devices like smart speakers, security cameras - and even web-connected fridges. Only for members of ProCopywriters.

Shoptalk: Naming Brands and Products

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Join Leif and Al as they discuss the fine art of naming products, brands, services and other things for clients - and life in general. You might have questions about where to draw inspiration, how to generate ideas or how to nudge your creativity in new directions. Whether you want to contribute, ask questions, or just listen, you're invited to a friendly, informal peer-support group for all kinds of commercial writers with all levels of experience.

Publess Quiz

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Join us for a pub quiz without the pub. Copywriter Karen Noble will be co-hosting. 

Copy Clinic with Katherine Wildman

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The Copy Clinic is a place to bring your copy problems. We'll then work together to find solutions. Everyone is welcome.

Shoptalk: Writing for the Web

Online

Join Leif and Al as they discuss writing for the web - and life in general. You might have questions about structuring web content, engaging audiences online, managing projects or navigating SEO. Whether you want to contribute, ask questions, or just listen, you're invited to a friendly, informal peer-support group for all kinds of commercial writers with all levels of experience.

8th November 2024

9 speakers, a bonus workshop – and networking with 250 brilliant copywriters

Join us in London for the biggest CopyCon ever.

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