A practical approach to writing for B2B audiences, covering planning, hooks, tone of voice, storytelling and more.

As copywriters, we spend every day finding the right words for our clients. It’s deeply satisfying. But sometimes the tank just runs dry – we run out of inspiration. It’s time for a shake-up.

Strategy agency Sonder & Tell explain how to root TOV in brand positioning and connect it with a creative idea, along with some great examples from their experience.

Part of the spring Copywriting Conference. A virtual training day delivered by Ed Goodman.

This virtual workshop, presented by Richard Shotton, will give you an introduction to the field of behavioural science as it applies to marketing, using a simple framework to make sense of academic findings.

Book this training session to learn how to develop distinctive tones of voice for your clients.

Book this one-day training session to learn about content design from Sarah Richards, who coined the term in the early days of GOV.UK, where she led the award-winning content team redesigning the UK government website.

Book this training session to spend a day learning how to craft effective emails with Samar Owais.

Book this training day to develop your blogging skills with Jo Watson.

Book this training day to get a thorough introduction to the principles of effective copywriting.

A day-long training session with consultant and trainer Tim Fidgeon - part of the 2020 Copywriting Conference. 

Book this training day to explore how to build and deploy an effective content strategy.

Jackie Barrie has been freelancing for about 20 years, and she wants to share her tips for building a successful copywriting business.