There’s no mistaking that when it comes to bringing me business as a copywriter, LinkedIn most definitely serves its purpose for me – as I’m sure it does for many of my fellow ProCopywriters. But when it comes to bringing me joy… LinkedIn hasn’t done that for a long time, now.
Do I fit in on LinkedIn anymore? No, I don’t think I do. But I’m okay with that.
I don’t…
…hold any intention of ‘scaling’, ‘levelling up’, or ‘smashing’ anything in the way of business. Making enough of a success of things so that I don’t have to worry (too much) about money suits me just fine.
I don’t…
…have any influencers or social media celebs on my books to trade off or name drop. I want to be known for being me, not for being part of someone else’s entourage.
I don’t…
…go to the biggest events, the fanciest parties, or the most popular meet-ups. I prefer being at home with my family, or out with my mates, or hanging out in my own little online community.
I don’t…
…claim to be influential, inspirational, or the voice of a demographic. That’s only ever someone else’s call anyway, I’d think.
I don’t…
…care to be coached by any gurus, mentored by any wannabes, or signed up to any cliques. For me, feeding someone else’s wallet and ego is a no-no.
I don’t…
..feel the need to brag (or even speak) about my earnings. What do I need to prove, and why do I need to validate it?
I don’t…
…’show up’ at all costs, strive to ‘be visible’ at all times, or feel the need ‘showcase my personal brand’. I’m happy turn up, f*ck off, and hope that at some point it puts money in my pocket, to be honest.
I don’t…
…count likes as currency. My mortgage provider feels the same.
I don’t…
…cry on camera, pout on video, or believe that absolutely anyone gives a shit about what I’ve ‘jumped on’ to say to them. They don’t. (They shouldn’t).
I don’t…
…load myself up with labels. I’m just me, with an almost-permanent resting bitch face.
I don’t…
…profess to be an authority on anything. I just do my best to be good at the things people pay me for.
I don’t…
…humblebrag, boast, or plead vulnerability. I do, however, call vulnerabullsh*t, most of the time…
I don’t…
…win any awards. Though I don’t enter any in the first place, to be fair…
I don’t…
…desire to be famous. I just want to feel fulfilled.
I don’t…
…enjoy LinkedIn anywhere near as much as I used to. It makes me feel alone. Yet…
I know right here in ProCopywriters, I’m not alone in that.
Cover photo by Carol Highsmith’s America on Unsplash