Why did you choose a career in copywriting and how did you get into it?
Copywriting actually found me! I started my career in data analytics in the finance sector and then moved into the charity sector where I took on a role in fundraising and events.
I soon realised that what I really wanted to do was inspire people to support the charity through words so I moved into a communications role.
Eight years later and I’ve written copy for everything from websites to newspaper adverts.
What work are you most proud of?
The articles I’ve written for the Guardian Voluntary Sector (13, to date). I’ve also been featured twice in the Expert Comment section of the Guardian.
What piece of copy do you really wish you’d written?
Nike’s ‘Just do it’. This is the perfect strapline for them as sport is really a state of mind and the mental challenge often outweighs the physical challenge. Often the hardest part of physical exercise is just to get started in the first place. Nike’s slogan cuts out all the excuses that go through your mind and makes it really simple: just do it.
What do you do if you hit a bit of writer’s block?
I like to do something creative, like take a class or go on a tour. I recently went on a street art tour and I absolutely loved it. It also gave me material to then write about. If I hit a wall whilst in the middle of a deadline, I find going out for a walk for some fresh air and a change of scenery can do the trick.
What are your favourite and least favourite writing-related tasks?
My favourite writing-related tasks are for social media posts as I like having to be creative in 140 characters. My least favourite would be writing about a topic I’m not familiar with.
Any copywriting pet hates?
Jargon!
What’s the best piece of career advice you’ve been given?
Never sell yourself short – charge what you are worth.
What advice would you give to people starting out on a copywriting career?
Writing is a skill and, therefore, you need to practice. Start your own blog to practice your writing style, plus having a blog will serve as a portfolio of your work as well as potentially help you find paid work.