Blog

24 Mar 2025
The uncomfortable truth about AI
Adrie van der Luijt on how copywriters can continue to thrive in a post-AI world

19 Mar 2025
“Strategic” is not a self-awarded title
Adrie van der Luijt questions whether copywriters are being as strategic as they claim

19 Mar 2025
Why the Winter Budget wasn’t all bad news for freelancers
Danielle Auld explains why the UK’s winter budget could boost the freelance economy.

12 Mar 2025
Copywriter Survey 2025 – Lend Your Voice
The Copywriter Survey 2025 is open now, until the end of March, and we would love to have your contribution.

25 Feb 2025
Worry Not, Writers – AI Isn’t Replacing You Just Yet
Sarah Vordermeier on the limitations of AI – and why copywriting careers are safe

25 Feb 2025
Silent letters: a matter of chaos and doubt
Leigh James on the most discreet letters in the English language

14 Feb 2025
Why AI blogs still need human input
Richard King on the promise and the pitfalls of creating content with AI

20 Jan 2025
What’s Social Media Got to Do with Copywriting?
Mariella Leo on the challenges and rewards of writing for social media

14 Jan 2025
Content Design Skills Beyond Reading and Writing
Andrew Backhouse discusses the soft skills that content designers need to create effective work.

26 Nov 2024
7 Reasons Why Copywriting Takes Time (and Costs £££s!)
Mike Peake breaks down the intricate steps that copywriters take to complete a project

18 Nov 2024
9 Practical Checks for a New Business or Product Name
Ben Ellis gives you 9 steps to check your shortlist of brand names to determine which one has the best chance of success

28 Oct 2024
Copywriter Code V2: Ready for Review
Our project to create the first code of conduct for copywriters continues to progress – and we’d love your feedback on version 2
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