Blog

26 Nov 2024

7 reasons why copywriting takes time (and costs £££s!)

Mike Peake breaks down the intricate steps that copywriters take to complete a project

An image of 'A Ghanian man is smiling and offering the viewer a bottle of brown sauce called 'Shito'.' by Flux AI.
18 Nov 2024

9 Practical Checks for a New Business or Product Name

Ben Ellis gives you 9 steps to check your shortlist of brand names to determine which one has the best chance of success

28 Oct 2024

Copywriter Code V2: Ready for Review

Our project to create the first code of conduct for copywriters continues to progress – and we’d love your feedback on version 2

28 Oct 2024

Building Connection with Your Audience | The power of storytelling

Leesa Morris on how you can capture attention and interest with your brand’s story

21 Oct 2024

Copywriter Competencies – what does a copywriter need to know?

If you were going to train a copywriter, what would you teach them?

21 Oct 2024

When you don’t fit in… on LinkedIn

Jo Watson on the challenges of networking on LinkedIn

26 Sep 2024

10 Tips for Building a Standout Copywriting Portfolio

George Collier shares his recipe for the perfect portfolio

17 Sep 2024

Copywriters: We really need to talk about AI

Thora Fitzpatrick argues that “burying our heads in the sand, or treating AI as the enemy, is not the answer. If we want to survive, and thrive, we need to evolve”. 

11 Sep 2024

Join the Copywriter Code Committee

We’re inviting copywriters to join a committee to help review, edit and shape the direction of the Copywriter Code project. Apply here

05 Sep 2024

The danger of ‘write like you speak’

Ben McKinney on why writing like you speak might be a terrible idea

30 Aug 2024

Essential Knowledge for Beginners in Copywriting

George Collier shares his top tips for getting started in copywriting

26 Aug 2024

More Than Words | 9 Reasons You Need a Copywriter

Here are 9 things, just for starters, that a copywriter could do to boost your business.

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