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05 Mar 2024
Property copywriting – from telling the nightmare to selling the dream
Peter Wise on how to construct the perfect property ad
22 Feb 2024
SEO Content– why keyPHRASES are more important than keyWORDS
Make your content more effective by focusing on keyphrases – and use AI to help you.
01 Feb 2024
Survey now live: please lend your voice
Survey time! Please complete our biggest-ever survey of copywriters. You have until 28th February 2024 to have your say.
28 Jan 2024
3 things I learned about ChatGPT
Sean Coyte from Sticky experiments with ChatGPT as a copywriter’s companion.
22 Dec 2023
Make it memorable: Copywriting for luxury brands
A typical tone of voice for a luxury brand is sophisticated, contemporary and slightly mysterious. This means using words and phrases that leave the audience wanting more.
08 Dec 2023
Still not offering this easy and essential upsell?
The value of offering elevator pitches and positioning statements as a service.
06 Dec 2023
A Day In The Life Of A Gousto Copywriter
A whirlwind day-in-the-life of an in-house copywriter at a fast-moving food brand.
25 Sep 2023
How to create brand awareness with content
Alice Hollis on the role of thought leadership content in building brand awareness
27 Aug 2023
Unleashing the power of vision and mission statements
On the need for clear and compelling vision statements.
21 Aug 2023
7 disastrous (and avoidable) product description mistakes
Helen Beckingham highlights the clangers you’ll want to steer clear of if you want to write product descriptions that sell
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