Content strategy
13 Apr 2023
Which is better, ChatGPT or human content?
Claire Hewson put ChatGPT to the test. Here’s what happened
27 Sep 2022
Use pillar pages and topic clusters to optimise your content for SEO
Thora Fitzpatrick explains what pillar pages and topic clusters are, and why they matter
21 Jun 2022
What is a content audit, and do I need to do one?
Katrina Strathearn on the benefits of taking a long hard look at how your content’s performing
14 Dec 2021
How to write a content plan quickly
Bonnie Harrington’s guide to content planning when you’re pushed for time
22 Sep 2020
How to create a simple content calendar to help you blog consistently
Having trouble keeping your content marketing on track? Anna Lewin’s ideas will help you get out of a rut and into a routine.
09 Jan 2020
Should we expect our readers to pay for content?
Katie Thompson considers the positives of paywalls.
11 Jul 2018
Why the job title “content manager” is a misnomer
How do you hire the content professional you actually need (instead of the one you think you need)? Irene Triendl has a few ideas.
02 May 2018
Five places to post your blogs
Sanina Kaur says don’t just limit yourself to sharing your blogs on social media, there are lots of other homes for them.
12 Feb 2018
What’s the big deal about podcasts?
Sanina Kaur explains why podcasting can be an effective marketing tool.
23 Nov 2016
Redefining recruitment in content marketing — an industry in infancy
Read highlights from the Bristol Content Group as they discuss recruiting copywriters and content marketers,
21 Oct 2016
Content design for gov.uk – part 4
“Without the content team, GOV.UK would be a wonderfully designed, perfectly coded, empty shell.”
Become a member
Join ProCopywriters
Connect with peers, develop your skills and extend your reach on our blog.
Become a memberLearn online
Online workshops
Every month we get an expert, an author or a professional trainer to deliver a one-hour presentation on copywriting, marketing or digital media.
Browse events