Copywriting technique
28 Oct 2024
Building Connection with Your Audience | The power of storytelling
Leesa Morris on how you can capture attention and interest with your brand’s story
05 Sep 2024
The danger of ‘write like you speak’
Ben McKinney on why writing like you speak might be a terrible idea
26 Apr 2024
7 types of proof that build impenetrable trust on any landing page
Lewis Folkard on how to build trust and overcome resistance
11 Mar 2024
5 B2B copywriting tips: getting to the point and being human
Richard King on how to create B2B copy that converts
21 Feb 2024
How to write a high-converting long-form sales page
Lewis Folkard presents a concise masterclass on long-form sales pages
08 Jan 2024
What can AI teach us about copywriting?
Matthew Kenney reflects on the rise of AI and how copywriters can distinguish themselves from their digital competitors.
21 Aug 2023
7 disastrous (and avoidable) product description mistakes
Helen Beckingham highlights the clangers you’ll want to steer clear of if you want to write product descriptions that sell
31 Jul 2023
Copywriting checklist: check your copy before you publish
Use Sally Fox’s checklist to make sure your copy is ready to send
17 Jul 2023
How micro-copy can remove friction for web users
Four methods for improving your micro copy – from Tiffany Markman
13 Jun 2023
How to write a white paper that won’t send your readers to sleep
Laura Johnson’s step-by-step guide to writing white papers worth reading
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