Copywriting technique
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23 Jan 2019
7 ways to stop writing the obvious
Lorraine Forrest-Turner’s guide to booting tired words and phrases out of your copy.
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17 Jan 2019
Voicebox – the tone of voice workshop in a box
Katherine Wildman grills Nick Parker on Voicebox – his tone of voice workshop-in-a-box.
![A helicopter landing pad.](https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2018/07/16170320/landing-pages-400x200.jpg)
31 Oct 2018
Tips for writing landing pages that people actually want to land on
Sanina Kaur’s dos and don’ts of effective landing pages.
![Woman carrying four novels on her head.](https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2018/10/16170053/suad-kamardeen-760192-unsplash-400x200.jpg)
29 Oct 2018
5 ways fiction writing can help you produce more effective copy
James Cullen on fiction writing tips that can help improve your copy.
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17 Oct 2018
Here’s what I learned as a first-timer, at the Copywriting Conference 2018
Bisma Hashmi shares her experience of this year’s Copywriting Conference.
![A question mark in a square in red neon at the end of a dark corridor.](https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2018/08/16170256/emily-morter-188019-unsplash-400x200.jpg)
26 Sep 2018
How to write great FAQs in 10 steps
Sabine Harnau’s guide to writing FAQs that are genuinely helpful for your clients and customers.
![A barista pouring coffee into a mug that says "ugh" on it.](https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2018/06/16170424/nathan-dumlao-263787-unsplash-400x200.jpg)
27 Aug 2018
The 5 most common B2B writing mistakes
Lorrie Hartshorn on how to avoid the B2B copywriting blunders that crop up time and time again.
![A white robot holding an Ipad.](https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2018/06/16170438/alex-knight-199368-unsplash-400x200.jpg)
04 Jul 2018
How to write like a bloody person
No-nonsense advice from Andy Nattan on banishing jargon and corpspeak from business writing.
![The words 'you are what you listen to' in orange neon lettering on a brick wall.](https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2018/05/16170509/Music-400x200.jpg)
04 Jul 2018
10 song lyrics that are also great copywriting tips
Kate Greenwood on what music can teach us about copywriting.
![An Iphone with an email icon on the screen.](https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2018/05/16170453/pexels-photo-261706-400x200.jpeg)
23 May 2018
Ain’t too proud to beg — tone of voice in GDPR emails
Dawn Kofie explains why the tone of voice in the GDPR emails she’s received hasn’t hit the mark.
![A man walking past a bright orange wall with Good painted on it in huge letters.](https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2018/02/16170643/volkan-olmez-101863-400x200.jpg)
07 Mar 2018
How to tell if your copy is any good
Is your copy going to hit the mark? Use Anna Gunning’s checklist to find out.
![clear water](https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2018/02/16170644/freestocks-org-251801-400x200.jpg)
26 Feb 2018
Want to be a better copywriter? Stop being precious about your work
Felicity Wild on how to stop yourself from sliding into copywriting lingo.
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