Copywriting technique
28 May 2019
Is It Always Bad To Use Jargon In Your Copy?
André Spiteri reckons jargon isn’t always the work of the devil. Here are two examples of how and why jargon can be useful (or essential).
17 Apr 2019
Have you tried the black cab exercise?
Alice Hollis shares a simple exercise that can help you get to the bottom of the emotions driving your clients and customers.
23 Jan 2019
7 ways to stop writing the obvious
Lorraine Forrest-Turner’s guide to booting tired words and phrases out of your copy.
17 Jan 2019
Voicebox – the tone of voice workshop in a box
Katherine Wildman grills Nick Parker on Voicebox – his tone of voice workshop-in-a-box.
31 Oct 2018
Tips for writing landing pages that people actually want to land on
Sanina Kaur’s dos and don’ts of effective landing pages.
29 Oct 2018
5 ways fiction writing can help you produce more effective copy
James Cullen on fiction writing tips that can help improve your copy.
17 Oct 2018
Here’s what I learned as a first-timer, at the Copywriting Conference 2018
Bisma Hashmi shares her experience of this year’s Copywriting Conference.
26 Sep 2018
How to write great FAQs in 10 steps
Sabine Harnau’s guide to writing FAQs that are genuinely helpful for your clients and customers.
27 Aug 2018
The 5 most common B2B writing mistakes
Lorrie Hartshorn on how to avoid the B2B copywriting blunders that crop up time and time again.
04 Jul 2018
How to write like a bloody person
No-nonsense advice from Andy Nattan on banishing jargon and corpspeak from business writing.
04 Jul 2018
10 song lyrics that are also great copywriting tips
Kate Greenwood on what music can teach us about copywriting.
23 May 2018
Ain’t too proud to beg — tone of voice in GDPR emails
Dawn Kofie explains why the tone of voice in the GDPR emails she’s received hasn’t hit the mark.
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