Copywriting technique
22 Nov 2017
How do you capture the right voice in your copy? Rebecca Nicholl suggests taking inspiration from the acting world.
15 Nov 2017
The essential checklist for writing call to actions that convert
Not sure how to create effective call to actions? Sanina Kaur explains how.
01 Nov 2017
Direct response copy: why you should go old-school
Could direct response copywriting help you sharpen your skills? Glenn Fisher thinks so.
20 Sep 2017
Why does business writing have to be formal? We’re not robots!
Abbie Pullman wants to know why we still get all starchy and buttoned up when it comes to business writing.
23 Aug 2017
10 tips to help you write brilliant copy that sells
Tips from Timothy Woods to help you make sure your copy does what it’s supposed to.
28 Apr 2017
The ‘Oxford comma’ needs thought, care, and a sober approach
Is the Oxford comma an essential part of clear communication – or an unnecessary appendage cluttering your sentences?
06 Feb 2017
Why you need to rid your copy of ‘mystery meat’
Is your website clearly labelled, or are you serving users a load of mystery meat?
24 Jan 2017
Copywriting for global clients – an untapped market?
Ben Lloyd’s Hungarian holiday suggests a new market for copywriters.
12 Jan 2017
How can I get people to read my emails?
Boost your email open rates with these tips from Joanna Brown.
30 Sep 2016
Content design and the GOV.UK beta – part 2
Why did the UK government need a crack team of content designers to cure their web woes?
27 Sep 2016
How to write titles so your articles get found – and read
Are your blog post titles intriguing your readers? Or just confusing them?
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