Copywriting technique
13 Jun 2023
How to write a white paper that won’t send your readers to sleep
Laura Johnson’s step-by-step guide to writing white papers worth reading
31 May 2023
Rhythm, ‘show don’t tell’ and extended metaphors – learn how to apply the core creative writing techniques that Dolly Parton has used in her iconic songwriting
24 May 2023
How to create anti-oppressive content
Ettie Bailey-King’s guide to producing content that helps make everyone feel seen, heard and valued
23 May 2023
Want to be more inclusive? You need anti-oppressive content
What has more impact than inclusive content? Anti-oppressive content. Ettie Bailey-King explains why
17 May 2023
Can swearing be a legitimate part of a brand’s tone of voice?
Laura Johnson debates the pros and cons of using spicy language when you’re communicating with your audience
16 May 2023
The best examples of sustainability copy to inspire your own purpose paragraphs
Sally Fox on how to talk about your business’ approach to sustainability without lecturing or being trite
03 May 2023
Stop selling products and start selling benefits (the custard tart edition)
Emma Truscott talks copywriting technique through the medium of a Portuguese delicacy
19 Apr 2023
Publish flawless copy every time with this copy checklist
Sally M Fox’s handy checklist will help make sure your copy doesn’t contain any embarrassing mistakes
18 Apr 2023
George Caveney on why if your aim is to craft clear and compelling messages, buzzwords and jargon are not your friends
12 Apr 2023
How thinking like a journalist can make you a better copywriter
Hayley Maguire explains how adopting a reporter’s mindset can help improve your copy
05 Apr 2023
So your client needs a brand name. How tricky can it be?
Jim Boulton runs through what you need to consider when you’re coming up with a brand name
04 Apr 2023
Celebrating copy as a writer-designer partnership
Fran Morgan explains why writers and designers working together can produce great results
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