Copywriting technique
26 Oct 2022
How to define your tone of voice in 4 simple steps (even if you don’t know where to start)
Take the pain out of pinning down your brand’s tone of voice by following Jenny Wing’s easy-to-follow guide
25 Oct 2022
Want to write a bad email? Start like this
Laura Sands explains why an apology is a terrible way to kick off your emails
19 Oct 2022
The adjective that companies love to use when it comes to copy
Camilla Zajac explores the meaning of one of the words clients’ often use to describe the kind of copy they want
12 Oct 2022
5 reasons why your website copy isn’t generating leads
Vera Nesvadbova has a good idea why your website’s putting off potential clients
17 Aug 2022
The subtle power of clever packaging copy (plus lots of brand voice examples)
Megan Rose celebrates 17 great examples of the kind of everyday copy that usually gets ignored
02 Aug 2022
Why meta descriptions matter and how to write a great one
Ruth Taylor’s beginner’s guide to meta descriptions
26 Jul 2022
Why I love it when clients write the copy themselves
Joe Jeffries’ reminder that sometimes you don’t have to go far to find the perfect words
12 Jul 2022
Perfect match: how to bring your copy and design together
Katrina Strathearn looks at ways to work with your copywriter and designer so they get what they need, and you get the results you want
17 Jun 2022
Copywriting Tips, Tricks and Hacks to Celebrate our 1,000th Post
Celebrating our 1,000th blog post with a collection of copywriters’ favourite tips and techniques.
15 Jun 2022
Conflicting opinions at the review stage is a fast track to bad copy says Jo Watson
08 Jun 2022
How a bad birthday present taught me a valuable copywriting lesson
What’s a gift that didn’t quite hit the mark got to do with writing copy? Joe Jeffries explains
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