Copywriting technique

Leigh James on the power (and benefits) of the spoken word

Take the pain out of pinning down your brand’s tone of voice by following Jenny Wing’s easy-to-follow guide

Laura Sands explains why an apology is a terrible way to kick off your emails

Camilla Zajac explores the meaning of one of the words clients’ often use to describe the kind of copy they want

Vera Nesvadbova has a good idea why your website’s putting off potential clients

Megan Rose celebrates 17 great examples of the kind of everyday copy that usually gets ignored

Ruth Taylor’s beginner’s guide to meta descriptions

Joe Jeffries’ reminder that sometimes you don’t have to go far to find the perfect words

Annabel Hargreaves’ 2 must dos for business writing

Katrina Strathearn looks at ways to work with your copywriter and designer so they get what they need, and you get the results you want

Celebrating our 1,000th blog post with a collection of copywriters’ favourite tips and techniques.

Conflicting opinions at the review stage is a fast track to bad copy says Jo Watson

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