Copywriting technique
08 Dec 2021
7 tips for writing a killer lead magnet
Karen Bright on how to create lead magnets that your customers can’t wait to download
23 Nov 2021
Want to write an ebook, but not sure how? Alex Wright breaks it down into 5 simple steps
03 Nov 2021
Social proof: what is it, how do you get it, and how do you use It?
Rachel Bray’s suggestions for making it easy for clients and customers to have confidence in you and your business
12 Oct 2021
How to steer clients away from hyperbole and boost their customer engagement
Catherine Jones spells out why exaggeration, puffery and empty business jargon make for truly terrible copy
21 Sep 2021
How to write a homepage that captures your customer’s attention
Ben McKinney’s guide to writing a stunning homepage
08 Sep 2021
3 things you should know before writing for digital
The Marketing Pod shares its rules for creating brilliant digital content
25 Aug 2021
AMENDageddon: are you sabotaging your own content?
Tessa Parry-Wingfield’s guide to stopping endless rounds of amends from squeezing the magic out of your copy
17 Aug 2021
How writing less could make you happier
Lucas North on why less is often more when it comes to writing copy
05 Aug 2021
Matthew James’ suggestion for talking about the benefits of what you’re selling in a way that means something to your clients
28 Jul 2021
What your tone of voice can’t do for you
Laura Kennedy explains why your tone of voice isn’t a cure for all your content ills
08 Jun 2021
First or third person what works best for business?
What’s the best point of view to write your copy from? Anna Metcalfe knows what she prefers
01 Jun 2021
Leigh James’ explains why, when it comes to copywriting, you can never ask too many questions
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