Copywriting technique
25 Aug 2020
Why you shouldn’t let your sales team write your case studies
Anna Metcalfe outlines what it takes to create a compelling case study.
12 Aug 2020
How to write the perfect blog post introduction
Stuart Davis shares some foolproof ways to kick off your blog posts.
04 Aug 2020
10 quick ways to improve your business writing skills
Not able to hire a professional copywriter or proofreader? Follow Sara Donaldson’s 10 simple points for better business writing skills.
29 Jul 2020
You don’t need to be a subject matter expert to write fabulous copy
Sally Ormond spells out how the curse of knowledge can be a copy killer.
21 Jul 2020
About pages and bios: expectation vs reality
Gillian Jones explores what clients really want from about pages and bios.
29 Jun 2020
4 lessons from behavioural economics that you can use in your copy
Alice Hollis’ main copywriting takeaways from Rory Sutherland’s book Behavioural Economics.
25 Jun 2020
Why a good story (or two) can grow your business
Anna Metcalfe on the benefits of a good business yarn.
24 Jun 2020
Collective Content describes how it can make sure your content looks its best, whether it’s online or in print.
16 Jun 2020
The stories we should be telling just now
Louise Shanahan on why it’s important to make your content inclusive, and practical ways to do it.
15 Jun 2020
Lockdown learning: where to find free online content training
Sanina Kaur’s list of online content learning opportunities that won’t cost you anything.
26 May 2020
Copy-wise: beware of too many, too few or misplaced commas
Collective Content’s quick guide to how to use commas properly
21 May 2020
Why good copywriters ask ‘why?’ a lot
Anna Metcalfe sheds some light on the thinking behind a question that’s dear to copywriters’ hearts
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