Copywriting technique
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25 Aug 2020
Why you shouldn’t let your sales team write your case studies
Anna Metcalfe outlines what it takes to create a compelling case study.
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12 Aug 2020
How to write the perfect blog post introduction
Stuart Davis shares some foolproof ways to kick off your blog posts.
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04 Aug 2020
10 quick ways to improve your business writing skills
Not able to hire a professional copywriter or proofreader? Follow Sara Donaldson’s 10 simple points for better business writing skills.
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29 Jul 2020
You don’t need to be a subject matter expert to write fabulous copy
Sally Ormond spells out how the curse of knowledge can be a copy killer.
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21 Jul 2020
About pages and bios: expectation vs reality
Gillian Jones explores what clients really want from about pages and bios.
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29 Jun 2020
4 lessons from behavioural economics that you can use in your copy
Alice Hollis’ main copywriting takeaways from Rory Sutherland’s book Behavioural Economics.
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25 Jun 2020
Why a good story (or two) can grow your business
Anna Metcalfe on the benefits of a good business yarn.
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24 Jun 2020
Collective Content describes how it can make sure your content looks its best, whether it’s online or in print.
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16 Jun 2020
The stories we should be telling just now
Louise Shanahan on why it’s important to make your content inclusive, and practical ways to do it.
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15 Jun 2020
Lockdown learning: where to find free online content training
Sanina Kaur’s list of online content learning opportunities that won’t cost you anything.
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26 May 2020
Copy-wise: beware of too many, too few or misplaced commas
Collective Content’s quick guide to how to use commas properly
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21 May 2020
Why good copywriters ask ‘why?’ a lot
Anna Metcalfe sheds some light on the thinking behind a question that’s dear to copywriters’ hearts
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