Copywriting technique
26 May 2020
Copy-wise: beware of too many, too few or misplaced commas
Collective Content’s quick guide to how to use commas properly
21 May 2020
Why good copywriters ask ‘why?’ a lot
Anna Metcalfe sheds some light on the thinking behind a question that’s dear to copywriters’ hearts
07 May 2020
Getting clear: rewriting v. editing v. proofreading
Rewriting, editing and proofreading. What’s the difference? Patricia Lane explains.
16 Apr 2020
Book review — Made to Stick by Chip and Dan Heath
Find out exactly what it is that makes an idea memorable or interesting in Alice Hollis’ review of Made to Stick.
25 Mar 2020
Why are case studies important and how do you put them together? Anna Metcalfe’s step-by-step guide reveals all.
26 Feb 2020
Anna Metcalfe’s ideas for creating content that draws people in and keeps them reading.
05 Feb 2020
Do you know what your customers want and need? Murakami does
Katherine Wildman explains how using your imagination could help you improve your copywriting business.
08 Jan 2020
Dawn Kofie on why keeping it casual isn’t always the best option.
05 Dec 2019
Social proof: the right and wrong ways to use it
Want to improve your marketing? Anna Metcalfe’s a vote for using the bandwagon effect.
02 Dec 2019
Fi Shailes on how subheadings can help you structure your copy and hold your reader’s attention.
30 Oct 2019
A quick fix that will give your copy more impact
Felicity Wild’s tip for getting your readers’ attention.
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