Copywriting technique
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07 May 2020
Getting clear: rewriting v. editing v. proofreading
Rewriting, editing and proofreading. What’s the difference? Patricia Lane explains.
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16 Apr 2020
Book review — Made to Stick by Chip and Dan Heath
Find out exactly what it is that makes an idea memorable or interesting in Alice Hollis’ review of Made to Stick.
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25 Mar 2020
Why are case studies important and how do you put them together? Anna Metcalfe’s step-by-step guide reveals all.
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05 Feb 2020
Do you know what your customers want and need? Murakami does
Katherine Wildman explains how using your imagination could help you improve your copywriting business.
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05 Dec 2019
Social proof: the right and wrong ways to use it
Want to improve your marketing? Anna Metcalfe’s a vote for using the bandwagon effect.
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02 Dec 2019
Fi Shailes on how subheadings can help you structure your copy and hold your reader’s attention.
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30 Oct 2019
A quick fix that will give your copy more impact
Felicity Wild’s tip for getting your readers’ attention.
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10 Oct 2019
Please don’t say “welcome to my website”
Mike Garner on why using empty pleasantries is a terrible way to greet potential clients.
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03 Oct 2019
How to make small print and terms and conditions readable
Leigh James’ tips for making the bits of copy that no-one’s interested in clear and easy to understand
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