Blog

13 Dec 2022

What not to do when you’re hiring a copywriter

Thora Fitzpatrick runs through the main blunders to avoid when you’re looking to hire a copywriter

06 Dec 2022

How to create key messages for effective content marketing

Everything you need to know about key messages from Tessa Parry-Wingfield

30 Nov 2022

5 things you need to know before starting a newsletter

Sally Fox’s rundown of all the email newsletter basics

29 Nov 2022

Is AI coming for our copywriting jobs?

Hayley Maguire ponders whether AI means the end of copywriting as we know it

23 Nov 2022

Content outsourcing from a freelance writer’s perspective

Catherine Every delves into outsourcing – who does it, who doesn’t and why not.

22 Nov 2022

Finding inspiration & creativity hard to come by? Start here

Laura Sands’ tips for what to do when creativity goes AWOL

16 Nov 2022

How to write your most successful fundraising letter yet

Jenny Wing’s advice for writing the kind of fundraising appeal letter that will help you get the results you want

15 Nov 2022

5 ways your content could be putting off potential clients

Camilla Zajac’s looks at common business content mistakes you need to avoid

09 Nov 2022

The best way to structure content for your landing page

Vera Nesvadbova’s method for creating a landing page that converts visitors into customers

08 Nov 2022

3 ways to boost your brand’s tone of voice

Tessa Parry-Wingfield suggestions for simple ways for getting your business’s tone of voice just right

07 Nov 2022

Copywriters Survey 2023: What Should We Ask?

What should we ask copywriters in our next survey? You can add your suggestions in the comments section below. 

02 Nov 2022

It’s good to talk

Leigh James on the power (and benefits) of the spoken word

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