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Jenny Wing’s advice for writing the kind of fundraising appeal letter that will help you get the results you want

Camilla Zajac’s looks at common business content mistakes you need to avoid

Vera Nesvadbova’s method for creating a landing page that converts visitors into customers

Tessa Parry-Wingfield suggestions for simple ways for getting your business’s tone of voice just right

What should we ask copywriters in our next survey? You can add your suggestions in the comments section below.

Leigh James on the power (and benefits) of the spoken word

What the hell is a business manifesto and how do you create one? Ben McKinney explains

Cultivate: friendly, open, casual networking. It’s people in a pub, talking shop, getting to know each other and expanding our horizons.

Take the pain out of pinning down your brand’s tone of voice by following Jenny Wing’s easy-to-follow guide

Laura Sands explains why an apology is a terrible way to kick off your emails

Camilla Zajac explores the meaning of one of the words clients’ often use to describe the kind of copy they want

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