Blog
17 Aug 2022
The subtle power of clever packaging copy (plus lots of brand voice examples)
Megan Rose celebrates 17 great examples of the kind of everyday copy that usually gets ignored
16 Aug 2022
Claire Millins’ questions to help you come up with effective marketing messages
10 Aug 2022
How to write stonkingly good newsletters
Sally Ormond’s ingredients for creating a newsletter people want to read.
09 Aug 2022
Is it OK to start a sentence with ‘and’?
Not everything you learned about writing when you were at school is right says Rob Davies
02 Aug 2022
Why meta descriptions matter and how to write a great one
Ruth Taylor’s beginner’s guide to meta descriptions
26 Jul 2022
Why I love it when clients write the copy themselves
Joe Jeffries’ reminder that sometimes you don’t have to go far to find the perfect words
20 Jul 2022
How to deal with freelance copywriting project delays
Caroline Gibson’s advice for coping when your project timings don’t work out as planned
15 Jul 2022
6 red flags to watch out for when you outsource your content writing
Melody Flumendorf’s suggestions about how to avoid hiring a writer who churns out shoddy content.
13 Jul 2022
Gary in sales likes to write, so he writes our online content
Ruth Taylor on why getting an enthusiastic, but unskilled, amateur to write your copy can damage your business
12 Jul 2022
Perfect match: how to bring your copy and design together
Katrina Strathearn looks at ways to work with your copywriter and designer so they get what they need, and you get the results you want
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