Blog

15 Oct 2022
10 tips for keeping corporate communications projects on track
Alison Harmer lists 10 ways to stop writing projects with multiple people involved from going awry

12 Oct 2022
Jo Watson takes a long, hard look at what she learned from delivering a talk as a newbie speaker at CopyCon 2019

12 Oct 2022
5 reasons why your website copy isn’t generating leads
Vera Nesvadbova has a good idea why your website’s putting off potential clients

11 Oct 2022
8 creative branding elements that are as important as your logo
How do you create a comprehensive, and unified, brand identity that actually works? Hannah Cook explains

05 Oct 2022
Messaging Mastery: how to write to trigger emotion
Tessa Parry-Wingfield and Vanessa Cuddeford talk about how using emotion, as well as facts, can help you get your message across effectively

27 Sep 2022
Use pillar pages and topic clusters to optimise your content for SEO
Thora Fitzpatrick explains what pillar pages and topic clusters are, and why they matter

21 Sep 2022
Packaging design: 7 smart ways packaging can boost your brand
When it comes to branding, packaging has to do an awful lot of heavy lifting. Megan Douglas examines the impact that those boxes, bottles and labels can have

15 Sep 2022
Why does seasonal content marketing matter?
Claire Hewson explains what seasonal content is, how it benefits your business and how to create it

06 Sep 2022
5 reasons why error-free work is vital
Alison Harmer outlines some of the ways that mistake-ridden content can damage your business
Become a member
Join ProCopywriters
Connect with peers, develop your skills and extend your reach on our blog.
Become a memberLearn online
Online workshops
Every month we get an expert, an author or a professional trainer to deliver a one-hour presentation on copywriting, marketing or digital media.
Browse events