Blog

27 Jan 2022

Copycat: 9 things cats and copywriters have in common

Tessa Parry-Wingfield’s convinced that copywriters and cats share some surprising traits and behaviours

26 Jan 2022

3 great non-fiction writers every copywriter should read

Here’s a trio of well-known writers that, in Dan Lever’s opinion, copywriters can learn from

25 Jan 2022

My small and medium business lightbulb moment

Irene Triendl’s realization about the most important thing you need to do when you’re marketing tech to small and medium businesses

19 Jan 2022

Swipe right: 4 copywriting lessons we can learn from Tinder

James Cullen shares some copywritng wisdom from an unusual source

12 Jan 2022

How I learned to write

Emma Wright describes her unusual grounding in professional writing

11 Jan 2022

How to write an extremely compelling product description without tearing your hair out

Martha Moger advice on writing product descriptions that sell

07 Jan 2022

A perfect client brief

What’s a PCB and how can it help you figure out if clients that are going to be the right fit? Marge Ainsley explains

14 Dec 2021

How to write a content plan quickly

Bonnie Harrington’s guide to content planning when you’re pushed for time

08 Dec 2021

7 tips for writing a killer lead magnet

Karen Bright on how to create lead magnets that your customers can’t wait to download

07 Dec 2021

Why freelancers need to break out of their comfort zones

Dee Primett on the benefits of feeling the fear and doing it anyway

30 Nov 2021

How to save for retirement when you’re self-employed

Even if your retirement’s not for decades, Jenni Hill explains why you need to start putting money away for it now

23 Nov 2021

How to write an ebook

Want to write an ebook, but not sure how? Alex Wright breaks it down into 5 simple steps

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