Blog

16 Feb 2022

Price per project or price per hour?

Catherine Every tackles the perennial pricing question

15 Feb 2022

What comes first – the website copy or the website design?

The words or the look and feel? Pip Christie considers what should be at the top of your list when you’re creating a new website.

08 Feb 2022

Bland awareness

Jo Watson explains why marketing your business shouldn’t be an identikit, me me me or focus-free affair

02 Feb 2022

Why writing for print is still as exciting as ever

Diane Vanstone thinks creating copy for print marketing remains an alluring prospect. Here’s why.

27 Jan 2022

Copycat: 9 things cats and copywriters have in common

Tessa Parry-Wingfield’s convinced that copywriters and cats share some surprising traits and behaviours

26 Jan 2022

3 great non-fiction writers every copywriter should read

Here’s a trio of well-known writers that, in Dan Lever’s opinion, copywriters can learn from

25 Jan 2022

My small and medium business lightbulb moment

Irene Triendl’s realization about the most important thing you need to do when you’re marketing tech to small and medium businesses

19 Jan 2022

Swipe right: 4 copywriting lessons we can learn from Tinder

James Cullen shares some copywritng wisdom from an unusual source

12 Jan 2022

How I learned to write

Emma Wright describes her unusual grounding in professional writing

11 Jan 2022

How to write an extremely compelling product description without tearing your hair out

Martha Moger advice on writing product descriptions that sell

07 Jan 2022

A perfect client brief

What’s a PCB and how can it help you figure out if clients that are going to be the right fit? Marge Ainsley explains

14 Dec 2021

How to write a content plan quickly

Bonnie Harrington’s guide to content planning when you’re pushed for time

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