Blog

Catherine Every tackles the perennial pricing question

The words or the look and feel? Pip Christie considers what should be at the top of your list when you’re creating a new website.

Jo Watson explains why marketing your business shouldn’t be an identikit, me me me or focus-free affair

Diane Vanstone thinks creating copy for print marketing remains an alluring prospect. Here’s why.

Tessa Parry-Wingfield’s convinced that copywriters and cats share some surprising traits and behaviours

Here’s a trio of well-known writers that, in Dan Lever’s opinion, copywriters can learn from

Irene Triendl’s realization about the most important thing you need to do when you’re marketing tech to small and medium businesses

James Cullen shares some copywritng wisdom from an unusual source

Emma Wright describes her unusual grounding in professional writing

Martha Moger advice on writing product descriptions that sell

What’s a PCB and how can it help you figure out if clients that are going to be the right fit? Marge Ainsley explains

Bonnie Harrington’s guide to content planning when you’re pushed for time

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