Blog

03 Nov 2021

Social proof: what is it, how do you get it, and how do you use It?

Rachel Bray’s suggestions for making it easy for clients and customers to have confidence in you and your business

02 Nov 2021

Audit your website today – 5 things to check

Bonnie Harrington’s tips for giving your website a tune-up

27 Oct 2021

Bottle your brilliance. Get more copywriting clients

Anna McLoughlin’s guide to making sure you know exactly what makes your copywriting business different

26 Oct 2021

Not all clients are good for your freelance business

Ben McKinney explores some ways to deal with difficult clients

20 Oct 2021

Value of a copywriter

Are copywriters worth it? It’s a resounding yes from Sophie de Albuquerque

19 Oct 2021

Why I approach networking like going to the pub

Francesca Baker outlines why she treats networking events as if they’re just another night in her local

12 Oct 2021

How to steer clients away from hyperbole and boost their customer engagement

Catherine Jones spells out why exaggeration, puffery and empty business jargon make for truly terrible copy

06 Oct 2021

10 unexpected things about being a freelance copywriter

Diane Vanstone’s reflects on the surprising lessons she learned during her first year as a freelance copywriter

A stack of gold and silver coloured Euro coins with a small person wearing a blue jacket perched on the edge, reading a newspaper
05 Oct 2021

Pricing per word is $hit

Charging by the word conveniently ignores the value copywriters provide says Ruth Sedar

29 Sep 2021

Why the word ‘stakeholder’ must die

Tessa Parry-Wingfield lets rip about the latest addition to her Dictionary of Banned Words

21 Sep 2021

How to write a homepage that captures your customer’s attention

Ben McKinney’s guide to writing a stunning homepage

20 Sep 2021

When client relationships go sour

Jenny Lucas’ suggestions for spotting, and dealing with, badly behaved clients

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