Blog

12 Oct 2021
How to steer clients away from hyperbole and boost their customer engagement
Catherine Jones spells out why exaggeration, puffery and empty business jargon make for truly terrible copy

06 Oct 2021
10 unexpected things about being a freelance copywriter
Diane Vanstone’s reflects on the surprising lessons she learned during her first year as a freelance copywriter

29 Sep 2021
Why the word ‘stakeholder’ must die
Tessa Parry-Wingfield lets rip about the latest addition to her Dictionary of Banned Words

21 Sep 2021
How to write a homepage that captures your customer’s attention
Ben McKinney’s guide to writing a stunning homepage

20 Sep 2021
When client relationships go sour
Jenny Lucas’ suggestions for spotting, and dealing with, badly behaved clients

14 Sep 2021
People are still asking what content design is
Ever wondered what content designers actually do? Lauren MacNeish explains

08 Sep 2021
3 things you should know before writing for digital
The Marketing Pod shares its rules for creating brilliant digital content

07 Sep 2021
5 reasons being a digital nomad makes you want to shout ‘freedom!’
Richard King sings the praises of deciding what work looks like for you

25 Aug 2021
AMENDageddon: are you sabotaging your own content?
Tessa Parry-Wingfield’s guide to stopping endless rounds of amends from squeezing the magic out of your copy

24 Aug 2021
Ethical marketing – taking the bro out of your business
Lily Karenza believes there’s an alternative to aggressive and manipulative marketing

17 Aug 2021
How writing less could make you happier
Lucas North on why less is often more when it comes to writing copy
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