Blog

Catherine Jones spells out why exaggeration, puffery and empty business jargon make for truly terrible copy

Diane Vanstone’s reflects on the surprising lessons she learned during her first year as a freelance copywriter

Charging by the word conveniently ignores the value copywriters provide says Ruth Sedar

Tessa Parry-Wingfield lets rip about the latest addition to her Dictionary of Banned Words

Ben McKinney’s guide to writing a stunning homepage

Jenny Lucas’ suggestions for spotting, and dealing with, badly behaved clients

Ever wondered what content designers actually do? Lauren MacNeish explains

The Marketing Pod shares its rules for creating brilliant digital content

Richard King sings the praises of deciding what work looks like for you

Tessa Parry-Wingfield’s guide to stopping endless rounds of amends from squeezing the magic out of your copy

Lily Karenza believes there’s an alternative to aggressive and manipulative marketing

Lucas North on why less is often more when it comes to writing copy

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